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SoBrief
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Drunk Tank Pink
by Adam Alter • 2013
Your name, the weather, the color of the walls: invisible forces that decide before you do.
3.56
5k+
Drunk Tank Pink Summary
Drunk Tank Pink 89%
Your name, the weather, the color of the walls: invisible forces that decide before you do.
by Adam Alter 2013
3.56
5k+ ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 88%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
Sensation
by Thalma Lobel • 2014
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
3.42
384
Sensation Summary
Sensation 88%
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
by Thalma Lobel 2014
3.42
384 ratings
The Person and the Situation
by Lee Ross • 1991
Why good people do terrible things, and the real reason personality fails to predict behavior.
4.00
526
The Person and the Situation Summary
The Person and the Situation 88%
Why good people do terrible things, and the real reason personality fails to predict behavior.
by Lee Ross 1991
4.00
526 ratings
The Wisest One in the Room
by Thomas Gilovich • 2015
Your biggest blind spot is the belief you have none. A social psychologist's guide to wisdom.
3.79
1k+
The Wisest One in the Room Summary
The Wisest One in the Room 88%
Your biggest blind spot is the belief you have none. A social psychologist's guide to wisdom.
by Thomas Gilovich 2015
3.79
1k+ ratings
Black and White Thinking
by Kevin Dutton • 2021
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
3.57
489
Black and White Thinking Summary
Black and White Thinking 88%
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
by Kevin Dutton 2021
3.57
489 ratings
Invisible Influence
by Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
4k+
Invisible Influence Summary
Invisible Influence 88%
Almost every choice you make was shaped by someone else. You just never noticed.
by Jonah Berger 2016
3.70
4k+ ratings
The Reality Bubble
by Ziya Tong • 2019
You see 0.0035% of the light spectrum. The remaining 99.9965% hides how the world really works.
4.18
1k+
The Reality Bubble Summary
The Reality Bubble 87%
You see 0.0035% of the light spectrum. The remaining 99.9965% hides how the world really works.
by Ziya Tong 2019
4.18
1k+ ratings
Foolproof
by Sander van der Linden • 2023
Correcting lies comes too late. A weakened dose of manipulation, taken beforehand, builds immunity.
3.97
969
Foolproof Summary
Foolproof 87%
Correcting lies comes too late. A weakened dose of manipulation, taken beforehand, builds immunity.
by Sander van der Linden 2023
3.97
969 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 87%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
The Geography of Thought
by Richard E. Nisbett • 2003
Westerners lock on objects; East Asians read the field: a divide rooted in ancient Greece and China.
3.82
4k+
The Geography of Thought Summary
The Geography of Thought 87%
Westerners lock on objects; East Asians read the field: a divide rooted in ancient Greece and China.
by Richard E. Nisbett 2003
3.82
4k+ ratings
The Systems Bible
by John Gall • 1977
Every system malfunctions and fights its own purpose. The counterintuitive guide to surviving them.
3.99
1k+
The Systems Bible Summary
The Systems Bible 87%
Every system malfunctions and fights its own purpose. The counterintuitive guide to surviving them.
by John Gall 1977
3.99
1k+ ratings
Sleights of Mind
by Stephen L. Macknik • 2010
Every magic trick exploits a specific neural shortcut. What sleight of hand reveals about the brain.
3.94
3k+
Sleights of Mind Summary
Sleights of Mind 87%
Every magic trick exploits a specific neural shortcut. What sleight of hand reveals about the brain.
by Stephen L. Macknik 2010
3.94
3k+ ratings
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 87%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
Social Psychology
by Richard J. Crisp • 2015
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
3.97
202
Social Psychology Summary
Social Psychology 87%
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
by Richard J. Crisp 2015
3.97
202 ratings
The People's Choice
by Paul F. Lazarsfeld • 1968
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
3.79
43
The People's Choice Summary
The People's Choice 87%
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
by Paul F. Lazarsfeld 1968
3.79
43 ratings
Social Psychology
by Elliot Aronson • 1973
The mind's need for self-esteem warps social reality, and we never blame the situation.
4.02
1k+
Social Psychology Summary
Social Psychology 87%
The mind's need for self-esteem warps social reality, and we never blame the situation.
by Elliot Aronson 1973
4.02
1k+ ratings
The Political Brain
by Drew Westen • 2007
Why facts and policy details lose elections: the emotional brain runs the voting booth.
