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🚪 New Market Entry

Strategic frameworks for businesses venturing into unfamiliar markets, weighing risk, timing, and competitive positioning to establish a foothold and grow.
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
💼 Business Strategy📊 Strategic Management🏗️ Market Creation
Blue Ocean Strategy Summary
Blue Ocean Strategy 89%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
💼 Business Strategy📊 Strategic Management🏗️ Market Creation
Beyond Disruption
by W. Chan Kim • 2023
New industries can be built without tearing old ones down. A strategy for conflict-free growth.
3.73
168
🏗️ Market Creation💡 Innovation Strategy🤝 Positive-Sum Economics
Beyond Disruption Summary
Beyond Disruption 89%
New industries can be built without tearing old ones down. A strategy for conflict-free growth.
by W. Chan Kim 2023
3.73
168 ratings
🏗️ Market Creation💡 Innovation Strategy🤝 Positive-Sum Economics
Play Bigger
by Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2k+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping
Play Bigger Summary
Play Bigger 89%
76% of a market's value goes to whoever defines it. This is the manual.
by Al Ramadan 2016
3.86
2k+ ratings
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping
The Innovation Stack
by Jim McKelvey • 2020
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
4.22
2k+
🏗️ Business Innovation🏰 Competitive Moats🌊 Market Creation
The Innovation Stack Summary
The Innovation Stack 89%
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
by Jim McKelvey 2020
4.22
2k+ ratings
🏗️ Business Innovation🏰 Competitive Moats🌊 Market Creation
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning
Market Your Way to Growth Summary
Market Your Way to Growth 89%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
🎯 Strategic Marketing📈 Corporate Growth🗺️ Market Positioning
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Niche Down Summary
Niche Down 88%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Winning Global Markets
by Philip Kotler • 2014
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
3.83
35
🏙️ Urban Economics🌏 Global Market Entry🏢 Multinational Strategy
Winning Global Markets Summary
Winning Global Markets 88%
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
by Philip Kotler 2014
3.83
35 ratings
🏙️ Urban Economics🌏 Global Market Entry🏢 Multinational Strategy
The Innovator's Dilemma
by Clayton M. Christensen • 1997
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
4.04
61k+
🖥️ Technology Strategy🏢 Corporate Innovation🔄 Industry Evolution
The Innovator's Dilemma Summary
The Innovator's Dilemma 88%
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
by Clayton M. Christensen 1997
4.04
61k+ ratings
🖥️ Technology Strategy🏢 Corporate Innovation🔄 Industry Evolution
International Marketing
by Philip R. Cateora • 1975
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
3.61
244
🌐 International Marketing🌍 Cross-Cultural Business📈 Emerging Markets
International Marketing Summary
International Marketing 88%
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
by Philip R. Cateora 1975
3.61
244 ratings
🌐 International Marketing🌍 Cross-Cultural Business📈 Emerging Markets
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 88%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
The Prosperity Paradox
by Clayton M. Christensen • 2019
Poverty's cure is not aid. It is a business model aimed at people the market ignores.
4.27
1k+
🌍 Economic Development🏗️ Market Creation🔄 Disruptive Innovation
The Prosperity Paradox Summary
The Prosperity Paradox 88%
Poverty's cure is not aid. It is a business model aimed at people the market ignores.
by Clayton M. Christensen 2019
4.27
1k+ ratings
🌍 Economic Development🏗️ Market Creation🔄 Disruptive Innovation
Inside the Tornado
by Geoffrey A. Moore • 1995
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
3.98
2k+
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy
Inside the Tornado Summary
Inside the Tornado 88%
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
by Geoffrey A. Moore 1995
3.98
2k+ ratings
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy
Brand Relevance
by David A. Aaker • 2010
Preference battles are a shrinking pond. The real growth comes from digging new ones.
