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SoBrief
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Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 89%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
Sensation
by Thalma Lobel • 2014
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
3.42
384
Sensation Summary
Sensation 89%
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
by Thalma Lobel 2014
3.42
384 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 88%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
The Political Brain
by Drew Westen • 2007
Why facts and policy details lose elections: the emotional brain runs the voting booth.
4.05
2k+
The Political Brain Summary
The Political Brain 88%
Why facts and policy details lose elections: the emotional brain runs the voting booth.
by Drew Westen 2007
4.05
2k+ ratings
Brainfluence
by Roger Dooley • 2011
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
3.96
1k+
Brainfluence Summary
Brainfluence 87%
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
by Roger Dooley 2011
3.96
1k+ ratings
Before You Know It
by John A. Bargh • 2017
Your unconscious runs your life. Willpower is the worst way to fight it.
4.02
2k+
Before You Know It Summary
Before You Know It 87%
Your unconscious runs your life. Willpower is the worst way to fight it.
by John A. Bargh 2017
4.02
2k+ ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 87%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
Magic Words Summary
Magic Words 87%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
Invisible Influence
by Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
4k+
Invisible Influence Summary
Invisible Influence 87%
Almost every choice you make was shaped by someone else. You just never noticed.
by Jonah Berger 2016
3.70
4k+ ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 87%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 87%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
Age of Propaganda Summary
Age of Propaganda 87%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 87%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
Black and White Thinking
by Kevin Dutton • 2021
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
3.57
489
Black and White Thinking Summary
Black and White Thinking 87%
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
by Kevin Dutton 2021
3.57
489 ratings
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
The Anatomy of Humbug Summary
The Anatomy of Humbug 87%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
All Marketers Are Liars
by Seth Godin • 2005
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
3.88
16k+
All Marketers Are Liars Summary
All Marketers Are Liars 87%
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
by Seth Godin 2005
3.88
16k+ ratings
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 87%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 87%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
Dark Psychology Summary
Dark Psychology 87%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 87%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
Drunk Tank Pink
by Adam Alter • 2013
Your name, the weather, the color of the walls: invisible forces that decide before you do.
3.56
5k+
Drunk Tank Pink Summary
Drunk Tank Pink 87%
Your name, the weather, the color of the walls: invisible forces that decide before you do.
by Adam Alter 2013
3.56
5k+ ratings
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
Unconscious Branding Summary
Unconscious Branding 87%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
Using Your Brain--For a Change
by Richard Bandler • 1985
Most people let their minds run on autopilot. Here are the tools to take the wheel.
3.98
742
Using Your Brain--For a Change Summary
Using Your Brain--For a Change 87%
Most people let their minds run on autopilot. Here are the tools to take the wheel.
by Richard Bandler 1985
3.98
742 ratings
Subliminal
by Leonard Mlodinow • 2012
The unconscious builds reality, distorts memory, and chooses your friends. You just take the credit.
4.05
14k+
Subliminal Summary
Subliminal 87%
The unconscious builds reality, distorts memory, and chooses your friends. You just take the credit.
by Leonard Mlodinow 2012
4.05
14k+ ratings
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
The Culture Code Summary
The Culture Code 87%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
Bottlenecks Summary
Bottlenecks 87%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
How Customers Think Summary
How Customers Think 87%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
Blindspot
by Mahzarin R. Banaji • 2013
A reaction-time test can reveal biases your conscious mind rejects, and strategies to close the gap.
3.72
7k+
Blindspot Summary
Blindspot 87%
A reaction-time test can reveal biases your conscious mind rejects, and strategies to close the gap.
by Mahzarin R. Banaji 2013
3.72
7k+ ratings
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
The New Positioning Summary
The New Positioning 87%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
Decoded Summary
Decoded 87%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
The Art of Choosing
by Sheena Iyengar • 1989
Why more choices often lead to worse decisions, and how your culture secretly shapes what you pick.
