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SoBrief
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Social Identity
by Richard Jenkins • 1996
Your identity is shaped more by institutions than by introspection.
3.71
131
Social Identity Summary
Social Identity 89%
Your identity is shaped more by institutions than by introspection.
by Richard Jenkins 1996
3.71
131 ratings
Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
Designing Brand Identity Summary
Designing Brand Identity 88%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
The Social Construction of Reality
by Peter L. Berger • 1966
The world you take for granted is built: how everyday talk, habit, and institutions make reality.
4.11
4k+
The Social Construction of Reality Summary
The Social Construction of Reality 87%
The world you take for granted is built: how everyday talk, habit, and institutions make reality.
by Peter L. Berger 1966
4.11
4k+ ratings
The Origins of Woke
by Richard Hanania • 2023
Wokeness is a legal compliance regime, not a cultural shift. Here is the repeal roadmap.
3.71
282
The Origins of Woke Summary
The Origins of Woke 87%
Wokeness is a legal compliance regime, not a cultural shift. Here is the repeal roadmap.
by Richard Hanania 2023
3.71
282 ratings
Conquer Your Rebrand
by Bill Kenney • 2023
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
4.28
32
Conquer Your Rebrand Summary
Conquer Your Rebrand 87%
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
by Bill Kenney 2023
4.28
32 ratings
The Real World of College
by Wendy Fischman • 2022
Half want a degree, not an education. The other half are too anxious to think.
3.86
50
The Real World of College Summary
The Real World of College 87%
Half want a degree, not an education. The other half are too anxious to think.
by Wendy Fischman 2022
3.86
50 ratings
Shaping School Culture
by Terrence E. Deal • 2016
School culture is shaped by rituals, stories, and hidden rules. Learn to read and rewrite them.
3.83
138
Shaping School Culture Summary
Shaping School Culture 87%
School culture is shaped by rituals, stories, and hidden rules. Learn to read and rewrite them.
by Terrence E. Deal 2016
3.83
138 ratings
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
Branding that Means Business Summary
Branding that Means Business 87%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
The Hero and the Outlaw Summary
The Hero and the Outlaw 87%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
Visual Hammer Summary
Visual Hammer 87%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
Rational Choice and Security Studies
by Michael E. Brown • 2000
Two visions of political science: one builds mathematical temples, the other wants to stop war.
3.78
9
Rational Choice and Security Studies Summary
Rational Choice and Security Studies 87%
Two visions of political science: one builds mathematical temples, the other wants to stop war.
by Michael E. Brown 2000
3.78
9 ratings
The Struggle for Recognition
by Axel Honneth • 1996
Social conflicts are fights for dignity, not just resources, driven by withheld recognition.
4.14
299
The Struggle for Recognition Summary
The Struggle for Recognition 87%
Social conflicts are fights for dignity, not just resources, driven by withheld recognition.
by Axel Honneth 1996
4.14
299 ratings
An Introduction to the Policy Process
by Thomas A. Birkland • 2001
Policy fails less from bad ideas than from the battles over attention, framing, and implementation.
3.58
288
An Introduction to the Policy Process Summary
An Introduction to the Policy Process 87%
Policy fails less from bad ideas than from the battles over attention, framing, and implementation.
by Thomas A. Birkland 2001
3.58
288 ratings
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
How to Launch a Brand Summary
How to Launch a Brand 87%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
What Great Brands Do Summary
What Great Brands Do 87%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
The Audit Society
by Michael Power • 1997
A critique of auditing: how it undermines the very trust and performance it seeks to secure.
3.92
36
The Audit Society Summary
The Audit Society 87%
A critique of auditing: how it undermines the very trust and performance it seeks to secure.
by Michael Power 1997
3.92
36 ratings
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
Brand Gap, The Summary
Brand Gap, The 87%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
The College Scam
by Charlie Kirk • 2022
Your degree is a debt sentence and an ideological straitjacket. Here's how to win without one.
4.18
605
The College Scam Summary
The College Scam 87%
Your degree is a debt sentence and an ideological straitjacket. Here's how to win without one.
by Charlie Kirk 2022
4.18
605 ratings
For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
For the Culture Summary
For the Culture 86%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
Damaged Identities, Narrative Repair
by Hilde Lindemann Nelson • 2001
Who you are is jointly told. Oppression writes a degrading version; counterstories write the repair.