3.95
156
🏆 Competitive Strategy🌊 Market Creation🏗️ Category Design
Brand Relevance Summary
Brand Relevance 88%
Preference battles are a shrinking pond. The real growth comes from digging new ones.
by David A. Aaker 2010
3.95
156 ratings
🏆 Competitive Strategy🌊 Market Creation🏗️ Category Design
The Innovator's Solut!on
by Clayton M. Christensen • 2003
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
4.06
14k+
🌀 Disruptive Innovation🧭 Innovation Strategy👁️ Customer Insight
The Innovator's Solut!on Summary
The Innovator's Solut!on 88%
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
by Clayton M. Christensen 2003
4.06
14k+ ratings
🌀 Disruptive Innovation🧭 Innovation Strategy👁️ Customer Insight
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 88%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
Alibaba's World
by Porter Erisman • 2015
How an English teacher and seventeen friends outsmarted eBay in China.
3.89
2k+
🏢 Chinese Tech Companies🛒 Marketplace Platforms🚀 Founders And Startups
Alibaba's World Summary
Alibaba's World 88%
How an English teacher and seventeen friends outsmarted eBay in China.
by Porter Erisman 2015
3.89
2k+ ratings
🏢 Chinese Tech Companies🛒 Marketplace Platforms🚀 Founders And Startups
The Republic of Tea
by Mel Ziegler • 1992
One plane ride, a fax machine, and the unlikely birth of a tea republic.
3.79
316
📖 Entrepreneurial Memoir🍵 Beverage Startups🌿 Lifestyle Brands
The Republic of Tea Summary
The Republic of Tea 88%
One plane ride, a fax machine, and the unlikely birth of a tea republic.
by Mel Ziegler 1992
3.79
316 ratings
📖 Entrepreneurial Memoir🍵 Beverage Startups🌿 Lifestyle Brands
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels
Launch Summary
Launch 88%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels
Cannabis Jobs
by Andrew Ward • 2020
Six-figure jobs hide in cannabis compliance, extraction, and marketing. No plant experience needed.
3.82
11
🪴 Cannabis Industry🔄 Career Change🚪 Career Entry
Cannabis Jobs Summary
Cannabis Jobs 88%
Six-figure jobs hide in cannabis compliance, extraction, and marketing. No plant experience needed.
by Andrew Ward 2020
3.82
11 ratings
🪴 Cannabis Industry🔄 Career Change🚪 Career Entry
The Entrepreneurial Mindset
by Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight
The Entrepreneurial Mindset Summary
The Entrepreneurial Mindset 88%
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
by Rita Gunther McGrath 2000
4.19
264 ratings
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy
Blue Ocean Shift Summary
Blue Ocean Shift 88%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy
Competing for the Future
by Gary Hamel • 1994
Your current products matter less than your ability to create products no one has imagined yet.
4.03
3k+
🏢 Corporate Strategy🔭 Strategic Foresight🏗️ Capability Building
Competing for the Future Summary
Competing for the Future 88%
Your current products matter less than your ability to create products no one has imagined yet.
by Gary Hamel 1994
4.03
3k+ ratings
🏢 Corporate Strategy🔭 Strategic Foresight🏗️ Capability Building
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Eating the Big Fish Summary
Eating the Big Fish 88%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
7 Powers
by Hamilton Wright Helmer • 2016
Durable advantage comes in only seven forms. Most businesses possess none.
4.26
3k+
🧱 Economic Moats🌐 Network Effects⚔️ Competitive Dynamics
7 Powers Summary
7 Powers 88%
Durable advantage comes in only seven forms. Most businesses possess none.
by Hamilton Wright Helmer 2016
4.26
3k+ ratings
🧱 Economic Moats🌐 Network Effects⚔️ Competitive Dynamics
Reinvent Your Business Model
by Mark W. Johnson • 2018
New growth doesn't come from new products. It comes from new business models, systematically built.
3.98
108
🧱 Business Model Design🔧 Jobs-To-Be-Done🌐 Market Creation
Reinvent Your Business Model Summary
Reinvent Your Business Model 88%
New growth doesn't come from new products. It comes from new business models, systematically built.
by Mark W. Johnson 2018
3.98
108 ratings
🧱 Business Model Design🔧 Jobs-To-Be-Done🌐 Market Creation
One Simple Idea
by Stephen Key • 2016
A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.
