Hotel Industry Books | Summaries & Audio

Heads in Beds

by Jacob Tomsky • 2012

Twenty dollars at check-in buys what a loyalty card cannot. A hotel veteran spills the rest.

3.58

23k+

🛎️ Service Industry 📋 Workplace Memoir 🕵️ Insider Expose

Heads in Beds 91%

Twenty dollars at check-in buys what a loyalty card cannot. A hotel veteran spills the rest.

by Jacob Tomsky 2012

3.58

23k+ ratings

🛎️ Service Industry 📋 Workplace Memoir 🕵️ Insider Expose

Confessions of an Event Planner

by Judy Allen • 2009

Behind the elegant table settings: what an event planner really does when the guests run wild.

3.27

🎪 Event Planning 🏨 Hospitality Industry ⚖️ Ethical Dilemmas

Confessions of an Event Planner 89%

Behind the elegant table settings: what an event planner really does when the guests run wild.

by Judy Allen 2009

3.27

33 ratings

🎪 Event Planning 🏨 Hospitality Industry ⚖️ Ethical Dilemmas

Hotel Babylon

by Anonymous • 2004

Luxury hotels: everything's for sale, everyone steals, and the concierge has a guy for that.

3.62

3k+

🛎️ Service Industry ExposéS 🎭 Anonymous Tell-Alls 💸 Low-Wage Work

Hotel Babylon 89%

Luxury hotels: everything's for sale, everyone steals, and the concierge has a guy for that.

by Anonymous 2004

3.62

3k+ ratings

🛎️ Service Industry ExposéS 🎭 Anonymous Tell-Alls 💸 Low-Wage Work

The New Gold Standard

by Joseph A. Michelli • 2008

Trust your frontline with $2,000 per guest to fix anything: the Ritz-Carlton service method.

3.92

1k+

🏨 Luxury Hospitality ⭐ Service Excellence 💪 Employee Empowerment

The New Gold Standard 89%

Trust your frontline with $2,000 per guest to fix anything: the Ritz-Carlton service method.

by Joseph A. Michelli 2008

3.92

1k+ ratings

🏨 Luxury Hospitality ⭐ Service Excellence 💪 Employee Empowerment

Unreasonable Hospitality

by Will Guidara • 2022

Extraordinary service: how one restaurant made every guest feel like the only guest.

4.41

38k+

🍽️ Restaurant Management 🛎️ Service Industry ✨ Guest Experience

Unreasonable Hospitality 88%

Extraordinary service: how one restaurant made every guest feel like the only guest.

by Will Guidara 2022

4.41

38k+ ratings

🍽️ Restaurant Management 🛎️ Service Industry ✨ Guest Experience

Be Our Guest

by Walt Disney Company • 2001

Behind Disney's legendary guest experience is a practical system any organization can adopt.

3.90

5k+

🎯 Customer Experience 📐 Service Design 🏨 Hospitality Management

Be Our Guest 88%

Behind Disney's legendary guest experience is a practical system any organization can adopt.

by Walt Disney Company 2001

3.90

5k+ ratings

🎯 Customer Experience 📐 Service Design 🏨 Hospitality Management

Overbooked

by Elizabeth Becker • 2013

The biggest unregulated industry on earth, measured in six destinations and a billion annual trips.

3.80

858

🏨 Tourism Industry 🔍 Investigative Journalism 👥 Mass Tourism

Overbooked 88%

The biggest unregulated industry on earth, measured in six destinations and a billion annual trips.

by Elizabeth Becker 2013

3.80

858 ratings

🏨 Tourism Industry 🔍 Investigative Journalism 👥 Mass Tourism

Appetite for America

by Stephen Fried • 2010

A railroad restaurant empire that civilized the West and launched America's first female workforce.

4.21

1k+

🚂 Railroad History 🏨 Hospitality Industry 💼 Gilded Age Business

Appetite for America 88%

A railroad restaurant empire that civilized the West and launched America's first female workforce.

by Stephen Fried 2010

4.21

1k+ ratings

🚂 Railroad History 🏨 Hospitality Industry 💼 Gilded Age Business

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 87%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management

Discovering the Soul of Service 87%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)

by The Disney Institute • 2060

How a theme park operator turns customer service into theater, and the blueprint you can steal.

