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SoBrief
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The All New Don't Think of an Elephant!
by George Lakoff • 2004
Argue in your opponent's words and you've already lost. How frames, not facts, control politics.
3.97
7k+
The All New Don't Think of an Elephant! Summary
The All New Don't Think of an Elephant! 90%
Argue in your opponent's words and you've already lost. How frames, not facts, control politics.
by George Lakoff 2004
3.97
7k+ ratings
Shortcut
by John Pollack • 2014
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
3.72
296
Shortcut Summary
Shortcut 88%
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
by John Pollack 2014
3.72
296 ratings
Policy Paradox
by Deborah Stone • 1988
Policy runs on stories and symbols more than spreadsheets. The winner defines the problem.
3.87
1k+
Policy Paradox Summary
Policy Paradox 88%
Policy runs on stories and symbols more than spreadsheets. The winner defines the problem.
by Deborah Stone 1988
3.87
1k+ ratings
Metaphors We Live By
by George Lakoff • 1980
Metaphor isn't decoration. It's the operating system of the mind, and you never chose yours.
4.09
7k+
Metaphors We Live By Summary
Metaphors We Live By 88%
Metaphor isn't decoration. It's the operating system of the mind, and you never chose yours.
by George Lakoff 1980
4.09
7k+ ratings
The Stuff of Thought
by Steven Pinker • 2007
Every sentence you speak betrays the mind's hidden assumptions about space, time, and cause.
3.91
11k+
The Stuff of Thought Summary
The Stuff of Thought 88%
Every sentence you speak betrays the mind's hidden assumptions about space, time, and cause.
by Steven Pinker 2007
3.91
11k+ ratings
The Ancient Art of Thinking For Yourself
by Robin Reames • 2024
Facts crumble when denied. Metaphors run our politics. Ancient rhetoric knew both, and we forgot.
3.93
244
The Ancient Art of Thinking For Yourself Summary
The Ancient Art of Thinking For Yourself 88%
Facts crumble when denied. Metaphors run our politics. Ancient rhetoric knew both, and we forgot.
by Robin Reames 2024
3.93
244 ratings
Moral Politics
by George Lakoff • 1996
Liberals and conservatives don't just disagree; they're running different family simulations.
4.03
2k+
Moral Politics Summary
Moral Politics 88%
Liberals and conservatives don't just disagree; they're running different family simulations.
by George Lakoff 1996
4.03
2k+ ratings
The Unfolding of Language
by Guy Deutscher • 2005
Language has no inventor. Its intricate architecture is the product of decay, not deliberate design.
4.22
4k+
The Unfolding of Language Summary
The Unfolding of Language 87%
Language has no inventor. Its intricate architecture is the product of decay, not deliberate design.
by Guy Deutscher 2005
4.22
4k+ ratings
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
Words That Work Summary
Words That Work 87%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
The Political Brain
by Drew Westen • 2007
Why facts and policy details lose elections: the emotional brain runs the voting booth.
4.05
2k+
The Political Brain Summary
The Political Brain 87%
Why facts and policy details lose elections: the emotional brain runs the voting booth.
by Drew Westen 2007
4.05
2k+ ratings
Surfaces and Essences
by Douglas R. Hofstadter • 2011
Analogy isn't a language trick. It's the hidden engine of every thought, category, and insight.
3.83
1k+
Surfaces and Essences Summary
Surfaces and Essences 87%
Analogy isn't a language trick. It's the hidden engine of every thought, category, and insight.
by Douglas R. Hofstadter 2011
3.83
1k+ ratings
How Propaganda Works
by Jason F. Stanley • 2015
How coded language and elite myths rig democratic debate, and why the educated fall hardest.
3.59
859
How Propaganda Works Summary
How Propaganda Works 87%
How coded language and elite myths rig democratic debate, and why the educated fall hardest.
by Jason F. Stanley 2015
3.59
859 ratings
Winning Minds
by Simon Lancaster • 2015
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
4.28
153
Winning Minds Summary
Winning Minds 87%
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
by Simon Lancaster 2015
4.28
153 ratings
The Origin of Consciousness in the Breakdown of the Bicameral Mind
by Julian Jaynes • 1976
Before introspection, humans heard gods. A theory of history explaining our search for certainty.
4.26
6k+
The Origin of Consciousness in the Breakdown of the Bicameral Mind Summary
The Origin of Consciousness in the Breakdown of the Bicameral Mind 87%
Before introspection, humans heard gods. A theory of history explaining our search for certainty.
by Julian Jaynes 1976
4.26
6k+ ratings
Doppelganger
by Naomi Klein • 2023
Mistaken for her alt-right double, a leftist author maps the mirror world devouring our politics.