3.83
7k+
The Art of Choosing Summary
The Art of Choosing 87%
Why more choices often lead to worse decisions, and how your culture secretly shapes what you pick.
by Sheena Iyengar 1989
3.83
7k+ ratings
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
Neuro Web Design Summary
Neuro Web Design 86%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 86%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
The Influential Mind
by Tali Sharot • 2017
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
3.91
3k+
The Influential Mind Summary
The Influential Mind 86%
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
by Tali Sharot 2017
3.91
3k+ ratings
The Organized Mind
by Daniel J. Levitin • 2014
Attention bandwidth: 120 bits per second. Two conversations fill it. Defend the rest.
3.65
15k+
The Organized Mind Summary
The Organized Mind 86%
Attention bandwidth: 120 bits per second. Two conversations fill it. Defend the rest.
by Daniel J. Levitin 2014
3.65
15k+ ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 86%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
The Persuasion Code
by Christophe Morin • 2018
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
3.84
120
The Persuasion Code Summary
The Persuasion Code 86%
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
by Christophe Morin 2018
3.84
120 ratings
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
The Business of Belief Summary
The Business of Belief 86%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
The Smarter Screen Summary
The Smarter Screen 86%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
The User Illusion
by Tor Nørretranders • 1991
Consciousness is not a window onto reality. It's a dashboard. And it's half a second behind.
4.31
1k+
The User Illusion Summary
The User Illusion 86%
Consciousness is not a window onto reality. It's a dashboard. And it's half a second behind.
by Tor Nørretranders 1991
4.31
1k+ ratings
Social Psychology
by Richard J. Crisp • 2015
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
3.97
202
Social Psychology Summary
Social Psychology 86%
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
by Richard J. Crisp 2015
3.97
202 ratings
The Person and the Situation
by Lee Ross • 1991
Why good people do terrible things, and the real reason personality fails to predict behavior.
4.00
526
The Person and the Situation Summary
The Person and the Situation 86%
Why good people do terrible things, and the real reason personality fails to predict behavior.
by Lee Ross 1991
4.00
526 ratings
The Oxygen Thief Diaries 2 Books Collection Set By Anonymous
by Anonymous • 2022
Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.
3.11
149
The Oxygen Thief Diaries 2 Books Collection Set By Anonymous Summary
The Oxygen Thief Diaries 2 Books Collection Set By Anonymous 86%
Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.
by Anonymous 2022
3.11
149 ratings
Primal Intelligence
by Angus Fletcher • 2025
A non-logical intelligence runs your best decisions. Train it, and chaos becomes your advantage.
3.77
434
Primal Intelligence Summary
Primal Intelligence 86%
A non-logical intelligence runs your best decisions. Train it, and chaos becomes your advantage.
by Angus Fletcher 2025
3.77
434 ratings
Influence
by Robert B. Cialdini • 1984
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
4.21
179k+
Influence Summary
Influence 86%
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
by Robert B. Cialdini 1984
4.21
179k+ ratings
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
Methods of Persuasion Summary
Methods of Persuasion 86%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens 86%
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
The Housefly Effect
by Eva van den Broek • 2024
A painted fly cut spillage 80 percent. The same invisible nudges steer your behavior every day.
3.84
50
The Housefly Effect Summary
The Housefly Effect 86%
A painted fly cut spillage 80 percent. The same invisible nudges steer your behavior every day.
by Eva van den Broek 2024
3.84
50 ratings
The Einstein Factor
by Win Wenger • 1995
A daily 10-minute exercise that reroutes your inner critic and raises your raw intelligence.
3.72
498
The Einstein Factor Summary
The Einstein Factor 86%
A daily 10-minute exercise that reroutes your inner critic and raises your raw intelligence.
by Win Wenger 1995
3.72
498 ratings
Blink
by Malcolm Gladwell • 2005
Rapid decisions can beat careful analysis: they need structure, not more data.
3.96
625k+
Blink Summary
Blink 86%
Rapid decisions can beat careful analysis: they need structure, not more data.
by Malcolm Gladwell 2005
3.96
625k+ ratings
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