3.33

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 87%

How a theme park operator turns customer service into theater, and the blueprint you can steal.

by The Disney Institute 2060

3.33

3 ratings

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design

Marketing for hospitality and tourism

by James C. Makens • 1995

Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.

4.01

406

🏨 Hospitality Marketing 🔄 Consumer Behavior ✈️ Tourism Marketing

Marketing for hospitality and tourism Summary

Marketing for hospitality and tourism 87%

Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.

by James C. Makens 1995

4.01

406 ratings

🏨 Hospitality Marketing 🔄 Consumer Behavior ✈️ Tourism Marketing

Raise the Bar

by Jon Taffer • 2013

The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.

3.94

771

🍸 Bar Management 🎨 Service Design 🔄 Business Turnarounds

Raise the Bar 87%

The bar turnaround playbook: why reactions beat drinks, and what actually brings customers back.

by Jon Taffer 2013

3.94

771 ratings

🍸 Bar Management 🎨 Service Design 🔄 Business Turnarounds

Restaurant Man

by Joe Bastianich • 2012

Why every restaurant survives on a lie: appear generous, but run your books like a miser.

3.66

1k+

🍽️ Restaurant Business 📖 Culinary Memoirs 🏨 Hospitality Industry

Restaurant Man 87%

Why every restaurant survives on a lie: appear generous, but run your books like a miser.

by Joe Bastianich 2012

3.66

1k+ ratings

🍽️ Restaurant Business 📖 Culinary Memoirs 🏨 Hospitality Industry

Setting the Table

by Danny Meyer • 2006

A stakeholder hierarchy that puts investors last. It built a restaurant empire anyway.

4.04

10k+

🍽️ Restaurant Management 🧠 Emotional Intelligence 🙌 Servant Leadership

Setting the Table 87%

A stakeholder hierarchy that puts investors last. It built a restaurant empire anyway.

by Danny Meyer 2006

4.04

10k+ ratings

🍽️ Restaurant Management 🧠 Emotional Intelligence 🙌 Servant Leadership

The Event Planning Toolkit

by Linda Joyce Jones • 2020

Events run on project management, not magic. The practical toolkit for smooth execution.

4.33

🗓️ Event Planning 🗂️ Project Management 🏨 Hospitality Industry

The Event Planning Toolkit 87%

Events run on project management, not magic. The practical toolkit for smooth execution.

by Linda Joyce Jones 2020

4.33

12 ratings

🗓️ Event Planning 🗂️ Project Management 🏨 Hospitality Industry

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment

The Customer Service Revolution 87%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment

The Airbnb Story

by Leigh Gallagher • 2017

Three unemployed designers built the world's largest hotel company without owning a single room.

3.85

3k+

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses

The Airbnb Story 87%

Three unemployed designers built the world's largest hotel company without owning a single room.

by Leigh Gallagher 2017

3.85

3k+ ratings

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses

Excellence Wins

by Horst Schulze • 2019

Arm employees with $2,000 to solve problems, no permission. The system that makes that pay off.

4.43

2k+

🏆 Service Excellence 💫 Customer Experience 🔓 Employee Empowerment

Excellence Wins 86%

Arm employees with $2,000 to solve problems, no permission. The system that makes that pay off.

by Horst Schulze 2019

4.43

2k+ ratings

🏆 Service Excellence 💫 Customer Experience 🔓 Employee Empowerment

Uncommon Service

by Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

784

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs

Uncommon Service 86%

The counterintuitive rule of service: to be great, you must first decide where to be bad.

by Frances Frei 2012

4.01

784 ratings

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

Hug Your Customers 86%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

The Nordstrom Way 86%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

Start Your Own Hair Salon and Day Spa

by Eileen Figure Sandlin • 2005

The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.

3.36

🏪 Salon Business 💇 Beauty Industry 🚀 Small Business Startup

Start Your Own Hair Salon and Day Spa Summary

Start Your Own Hair Salon and Day Spa 86%

The $75 billion beauty industry: a step-by-step playbook for opening a salon that stays profitable.

by Eileen Figure Sandlin 2005

3.36

11 ratings

🏪 Salon Business 💇 Beauty Industry 🚀 Small Business Startup

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

Creating Superfans 86%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

Behind the Door

by Amy Price • 2023

An interior designer becomes manager of L.A.'s Cecil Hotel, where the dead outnumber the living.