4.19
37k+
Doppelganger Summary
Doppelganger 87%
Mistaken for her alt-right double, a leftist author maps the mirror world devouring our politics.
by Naomi Klein 2023
4.19
37k+ ratings
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
Magic Words Summary
Magic Words 87%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
Manufacturing Consent
by Edward S. Herman • 1988
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
4.23
25k+
Manufacturing Consent Summary
Manufacturing Consent 86%
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
by Edward S. Herman 1988
4.23
25k+ ratings
Clean Language
by Wendy Sullivan • 2008
Using only a person's own words and metaphors to unlock change, without giving any advice.
4.11
226
Clean Language Summary
Clean Language 86%
Using only a person's own words and metaphors to unlock change, without giving any advice.
by Wendy Sullivan 2008
4.11
226 ratings
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
27 Powers of Persuasion Summary
27 Powers of Persuasion 86%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
Science and Sanity
by Alfred Korzybski • 1933
How to train your nervous system to stop mistaking words for the things they name.
4.40
386
Science and Sanity Summary
Science and Sanity 86%
How to train your nervous system to stop mistaking words for the things they name.
by Alfred Korzybski 1933
4.40
386 ratings
A World Without "Whom"
by Emmy J. Favilla • 2017
The internet changed English. Here is the style guide that keeps up.
3.72
491
A World Without "Whom" Summary
A World Without "Whom" 86%
The internet changed English. Here is the style guide that keeps up.
by Emmy J. Favilla 2017
3.72
491 ratings
Framers
by Kenneth Cukier • 2021
AI can't ask 'what if.' That single gap explains why humans remain irreplaceable.
3.53
568
Framers Summary
Framers 86%
AI can't ask 'what if.' That single gap explains why humans remain irreplaceable.
by Kenneth Cukier 2021
3.53
568 ratings
The News
by Alain de Botton • 2014
Modern news breeds panic and distraction. A humanistic guide to staying sane amid the headlines.
3.58
3k+
The News Summary
The News 86%
Modern news breeds panic and distraction. A humanistic guide to staying sane amid the headlines.
by Alain de Botton 2014
3.58
3k+ ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 86%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
A History of India, Vol. 1
by Romila Thapar • 1990
How a 1999 sci-fi film exposed the simulation we were already living in.
3.63
2k+
A History of India, Vol. 1 Summary
A History of India, Vol. 1 86%
How a 1999 sci-fi film exposed the simulation we were already living in.
by Romila Thapar 1990
3.63
2k+ ratings
Slanted
by Sharyl Attkisson • 2020
How newsrooms kill inconvenient stories, and the words that tell you they're doing it.
4.31
1k+
Slanted Summary
Slanted 86%
How newsrooms kill inconvenient stories, and the words that tell you they're doing it.
by Sharyl Attkisson 2020
4.31
1k+ ratings
Making Numbers Count
by Chip Heath • 2022
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
3.87
3k+
Making Numbers Count Summary
Making Numbers Count 86%
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
by Chip Heath 2022
3.87
3k+ ratings
Information Is Beautiful
by David McCandless • 2001
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
4.12
4k+
Information Is Beautiful Summary
Information Is Beautiful 86%
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
by David McCandless 2001
4.12
4k+ ratings
Propaganda Blitz
by David Edwards • 2018
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
4.28
184
Propaganda Blitz Summary
Propaganda Blitz 86%
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
by David Edwards 2018
4.28
184 ratings
Anchor System Thinking
by A.I. Shoukry • 2018
Invisible anchors pull every life, team, and nation. Map them now; choose what holds you next.
3.32
37
Anchor System Thinking Summary
Anchor System Thinking 86%
Invisible anchors pull every life, team, and nation. Map them now; choose what holds you next.
by A.I. Shoukry 2018
3.32
37 ratings
Language in Thought and Action
by S.I. Hayakawa • 1991
Most arguments and prejudices come from one error: treating words as if they were facts.
4.22
1k+
Language in Thought and Action Summary
Language in Thought and Action 86%
Most arguments and prejudices come from one error: treating words as if they were facts.
by S.I. Hayakawa 1991
4.22
1k+ ratings
Sensation
by Thalma Lobel • 2014
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
3.42
384
Sensation Summary
Sensation 86%
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
by Thalma Lobel 2014
3.42
384 ratings
Word Hero
by Jay Heinrichs • 2011
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
3.73
280
Word Hero Summary
Word Hero 86%
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
by Jay Heinrichs 2011
3.73
280 ratings
Acts of Meaning
by Jerome Bruner • 1990
The cognitive revolution was supposed to study meaning. It gave us a machine instead.
4.06
346
Acts of Meaning Summary
Acts of Meaning 86%
The cognitive revolution was supposed to study meaning. It gave us a machine instead.
by Jerome Bruner 1990
4.06
346 ratings
Sleight of Mouth
by Robert B. Dilts • 2001
Limiting beliefs have a grammatical structure. Learn the verbal patterns that target it directly.
