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SoBrief
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The Perfect Swarm
by Len Fisher • 2009
Swarm logic explains why markets crash, crowds surge, and groups can beat experts.
3.50
327
The Perfect Swarm Summary
The Perfect Swarm 89%
Swarm logic explains why markets crash, crowds surge, and groups can beat experts.
by Len Fisher 2009
3.50
327 ratings
Groupthink
by Christopher Booker • 2020
The psychological engine behind the Reign of Terror now powers modern politics and climate policy.
3.12
116
Groupthink Summary
Groupthink 89%
The psychological engine behind the Reign of Terror now powers modern politics and climate policy.
by Christopher Booker 2020
3.12
116 ratings
Wiser
by Cass R. Sunstein • 2014
Teams amplify individual mistakes. The evidence why, and the fixes that reverse the damage.
3.62
437
Wiser Summary
Wiser 89%
Teams amplify individual mistakes. The evidence why, and the fixes that reverse the damage.
by Cass R. Sunstein 2014
3.62
437 ratings
The Wisdom of Crowds
by James Surowiecki • 2004
Four rules make crowds smarter than experts. Most organizations break every one of them.
3.82
25k+
The Wisdom of Crowds Summary
The Wisdom of Crowds 88%
Four rules make crowds smarter than experts. Most organizations break every one of them.
by James Surowiecki 2004
3.82
25k+ ratings
Collective Illusions
by Todd Rose • 2022
Private belief and public behavior rarely match. The mismatch, not the minority, shapes our world.
4.03
1k+
Collective Illusions Summary
Collective Illusions 88%
Private belief and public behavior rarely match. The mismatch, not the minority, shapes our world.
by Todd Rose 2022
4.03
1k+ ratings
The Crowd
by Gustave Le Bon • 1895
When a crowd forms, reason exits. What steps in is ancient, impulsive, and easily guided.
3.80
23k+
The Crowd Summary
The Crowd 88%
When a crowd forms, reason exits. What steps in is ancient, impulsive, and easily guided.
by Gustave Le Bon 1895
3.80
23k+ ratings
The Darker Side of Leadership
by Manfred F.R. Kets de Vries • 2024
The psychological recipe that turns frightened populations into followers of dangerous leaders.
3.40
5
The Darker Side of Leadership Summary
The Darker Side of Leadership 88%
The psychological recipe that turns frightened populations into followers of dangerous leaders.
by Manfred F.R. Kets de Vries 2024
3.40
5 ratings
Conformity
by Cass R. Sunstein • 2019
We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.
3.46
396
Conformity Summary
Conformity 88%
We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.
by Cass R. Sunstein 2019
3.46
396 ratings
The Social Atom
by Mark Buchanan • 2007
Segregation, fads, and wealth gaps are not about human nature. They are physics.
3.71
587
The Social Atom Summary
The Social Atom 88%
Segregation, fads, and wealth gaps are not about human nature. They are physics.
by Mark Buchanan 2007
3.71
587 ratings
Invisible Influence
by Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
4k+
Invisible Influence Summary
Invisible Influence 88%
Almost every choice you make was shaped by someone else. You just never noticed.
by Jonah Berger 2016
3.70
4k+ ratings
The People's Choice
by Paul F. Lazarsfeld • 1968
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
3.79
43
The People's Choice Summary
The People's Choice 87%
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
by Paul F. Lazarsfeld 1968
3.79
43 ratings
The True Believer
by Eric Hoffer • 1951
The zealot's cause is a costume; underneath is the same flight from a burdensome self.
4.19
12k+
The True Believer Summary
The True Believer 87%
The zealot's cause is a costume; underneath is the same flight from a burdensome self.
by Eric Hoffer 1951
4.19
12k+ ratings
The Tipping Point
by Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
859k+
The Tipping Point Summary
The Tipping Point 87%
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
by Malcolm Gladwell 2000
4.01
859k+ ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 87%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
The Crowd & The Psychology of Revolution
by Gustave Le Bon • 2015
Crowds make individuals disappear, and the mass that forms only feels, never thinks.
4.13
285
The Crowd & The Psychology of Revolution Summary
The Crowd & The Psychology of Revolution 87%
Crowds make individuals disappear, and the mass that forms only feels, never thinks.
by Gustave Le Bon 2015
4.13
285 ratings
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
Under the Influence Summary
Under the Influence 87%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
The New Psychology of Leadership
by S. Alexander Haslam • 2008
The heroic leader myth breeds failure. True influence comes from shaping who 'we' are.
3.96
139
The New Psychology of Leadership Summary
The New Psychology of Leadership 87%
The heroic leader myth breeds failure. True influence comes from shaping who 'we' are.
by S. Alexander Haslam 2008
3.96
139 ratings
On Rumors
by Cass R. Sunstein • 2009
Debunking a rumor often makes more people believe it. The cognitive traps that cause this.
3.28
299
On Rumors Summary
On Rumors 87%
Debunking a rumor often makes more people believe it. The cognitive traps that cause this.
by Cass R. Sunstein 2009
3.28
299 ratings
Wilful Blindness
by Margaret Heffernan • 2011
Enron, Madoff, the 2008 crash: disasters hiding in plain sight. Psychology of why we miss them.