3.48

1k+

🏚️ Urban Decay 🏨 Hotel Memoir 💼 Workplace Memoir

Behind the Door 86%

An interior designer becomes manager of L.A.'s Cecil Hotel, where the dead outnumber the living.

by Amy Price 2023

3.48

1k+ ratings

🏚️ Urban Decay 🏨 Hotel Memoir 💼 Workplace Memoir

Customers for Life

by Carl Sewell • 1990

One customer is worth half a million. Keeping them depends on the system behind the smile.

4.20

1k+

🛎️ Customer Experience ⚙️ Service Operations 🔁 Customer Loyalty

Customers for Life 86%

One customer is worth half a million. Keeping them depends on the system behind the smile.

by Carl Sewell 1990

4.20

1k+ ratings

🛎️ Customer Experience ⚙️ Service Operations 🔁 Customer Loyalty

The Case for Good Jobs

by Zeynep Ton • 2023

Low wages hide costs that cripple a business. Paying workers well is the most profitable choice.

4.12

165

📊 Labor Economics 🧑‍💼 Frontline Management 💰 Living Wages

The Case for Good Jobs 86%

Low wages hide costs that cripple a business. Paying workers well is the most profitable choice.

by Zeynep Ton 2023

4.12

165 ratings

📊 Labor Economics 🧑‍💼 Frontline Management 💰 Living Wages

Shut Up and Listen!

by Tilman Fertitta • 2019

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

3.89

1k+

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy

Shut Up and Listen! 86%

A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.

by Tilman Fertitta 2019

3.89

1k+ ratings

🛎️ Customer Experience 🛠️ Pragmatic Leadership 💰 Financial Literacy

Amaze Every Customer Every Time

by Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture

Amaze Every Customer Every Time 86%

How a hardware chain beats the giants on service: 52 tactics your business can steal.

by Shep Hyken 2013

3.94

192 ratings

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design

The Effortless Experience 86%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Never Lose a Customer Again 86%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Customer Obsessed 86%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Fans First

by Jesse Cole • 2022

Forget advertising. How to build fans devoted enough to drive across the country for you.

4.36

983

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth

Fans First 86%

Forget advertising. How to build fans devoted enough to drive across the country for you.

by Jesse Cole 2022

4.36

983 ratings

🎯 Customer Experience ⚾ Sports Business 📣 Word Of Mouth

Hard Landing

by Thomas Petzinger Jr. • 1995

A busted union here, a rigged screen there: how two men's rivalry built modern air travel.

4.41

814

✈️ Airline Industry 🏢 Corporate History 📜 Deregulation

Hard Landing 86%

A busted union here, a rigged screen there: how two men's rivalry built modern air travel.

by Thomas Petzinger Jr. 1995

4.41

814 ratings

✈️ Airline Industry 🏢 Corporate History 📜 Deregulation

Start Your Own Day Spa and More

by Preethi Burkholder • 2007

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

3.00

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides

Start Your Own Day Spa and More 86%

Plan, hire, market, and earn loyalty: the spa startup's complete business blueprint.

by Preethi Burkholder 2007

3.00

6 ratings

🧖 Wellness Industry 🏪 Service Businesses 📘 Startup Guides

If Disney Ran Your Hospital

by Fred Lee • 2004

Patients compare your hospital to Disney, not the one across town. Courtesy decides who wins.

4.01

1k+

🏥 Healthcare Management 🤲 Patient Experience 🏛️ Organizational Culture

If Disney Ran Your Hospital 86%

Patients compare your hospital to Disney, not the one across town. Courtesy decides who wins.

by Fred Lee 2004

4.01

1k+ ratings

🏥 Healthcare Management 🤲 Patient Experience 🏛️ Organizational Culture

The Starbucks Experience

by Joseph A. Michelli • 2006

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

3.75

5k+

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment

The Starbucks Experience 86%

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

by Joseph A. Michelli 2006

3.75

5k+ ratings

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment

Behind the Kitchen Door

by Sarumathi Jayaraman • 2013

Ten million workers, poverty wages, no paid sick leave: what sustainable food leaves off the menu.