4.09
520
Sleight of Mouth Summary
Sleight of Mouth 86%
Limiting beliefs have a grammatical structure. Learn the verbal patterns that target it directly.
by Robert B. Dilts 2001
4.09
520 ratings
How to Win Every Argument
by Madsen Pirie • 2006
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
3.50
1k+
How to Win Every Argument Summary
How to Win Every Argument 86%
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
by Madsen Pirie 2006
3.50
1k+ ratings
I'm Right and You're an Idiot
by James Hoggan • 2016
Why arguing harder backfires, and the listening and framing skills that actually change minds.
3.69
230
I'm Right and You're an Idiot Summary
I'm Right and You're an Idiot 86%
Why arguing harder backfires, and the listening and framing skills that actually change minds.
by James Hoggan 2016
3.69
230 ratings
Amusing Ourselves to Death
by Neil Postman • 1985
The real danger isn't censorship. It's a culture so entertained it forgets how to think.
4.17
39k+
Amusing Ourselves to Death Summary
Amusing Ourselves to Death 86%
The real danger isn't censorship. It's a culture so entertained it forgets how to think.
by Neil Postman 1985
4.17
39k+ ratings
Choose Wisely
by Barry Schwartz • 2025
Decision theory was built on a casino metaphor. The price: meaning, virtue, and practical wisdom.
3.42
60
Choose Wisely Summary
Choose Wisely 86%
Decision theory was built on a casino metaphor. The price: meaning, virtue, and practical wisdom.
by Barry Schwartz 2025
3.42
60 ratings
Manufacturing Consent
by Mark Achbar • 1994
No conspiracy, no censorship: why the news in a free society still serves the powerful.
4.41
699
Manufacturing Consent Summary
Manufacturing Consent 86%
No conspiracy, no censorship: why the news in a free society still serves the powerful.
by Mark Achbar 1994
4.41
699 ratings
Persuasive Games
by Ian Bogost • 2007
A videogame's rules are arguments. Learning to read them changes how you see every screen.
3.84
360
Persuasive Games Summary
Persuasive Games 86%
A videogame's rules are arguments. Learning to read them changes how you see every screen.
by Ian Bogost 2007
3.84
360 ratings
Wit's End
by James Geary • 2018
Wit is the mind's way of connecting opposites, seeing past habit, and holding life lightly.
3.35
479
Wit's End Summary
Wit's End 86%
Wit is the mind's way of connecting opposites, seeing past habit, and holding life lightly.
by James Geary 2018
3.35
479 ratings
Technopoly
by Neil Postman • 1992
When a culture worships its tools, the old stories that held it together quietly disappear.
3.97
5k+
Technopoly Summary
Technopoly 86%
When a culture worships its tools, the old stories that held it together quietly disappear.
by Neil Postman 1992
3.97
5k+ ratings
Narrative Means to Therapeutic Ends
by Michael White • 1990
Your life is a story under revision. A therapeutic method for taking back the pen.
4.06
396
Narrative Means to Therapeutic Ends Summary
Narrative Means to Therapeutic Ends 86%
Your life is a story under revision. A therapeutic method for taking back the pen.
by Michael White 1990
4.06
396 ratings
United States of Distraction
by Mickey Huff • 2019
Six companies own nearly all American media. The product is a public too distracted for democracy.
3.74
114
United States of Distraction Summary
United States of Distraction 86%
Six companies own nearly all American media. The product is a public too distracted for democracy.
by Mickey Huff 2019
3.74
114 ratings
Free Speech
by Timothy Garton Ash • 2017
Free speech was built for a world of nations and newspapers. That world is gone.
3.96
312
Free Speech Summary
Free Speech 86%
Free speech was built for a world of nations and newspapers. That world is gone.
by Timothy Garton Ash 2017
3.96
312 ratings
On Dialogue
by David Bohm • 1996
Dialogue is less about talking than about seeing the hidden thought system that runs you.
4.08
1k+
On Dialogue Summary
On Dialogue 86%
Dialogue is less about talking than about seeing the hidden thought system that runs you.
by David Bohm 1996
4.08
1k+ ratings
The Internet of Us
by Michael Patrick Lynch • 2016
Why the age of unlimited data is making it harder, not easier, to agree on what counts as evidence.
3.50
545
The Internet of Us Summary
The Internet of Us 86%
Why the age of unlimited data is making it harder, not easier, to agree on what counts as evidence.
by Michael Patrick Lynch 2016
3.50
545 ratings
More Than Words
by John Warner • 2025
AI can mimic writing; only humans can actually write. The difference is the struggle to think.
4.05
525
More Than Words Summary
More Than Words 86%
AI can mimic writing; only humans can actually write. The difference is the struggle to think.
by John Warner 2025
4.05
525 ratings
Black and White Thinking
by Kevin Dutton • 2021
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
3.57
489
Black and White Thinking Summary
Black and White Thinking 86%
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
by Kevin Dutton 2021
3.57
489 ratings
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