4.05
2k+
Wilful Blindness Summary
Wilful Blindness 87%
Enron, Madoff, the 2008 crash: disasters hiding in plain sight. Psychology of why we miss them.
by Margaret Heffernan 2011
4.05
2k+ ratings
Groupthink
by Irving L. Janis • 1982
Why the most cohesive teams produce the worst decisions, and the historical disasters that prove it.
4.13
212
Groupthink Summary
Groupthink 87%
Why the most cohesive teams produce the worst decisions, and the historical disasters that prove it.
by Irving L. Janis 1982
4.13
212 ratings
New Power
by Jeremy Heimans • 2018
Power spreads through networks, not hierarchies. The blueprint for ideas the crowd will carry.
3.81
2k+
New Power Summary
New Power 87%
Power spreads through networks, not hierarchies. The blueprint for ideas the crowd will carry.
by Jeremy Heimans 2018
3.81
2k+ ratings
The Human Swarm
by Mark W. Moffett • 2019
Societies don't run on cooperation. They run on identity markers strangers can spot at a glance.
3.65
466
The Human Swarm Summary
The Human Swarm 87%
Societies don't run on cooperation. They run on identity markers strangers can spot at a glance.
by Mark W. Moffett 2019
3.65
466 ratings
Change
by Damon Centola • 2021
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
4.06
940
Change Summary
Change 87%
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
by Damon Centola 2021
4.06
940 ratings
The Stupidity Paradox
by Mats Alvesson • 2016
The most dangerous idea at work: thinking less makes everything run better.
3.61
530
The Stupidity Paradox Summary
The Stupidity Paradox 87%
The most dangerous idea at work: thinking less makes everything run better.
by Mats Alvesson 2016
3.61
530 ratings
The Rules of Contagion
by Adam Kucharski • 2020
Why tweets go viral and banks collapse: the hidden math that governs what spreads.
3.86
2k+
The Rules of Contagion Summary
The Rules of Contagion 87%
Why tweets go viral and banks collapse: the hidden math that governs what spreads.
by Adam Kucharski 2020
3.86
2k+ ratings
The Human Zoo
by Desmond Morris • 1969
Urban anxiety, status obsession, and self-destruction: a zoologist traces them back to captivity.
4.00
3k+
The Human Zoo Summary
The Human Zoo 87%
Urban anxiety, status obsession, and self-destruction: a zoologist traces them back to captivity.
by Desmond Morris 1969
4.00
3k+ ratings
Revenge of the Tipping Point
by Malcolm Gladwell • 2024
Why the opioid crisis, a TV miniseries, and a pandemic all follow the same hidden rules.
4.02
64k+
Revenge of the Tipping Point Summary
Revenge of the Tipping Point 87%
Why the opioid crisis, a TV miniseries, and a pandemic all follow the same hidden rules.
by Malcolm Gladwell 2024
4.02
64k+ ratings
A State of Fear
by Laura Dodsworth • 2021
The UK government orchestrated fear to secure pandemic compliance. How it worked, and what it broke.
4.31
793
A State of Fear Summary
A State of Fear 87%
The UK government orchestrated fear to secure pandemic compliance. How it worked, and what it broke.
by Laura Dodsworth 2021
4.31
793 ratings
Contagious
by Jonah Berger • 2013
The science of why people share: research-backed levers for making your ideas spread.
3.98
33k+
Contagious Summary
Contagious 87%
The science of why people share: research-backed levers for making your ideas spread.
by Jonah Berger 2013
3.98
33k+ ratings
Iconoclast
by Gregory Berns • 2008
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
3.71
903
Iconoclast Summary
Iconoclast 87%
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
by Gregory Berns 2008
3.71
903 ratings
Connected
by Nicholas A. Christakis • 2008
Your weight, your vote, your happiness: all shaped by strangers three handshakes away.
3.74
4k+
Connected Summary
Connected 87%
Your weight, your vote, your happiness: all shaped by strangers three handshakes away.
by Nicholas A. Christakis 2008
3.74
4k+ ratings
How Ideas Spread
by Jonah Berger • 2014
We share things to signal who we are. That single insight unlocks why ideas spread.
3.70
378
How Ideas Spread Summary
How Ideas Spread 87%
We share things to signal who we are. That single insight unlocks why ideas spread.
by Jonah Berger 2014
3.70
378 ratings
Rebel Ideas
by Matthew Syed • 2019
Why smart groups go blind together, and how difference becomes the ultimate edge.
4.26
6k+
Rebel Ideas Summary
Rebel Ideas 87%
Why smart groups go blind together, and how difference becomes the ultimate edge.
by Matthew Syed 2019
4.26
6k+ ratings
Social Physics
by Alex Pentland • 2014
Idea flow through social networks predicts team output and city GDP better than individual talent.