3.95
965
📜 Product Licensing🌐 Open Innovation💰 Passive Income
One Simple Idea Summary
One Simple Idea 88%
A simple tweak, a one-sentence pitch, and a $110 filing can earn lifelong royalties.
by Stephen Key 2016
3.95
965 ratings
📜 Product Licensing🌐 Open Innovation💰 Passive Income
Traction
by Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
10k+
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking
Traction Summary
Traction 88%
Your best growth channel is the one your competitors dismissed. A process for finding it.
by Gabriel Weinberg 2014
4.11
10k+ ratings
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking
Samsung Electronics and the Struggle for Leadership of the Electronics Industry
by Anthony Michell • 2010
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
3.50
20
🧊 Semiconductor Industry🔄 Corporate Turnarounds⚠️ Crisis Management
Samsung Electronics and the Struggle for Leadership of the Electronics Industry Summary
Samsung Electronics and the Struggle for Leadership of the Electronics Industry 88%
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
by Anthony Michell 2010
3.50
20 ratings
🧊 Semiconductor Industry🔄 Corporate Turnarounds⚠️ Crisis Management
Crossing the Chasm
by Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
32k+
🖥️ Technology Marketing📊 Diffusion Of Innovations📚 Silicon Valley Canon
Crossing the Chasm Summary
Crossing the Chasm 88%
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
by Geoffrey A. Moore 2002
4.02
32k+ ratings
🖥️ Technology Marketing📊 Diffusion Of Innovations📚 Silicon Valley Canon
alibaba
by Liu Shiying • 2009
A math-failing English teacher beat eBay with one rule: give everything away for free.
3.62
125
🏮 Chinese Business🚀 Internet Startups👤 Founder Stories
alibaba Summary
alibaba 88%
A math-failing English teacher beat eBay with one rule: give everything away for free.
by Liu Shiying 2009
3.62
125 ratings
🏮 Chinese Business🚀 Internet Startups👤 Founder Stories
Brick by Brick
by David C. Robertson • 2013
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
3.85
2k+
🔄 Corporate Turnarounds💡 Innovation Strategy👥 Fan Co-Creation
Brick by Brick Summary
Brick by Brick 88%
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
by David C. Robertson 2013
3.85
2k+ ratings
🔄 Corporate Turnarounds💡 Innovation Strategy👥 Fan Co-Creation
Customer Behaviour in eCommerce
by Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
🛒 Online Grocery👥 Customer Segmentation💻 E-Commerce Strategy
Customer Behaviour in eCommerce Summary
Customer Behaviour in eCommerce 88%
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
by Šárka Zapletalová 2023
🛒 Online Grocery👥 Customer Segmentation💻 E-Commerce Strategy
Marketing
by Brian Tracy • 2014
Why your product isn't selling, and the strategic playbook for making customers choose you first.
4.09
400
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning
Marketing Summary
Marketing 88%
Why your product isn't selling, and the strategic playbook for making customers choose you first.
by Brian Tracy 2014
4.09
400 ratings
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning
Netflixed
by Gina Keating • 2012
Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.
3.97
2k+
🎬 Entertainment Business⚔️ Corporate Rivalry💡 Disruptive Innovation
Netflixed Summary
Netflixed 88%
Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.
by Gina Keating 2012
3.97
2k+ ratings
🎬 Entertainment Business⚔️ Corporate Rivalry💡 Disruptive Innovation
Winning the Right Game
by Ron Adner • 2021
Kodak won the technology battle and still went bankrupt. The killer wasn't a competitor.
4.26
130
💡 Ecosystem Strategy⚡ Ecosystem Disruption🔀 Disruptive Innovation
Winning the Right Game Summary
Winning the Right Game 88%
Kodak won the technology battle and still went bankrupt. The killer wasn't a competitor.
by Ron Adner 2021
4.26
130 ratings
💡 Ecosystem Strategy⚡ Ecosystem Disruption🔀 Disruptive Innovation
The Star Principle
by Richard Koch • 2008
Five percent of businesses create ninety-five percent of value. The blueprint for building one.
4.18
378
📊 Business Strategy🚀 High-Growth Ventures🥇 Market Leadership
The Star Principle Summary
The Star Principle 88%
Five percent of businesses create ninety-five percent of value. The blueprint for building one.
by Richard Koch 2008
4.18
378 ratings
📊 Business Strategy🚀 High-Growth Ventures🥇 Market Leadership
Getting Acquired
by Andrew Gazdecki • 2022
A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.
