알 리스

출생년도: 1926 ries.com

비즈니스

알 리스는 마케팅 전문가이자 저자로, 마케팅에서 "포지셔닝" 개념을 공동 창안한 것으로 잘 알려져 있다.
그는 1950년에 디포 대학교를 졸업하고 제너럴 일렉트릭에서 경력을 시작한 후 자신의 광고 회사를 설립했다.
리스는 포지셔닝에 관한 영향력 있는 기사들을 공동 저술했으며, 마케팅에 관한 여러 베스트셀러 책을 썼다.
1994년, 그는 딸 로라와 함께 리스 & 리스를 설립했다.
20세기 가장 영향력 있는 홍보 인물 중 한 명으로 인정받는 리스는 그의 컨설팅 회사와 출판물을 통해 마케팅 전략을 계속해서 형성하고 있다.

저서 목록: 알 리스

마케팅 불변의 법칙

저자: 알 리스 • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22,000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

마케팅 불변의 법칙

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

저자: 알 리스 1993 123 페이지

4.05

22,000+ 개의 평점

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

포지셔닝

저자: 알 리스 • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18,000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

포지셔닝

Better products lose. The marketing war is about owning a single, simple word in the brain.

저자: 알 리스 1980 226 페이지

4.04

18,000+ 개의 평점

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

브랜딩 불변의 법칙

저자: 알 리스 • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3,000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

브랜딩 불변의 법칙

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

저자: 알 리스 1998 178 페이지

3.88

3,000+ 개의 평점

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

저자: Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

저자: Al Ries 2002 320 페이지

3.72

500+ 개의 평점

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

저자: Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

저자: Al Ries 1996 320 페이지

4.00

500+ 개의 평점

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

브랜드의 기원

저자: 알 리스 • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

브랜드의 기원

The market doesn't converge. It branches, and every branch is a brand you can own.

저자: 알 리스 2005 320 페이지

3.71

436 개의 평점

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

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