4.05
2k+
The Political Brain Summary
The Political Brain 87%
Why facts and policy details lose elections: the emotional brain runs the voting booth.
by Drew Westen 2007
4.05
2k+ ratings
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
Under the Influence Summary
Under the Influence 87%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
When Everyone Knows That Everyone Knows...
by Steven Pinker • 2025
How an infinite mental loop explains why we blush, lie, laugh, and cancel.
3.52
2k+
When Everyone Knows That Everyone Knows... Summary
When Everyone Knows That Everyone Knows... 87%
How an infinite mental loop explains why we blush, lie, laugh, and cancel.
by Steven Pinker 2025
3.52
2k+ ratings
Clearer, Closer, Better
by Emily Balcetis • 2020
Where you look changes how you perform. A psychologist's visual strategies for better results.
3.25
418
Clearer, Closer, Better Summary
Clearer, Closer, Better 87%
Where you look changes how you perform. A psychologist's visual strategies for better results.
by Emily Balcetis 2020
3.25
418 ratings
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
The Smarter Screen Summary
The Smarter Screen 87%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
Nudge
by Richard H. Thaler • 2008
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
3.84
95k+
Nudge Summary
Nudge 87%
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
by Richard H. Thaler 2008
3.84
95k+ ratings
How to Stay Smart in a Smart World
by Gerd Gigerenzer • 2022
AI masters chess but fumbles real life. Why simple human judgment still outperforms algorithms.
3.82
502
How to Stay Smart in a Smart World Summary
How to Stay Smart in a Smart World 87%
AI masters chess but fumbles real life. Why simple human judgment still outperforms algorithms.
by Gerd Gigerenzer 2022
3.82
502 ratings
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
Magic Words Summary
Magic Words 87%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
Language in Thought and Action
by S.I. Hayakawa • 1991
Most arguments and prejudices come from one error: treating words as if they were facts.
4.22
1k+
Language in Thought and Action Summary
Language in Thought and Action 87%
Most arguments and prejudices come from one error: treating words as if they were facts.
by S.I. Hayakawa 1991
4.22
1k+ ratings
The Brain
by David Eagleman • 2015
Your self is a construction rebuilt daily by a brain that will run on any hardware.
4.25
23k+
The Brain Summary
The Brain 87%
Your self is a construction rebuilt daily by a brain that will run on any hardware.
by David Eagleman 2015
4.25
23k+ ratings
The Nurture Assumption
by Judith Rich Harris • 1998
Parents shape children far less than we believe. Peers, not parents, build adult personality.
4.14
2k+
The Nurture Assumption Summary
The Nurture Assumption 87%
Parents shape children far less than we believe. Peers, not parents, build adult personality.
by Judith Rich Harris 1998
4.14
2k+ ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 87%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
What We Value
by Emily Falk • 2025
A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.
3.62
502
What We Value Summary
What We Value 87%
A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.
by Emily Falk 2025
3.62
502 ratings
When to Rob a Bank
by Steven D. Levitt • 2015
Why sumo wrestlers cheat, why pools are more dangerous than guns, and what economics reveals.
3.53
15k+
When to Rob a Bank Summary
When to Rob a Bank 87%
Why sumo wrestlers cheat, why pools are more dangerous than guns, and what economics reveals.
by Steven D. Levitt 2015
3.53
15k+ ratings
Conformity
by Cass R. Sunstein • 2019
We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.
3.46
396
Conformity Summary
Conformity 87%
We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.
by Cass R. Sunstein 2019
3.46
396 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 87%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
The Shallows
by Nicholas Carr • 2010
Every click and scroll physically restructures your brain, and deep thought is the casualty.
3.89
33k+
The Shallows Summary
The Shallows 87%
Every click and scroll physically restructures your brain, and deep thought is the casualty.
by Nicholas Carr 2010
3.89
33k+ ratings
How Spies Think
by David Omand • 2020
From a former GCHQ chief: how spies structure their thinking to outsmart lies and cognitive traps.