4.12
50
Damaged Identities, Narrative Repair Summary
Damaged Identities, Narrative Repair 86%
Who you are is jointly told. Oppression writes a degrading version; counterstories write the repair.
by Hilde Lindemann Nelson 2001
4.12
50 ratings
Ethnic Boundary Making
by Andreas Wimmer • 2012
Ethnic boundaries are built, not inherited. Who draws the lines, and how they get enforced.
3.55
22
Ethnic Boundary Making Summary
Ethnic Boundary Making 86%
Ethnic boundaries are built, not inherited. Who draws the lines, and how they get enforced.
by Andreas Wimmer 2012
3.55
22 ratings
The Twilight of Common Dreams
by Todd Gitlin • 1995
The Left abandoned class for identity, and the Right took the country. An anatomy of surrender.
3.43
53
The Twilight of Common Dreams Summary
The Twilight of Common Dreams 86%
The Left abandoned class for identity, and the Right took the country. An anatomy of surrender.
by Todd Gitlin 1995
3.43
53 ratings
Identity And Story
by Dan P. McAdams • 2006
The self is not one voice but many, and identity is the story they rewrite together.
4.12
26
Identity And Story Summary
Identity And Story 86%
The self is not one voice but many, and identity is the story they rewrite together.
by Dan P. McAdams 2006
4.12
26 ratings
The Glass Bead Game
by Hermann Hesse • 1943
Online learning and rising costs disrupt the university model, forcing a choice: reform or decline.
4.10
43k+
The Glass Bead Game Summary
The Glass Bead Game 86%
Online learning and rising costs disrupt the university model, forcing a choice: reform or decline.
by Hermann Hesse 1943
4.10
43k+ ratings
Logos that Last
by Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
Logos that Last Summary
Logos that Last 86%
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
by Allan Peters 2023
4.21
253 ratings
Nation Building
by Andreas Wimmer • 2018
Ethnic diversity doesn't predict state failure. A missing centralized state centuries ago does.
4.08
36
Nation Building Summary
Nation Building 86%
Ethnic diversity doesn't predict state failure. A missing centralized state centuries ago does.
by Andreas Wimmer 2018
4.08
36 ratings
Tell Me About Yourself
by Holley M. Murchison • 2017
Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.
3.30
107
Tell Me About Yourself Summary
Tell Me About Yourself 86%
Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.
by Holley M. Murchison 2017
3.30
107 ratings
Uses of Disorder
by Richard Sennett • 1970
The young craving for purity is architecting our cities into sterile, segregated cages.
3.88
258
Uses of Disorder Summary
Uses of Disorder 86%
The young craving for purity is architecting our cities into sterile, segregated cages.
by Richard Sennett 1970
3.88
258 ratings
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 Summary
StoryBranding 2.0 86%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
Sensemaking in Organizations
by Karl E. Weick • 1995
Organizations don't just respond to reality. They create it together, story by story.
4.07
138
Sensemaking in Organizations Summary
Sensemaking in Organizations 86%
Organizations don't just respond to reality. They create it together, story by story.
by Karl E. Weick 1995
4.07
138 ratings
National Identity
by Anthony D. Smith • 1991
Nations feel ancient, but they are modern inventions built from ethnic memories and myths.
3.71
243
National Identity Summary
National Identity 86%
Nations feel ancient, but they are modern inventions built from ethnic memories and myths.
by Anthony D. Smith 1991
3.71
243 ratings
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
Eating the Big Fish Summary
Eating the Big Fish 86%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
Classics of Public Administration
by Jay M. Shafritz • 1978
From ancient duty to modern governance: the readings that built public administration.
3.65
287
Classics of Public Administration Summary
Classics of Public Administration 86%
From ancient duty to modern governance: the readings that built public administration.
by Jay M. Shafritz 1978
3.65
287 ratings
Linguistic Fingerprints
by Roger J. Kreuz • 2023
The hidden patterns in your words identify you better than fingerprints: stylometry reads them.