3.65

489

🍽️ Restaurant Industry 👩‍🍳 Restaurant Workers 🌾 Food Justice

Behind the Kitchen Door 86%

Ten million workers, poverty wages, no paid sick leave: what sustainable food leaves off the menu.

by Sarumathi Jayaraman 2013

3.65

489 ratings

🍽️ Restaurant Industry 👩‍🍳 Restaurant Workers 🌾 Food Justice

Hug Your Haters

by Jay Baer • 2016

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

3.85

788

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation

Hug Your Haters 86%

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

by Jay Baer 2016

3.85

788 ratings

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation

The Education of an Accidental CEO

by David C. Novak • 2007

A trailer park kid builds a restaurant empire with rubber chickens and relentless customer focus.

3.88

150

🍔 Restaurant Leadership 🔄 Corporate Turnarounds 🏆 Employee Recognition

The Education of an Accidental CEO Summary

The Education of an Accidental CEO 86%

A trailer park kid builds a restaurant empire with rubber chickens and relentless customer focus.

by David C. Novak 2007

3.88

150 ratings

🍔 Restaurant Leadership 🔄 Corporate Turnarounds 🏆 Employee Recognition

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

What Clients Love 86%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience

Selling Luxury 86%

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience

The Greatest Business Decisions of All Time

by Fortune Magazine • 2012

From Boeing's jet bet to Intel's chip campaign: how a handful of decisions reshaped business.

3.87

605

🏛️ Business History 📋 Corporate Case Studies 🏢 Company Culture

The Greatest Business Decisions of All Time Summary

The Greatest Business Decisions of All Time 86%

From Boeing's jet bet to Intel's chip campaign: how a handful of decisions reshaped business.

by Fortune Magazine 2012

3.87

605 ratings

🏛️ Business History 📋 Corporate Case Studies 🏢 Company Culture

The Connected Company

by Dave Gray • 2012

When customers network faster than your hierarchy can respond, the answer is small autonomous teams.

4.11

617

🏗️ Organizational Design 🛎️ Service Economy 🕸️ Networked Business

The Connected Company 86%

When customers network faster than your hierarchy can respond, the answer is small autonomous teams.

by Dave Gray 2012

4.11

617 ratings

🏗️ Organizational Design 🛎️ Service Economy 🕸️ Networked Business

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service

What Customers Crave 86%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service

Running the Show

by Liz Gill • 2012

Directors get the glory; you make the day. The manual for film's most essential invisible job.

4.59

🎬 Film Production 🎥 Below The Line Careers 🗂️ Production Management

Running the Show 86%

Directors get the glory; you make the day. The manual for film's most essential invisible job.

by Liz Gill 2012

4.59

97 ratings

🎬 Film Production 🎥 Below The Line Careers 🗂️ Production Management

Samsung Electronics and the Struggle for Leadership of the Electronics Industry

by Anthony Michell • 2010

Sony became a customer; Samsung became the supplier. The inside story of the reversal.

3.50

🧊 Semiconductor Industry 🔄 Corporate Turnarounds ⚠️ Crisis Management

Samsung Electronics and the Struggle for Leadership of the Electronics Industry Summary

Samsung Electronics and the Struggle for Leadership of the Electronics Industry 86%

Sony became a customer; Samsung became the supplier. The inside story of the reversal.

by Anthony Michell 2010

3.50

20 ratings

🧊 Semiconductor Industry 🔄 Corporate Turnarounds ⚠️ Crisis Management

The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon

by Jeff Grissler • 2012

Lease smart, hire well, and budget to break even: the salon owner's startup playbook.

✂️ Salon Ownership 💄 Beauty Industry 🏪 Small Business Startup

The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon Summary

The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon 86%

Lease smart, hire well, and budget to break even: the salon owner's startup playbook.

by Jeff Grissler 2012

✂️ Salon Ownership 💄 Beauty Industry 🏪 Small Business Startup

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Notes from a Friend 85%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Netflixed

by Gina Keating • 2012

Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.

3.97

2k+

🎬 Entertainment Business ⚔️ Corporate Rivalry 💡 Disruptive Innovation

Netflixed 85%

Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.

by Gina Keating 2012

3.97

2k+ ratings

🎬 Entertainment Business ⚔️ Corporate Rivalry 💡 Disruptive Innovation

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