3.53
1k+
Social Physics Summary
Social Physics 86%
Idea flow through social networks predicts team output and city GDP better than individual talent.
by Alex Pentland 2014
3.53
1k+ ratings
Butterfly Economics
by Paul Ormerod • 1998
Crash without a shock: how firms and crowds generate boom, bust, and everything in between.
3.69
223
Butterfly Economics Summary
Butterfly Economics 86%
Crash without a shock: how firms and crowds generate boom, bust, and everything in between.
by Paul Ormerod 1998
3.69
223 ratings
We Are All Weird
by Seth Godin • 2011
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
3.55
4k+
We Are All Weird Summary
We Are All Weird 86%
The bell curve is stretching: normal is vanishing, and the edges now dominate commerce.
by Seth Godin 2011
3.55
4k+ ratings
The Wisdom of Wolves
by Elli H. Radinger • 2017
Forget alpha leaders. The real secrets to family and leadership are running wild in wolf country.
4.13
2k+
The Wisdom of Wolves Summary
The Wisdom of Wolves 86%
Forget alpha leaders. The real secrets to family and leadership are running wild in wolf country.
by Elli H. Radinger 2017
4.13
2k+ ratings
Join the Club
by Tina Rosenberg • 2011
Peer pressure has toppled dictators and slowed epidemics. The case for aiming it deliberately.
3.49
340
Join the Club Summary
Join the Club 86%
Peer pressure has toppled dictators and slowed epidemics. The case for aiming it deliberately.
by Tina Rosenberg 2011
3.49
340 ratings
Pendulum
by Roy H. Williams • 2012
The values of an entire society reverse every 40 years. The last reversal began in 2003.
3.71
411
Pendulum Summary
Pendulum 86%
The values of an entire society reverse every 40 years. The last reversal began in 2003.
by Roy H. Williams 2012
3.71
411 ratings
Az elvek csapodár természete
by Mérő László • 2008
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
4.25
61
Az elvek csapodár természete Summary
Az elvek csapodár természete 86%
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
by Mérő László 2008
4.25
61 ratings
Diffusion of Innovations
by Everett M. Rogers • 1982
Better ideas don't always win. The social networks around an innovation decide what spreads.
4.10
2k+
Diffusion of Innovations Summary
Diffusion of Innovations 86%
Better ideas don't always win. The social networks around an innovation decide what spreads.
by Everett M. Rogers 1982
4.10
2k+ ratings
Skin in the Game
by Nassim Nicholas Taleb • 2018
Your opinion only counts if you have something to lose. Without that, expertise is theater.
3.91
32k+
Skin in the Game Summary
Skin in the Game 86%
Your opinion only counts if you have something to lose. Without that, expertise is theater.
by Nassim Nicholas Taleb 2018
3.91
32k+ ratings
Irrational Exuberance
by Robert J. Shiller • 2000
Why markets boom and bust: the psychological feedback loop that makes bubbles predictable.
3.98
9k+
Irrational Exuberance Summary
Irrational Exuberance 86%
Why markets boom and bust: the psychological feedback loop that makes bubbles predictable.
by Robert J. Shiller 2000
3.98
9k+ ratings
Narrative Economics
by Robert J. Shiller • 2019
Economic panics don't start in spreadsheets. They start in stories, and they spread like epidemics.
3.62
3k+
Narrative Economics Summary
Narrative Economics 86%
Economic panics don't start in spreadsheets. They start in stories, and they spread like epidemics.
by Robert J. Shiller 2019
3.62
3k+ ratings
Social Psychology
by Richard J. Crisp • 2015
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
3.97
202
Social Psychology Summary
Social Psychology 86%
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
by Richard J. Crisp 2015
3.97
202 ratings
When Prophecy Fails
by Leon Festinger • 1956
When a doomsday prophecy failed, belief didn't shatter. It grew stronger.
3.80
1k+
When Prophecy Fails Summary
When Prophecy Fails 86%
When a doomsday prophecy failed, belief didn't shatter. It grew stronger.
by Leon Festinger 1956
3.80
1k+ ratings
Exit, Voice, and Loyalty
by Albert O. Hirschman • 1970
Organizations fail because those who care most leave first, silencing the pressure for change.
4.11
1k+
Exit, Voice, and Loyalty Summary
Exit, Voice, and Loyalty 86%
Organizations fail because those who care most leave first, silencing the pressure for change.
by Albert O. Hirschman 1970
4.11
1k+ ratings
The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
The Culting of Brands Summary
The Culting of Brands 86%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
Social Psychology
by Elliot Aronson • 1973
The mind's need for self-esteem warps social reality, and we never blame the situation.
4.02
1k+
Social Psychology Summary
Social Psychology 86%
The mind's need for self-esteem warps social reality, and we never blame the situation.
by Elliot Aronson 1973
4.02
1k+ ratings
The Knowledge Illusion
by Steven Sloman • 2017
Ask someone to explain a toilet. They can't. That gap powers civilization.
3.84
3k+
The Knowledge Illusion Summary
The Knowledge Illusion 86%
Ask someone to explain a toilet. They can't. That gap powers civilization.
by Steven Sloman 2017
3.84
3k+ ratings
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