3.62
832
How Spies Think Summary
How Spies Think 87%
From a former GCHQ chief: how spies structure their thinking to outsmart lies and cognitive traps.
by David Omand 2020
3.62
832 ratings
How real is real?
by Paul Watzlawick • 1976
Reality is built from messages, not facts. Spies, dolphins, and a counting horse show why.
4.17
1k+
How real is real? Summary
How real is real? 87%
Reality is built from messages, not facts. Spies, dolphins, and a counting horse show why.
by Paul Watzlawick 1976
4.17
1k+ ratings
Framers
by Kenneth Cukier • 2021
AI can't ask 'what if.' That single gap explains why humans remain irreplaceable.
3.53
568
Framers Summary
Framers 87%
AI can't ask 'what if.' That single gap explains why humans remain irreplaceable.
by Kenneth Cukier 2021
3.53
568 ratings
Blindspot
by Mahzarin R. Banaji • 2013
A reaction-time test can reveal biases your conscious mind rejects, and strategies to close the gap.
3.72
7k+
Blindspot Summary
Blindspot 87%
A reaction-time test can reveal biases your conscious mind rejects, and strategies to close the gap.
by Mahzarin R. Banaji 2013
3.72
7k+ ratings
Join the Club
by Tina Rosenberg • 2011
Peer pressure has toppled dictators and slowed epidemics. The case for aiming it deliberately.
3.49
340
Join the Club Summary
Join the Club 87%
Peer pressure has toppled dictators and slowed epidemics. The case for aiming it deliberately.
by Tina Rosenberg 2011
3.49
340 ratings
Risk
by Daniel Gardner • 2008
Motorcycle crashes kill more than terrorists. Your brain's shortcuts make you fear the wrong one.
3.96
6k+
Risk Summary
Risk 87%
Motorcycle crashes kill more than terrorists. Your brain's shortcuts make you fear the wrong one.
by Daniel Gardner 2008
3.96
6k+ ratings
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
Captivology Summary
Captivology 87%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
The Social Animal
by Elliot Aronson • 1972
Situation beats character: how the social world bends behavior, and why you rarely notice.
4.30
4k+
The Social Animal Summary
The Social Animal 87%
Situation beats character: how the social world bends behavior, and why you rarely notice.
by Elliot Aronson 1972
4.30
4k+ ratings
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
Consumerology Summary
Consumerology 87%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
Influence
by Robert B. Cialdini • 1984
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
4.21
179k+
Influence Summary
Influence 87%
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
by Robert B. Cialdini 1984
4.21
179k+ ratings
The Misinformation Age
by Cailin O'Connor • 2018
False beliefs spread through social networks, not faulty brains. And the math proves it.
3.77
1k+
The Misinformation Age Summary
The Misinformation Age 87%
False beliefs spread through social networks, not faulty brains. And the math proves it.
by Cailin O'Connor 2018
3.77
1k+ ratings
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
Bottlenecks Summary
Bottlenecks 87%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
The Stuff of Thought
by Steven Pinker • 2007
Every sentence you speak betrays the mind's hidden assumptions about space, time, and cause.
3.91
11k+
The Stuff of Thought Summary
The Stuff of Thought 87%
Every sentence you speak betrays the mind's hidden assumptions about space, time, and cause.
by Steven Pinker 2007
3.91
11k+ ratings
Head First Python
by Paul Barry • 2010
A brain-friendly Python guide that also dismantles the machinery of mass manipulation.
3.91
559
Head First Python Summary
Head First Python 87%
A brain-friendly Python guide that also dismantles the machinery of mass manipulation.
by Paul Barry 2010
3.91
559 ratings
The World Beyond Your Head
by Matthew B. Crawford • 2015
Your attention is being strip-mined by design. The way out is physical, skilled, and shared.
3.79
3k+
The World Beyond Your Head Summary
The World Beyond Your Head 87%
Your attention is being strip-mined by design. The way out is physical, skilled, and shared.
by Matthew B. Crawford 2015
3.79
3k+ ratings
Beyond Human Nature
by Jesse J. Prinz • 2011
Language, emotions, gender, and thought: how culture builds the mind that biology only primes.
3.69
246
Beyond Human Nature Summary
Beyond Human Nature 87%
Language, emotions, gender, and thought: how culture builds the mind that biology only primes.
by Jesse J. Prinz 2011
3.69
246 ratings
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