3.50
20
Linguistic Fingerprints Summary
Linguistic Fingerprints 86%
The hidden patterns in your words identify you better than fingerprints: stylometry reads them.
by Roger J. Kreuz 2023
3.50
20 ratings
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 86%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
Visual Methodologies
by Gillian Rose • 2001
Seven methods for interpreting images, one demand: know your own position and why it matters.
3.87
278
Visual Methodologies Summary
Visual Methodologies 86%
Seven methods for interpreting images, one demand: know your own position and why it matters.
by Gillian Rose 2001
3.87
278 ratings
A Manual for Writers of Research Papers, Theses, and Dissertations
by Kate L. Turabian • 1955
Research is not a mystery: a system for turning a question into a polished, cited argument.
3.99
3k+
A Manual for Writers of Research Papers, Theses, and Dissertations Summary
A Manual for Writers of Research Papers, Theses, and Dissertations 86%
Research is not a mystery: a system for turning a question into a polished, cited argument.
by Kate L. Turabian 1955
3.99
3k+ ratings
How Woke Won
by Joanna Williams • 2022
Woke ideology was not a grassroots uprising: it was imposed from above to divide and control.
4.09
175
How Woke Won Summary
How Woke Won 86%
Woke ideology was not a grassroots uprising: it was imposed from above to divide and control.
by Joanna Williams 2022
4.09
175 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 86%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Acts of Meaning
by Jerome Bruner • 1990
The cognitive revolution was supposed to study meaning. It gave us a machine instead.
4.06
346
Acts of Meaning Summary
Acts of Meaning 86%
The cognitive revolution was supposed to study meaning. It gave us a machine instead.
by Jerome Bruner 1990
4.06
346 ratings
The Handover
by David Runciman • 2023
Three inhuman agents run the world: states, corporations, and now AI. We have to pick one.
3.71
234
The Handover Summary
The Handover 86%
Three inhuman agents run the world: states, corporations, and now AI. We have to pick one.
by David Runciman 2023
3.71
234 ratings
How to do Discourse Analysis
by James Paul Gee • 2010
How language builds identities, relationships, and social worlds: a practical toolkit for analysis.
3.96
107
How to do Discourse Analysis Summary
How to do Discourse Analysis 86%
How language builds identities, relationships, and social worlds: a practical toolkit for analysis.
by James Paul Gee 2010
3.96
107 ratings
Creating a Brand Identity
by Catharine Slade-Brooking • 2016
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
3.99
307
Creating a Brand Identity Summary
Creating a Brand Identity 86%
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
by Catharine Slade-Brooking 2016
3.99
307 ratings
They Say / I Say
by Gerald Graff • 2006
Write academic arguments that respond to others, not just declare. Templates that show you how.
3.77
6k+
They Say / I Say Summary
They Say / I Say 86%
Write academic arguments that respond to others, not just declare. Templates that show you how.
by Gerald Graff 2006
3.77
6k+ ratings
The Culting of Brands
by Douglas Atkin • 2005
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
3.76
275
The Culting of Brands Summary
The Culting of Brands 86%
Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies
by Douglas Atkin 2005
3.76
275 ratings
Identity
by Francis Fukuyama • 2018
Economics doesn't explain our political chaos. A deeper human need, the demand for dignity, does.
3.84
7k+
Identity Summary
Identity 86%
Economics doesn't explain our political chaos. A deeper human need, the demand for dignity, does.
by Francis Fukuyama 2018
3.84
7k+ ratings
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Summary
Be The Brand 86%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
The American Spirit
by David McCullough • 2017
Why the American past is a well to draw strength from, not a burden to escape.
4.22
7k+
The American Spirit Summary
The American Spirit 86%
Why the American past is a well to draw strength from, not a burden to escape.
by David McCullough 2017
4.22
7k+ ratings
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
Niche Down Summary
Niche Down 86%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
How Brands Become Icons
by Douglas B. Holt • 2004
Brands become icons by telling myths that resolve cultural tensions.
3.84
392
How Brands Become Icons Summary
How Brands Become Icons 86%
Brands become icons by telling myths that resolve cultural tensions.
by Douglas B. Holt 2004
3.84
392 ratings
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