3.94
213
💻 Tech Startups🚪 Startup Exits🌱 Bootstrapping
Getting Acquired Summary
Getting Acquired 88%
A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.
by Andrew Gazdecki 2022
3.94
213 ratings
💻 Tech Startups🚪 Startup Exits🌱 Bootstrapping
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 88%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
🏢 Corporate Strategy🏆 Competitive Advantage⚡ Strategic Agility
How to Grow When Markets Don't
by Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
🏢 Corporate Strategy📈 Revenue Growth💡 Innovation Strategy
How to Grow When Markets Don't Summary
How to Grow When Markets Don't 88%
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
by Adrian J. Slywotzky 2003
3.59
87 ratings
🏢 Corporate Strategy📈 Revenue Growth💡 Innovation Strategy
Super Founders
by Ali Tamaseb • 2021
Most startup advice is folklore. The data from hundreds of unicorns tells a different story.
4.22
1k+
🚀 Startup Playbooks📊 Data-Driven Business💰 Venture Capital
Super Founders Summary
Super Founders 88%
Most startup advice is folklore. The data from hundreds of unicorns tells a different story.
by Ali Tamaseb 2021
4.22
1k+ ratings
🚀 Startup Playbooks📊 Data-Driven Business💰 Venture Capital
The Mesh
by Lisa Gansky • 2010
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
3.66
1k+
🤝 Sharing Economy💡 Business Model Innovation♻️ Circular Economy
The Mesh Summary
The Mesh 88%
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
by Lisa Gansky 2010
3.66
1k+ ratings
🤝 Sharing Economy💡 Business Model Innovation♻️ Circular Economy
Simplify
by Richard Koch • 2016
World-beating businesses pick one: slash prices 90%, or make the product a joy. Trying both fails.
3.91
632
📊 Business Strategy✂️ Simplification💥 Disruptive Innovation
Simplify Summary
Simplify 88%
World-beating businesses pick one: slash prices 90%, or make the product a joy. Trying both fails.
by Richard Koch 2016
3.91
632 ratings
📊 Business Strategy✂️ Simplification💥 Disruptive Innovation
Start Small, Stay Small
by Rob Walling • 2010
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
3.95
2k+
💰 Bootstrapping🎯 Niche Markets🚀 Lean Startup
Start Small, Stay Small Summary
Start Small, Stay Small 88%
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
by Rob Walling 2010
3.95
2k+ ratings
💰 Bootstrapping🎯 Niche Markets🚀 Lean Startup
The FINTECH Book
by Susanne Chishti • 2016
FinTech isn't just disrupting banking. It's rewriting who participates in the global economy.
3.46
252
📱 Fintech🏦 Banking Innovation🔄 Digital Transformation
The FINTECH Book Summary
The FINTECH Book 88%
FinTech isn't just disrupting banking. It's rewriting who participates in the global economy.
by Susanne Chishti 2016
3.46
252 ratings
📱 Fintech🏦 Banking Innovation🔄 Digital Transformation
Six Billion Shoppers
by Porter Erisman • 2017
E-commerce took off where roads and trust barely existed, not in rich nations.
4.09
399
🌍 Emerging Market E-Commerce🏗️ Platform Business Models💬 Social Commerce
Six Billion Shoppers Summary
Six Billion Shoppers 88%
E-commerce took off where roads and trust barely existed, not in rich nations.
by Porter Erisman 2017
4.09
399 ratings
🌍 Emerging Market E-Commerce🏗️ Platform Business Models💬 Social Commerce
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation
Small Business Big Money
by Akin Alabi • 2017
Find a hungry market first, then advertise for sales that pay back more than you spend.
4.22
93
🏪 Small Business📬 Direct Response Marketing🎯 Market-First Entrepreneurship
Small Business Big Money Summary
Small Business Big Money 88%
Find a hungry market first, then advertise for sales that pay back more than you spend.
by Akin Alabi 2017
4.22
93 ratings
🏪 Small Business📬 Direct Response Marketing🎯 Market-First Entrepreneurship
Trivia
by Trivion Books • 2016
Competition is a trap: the businesses that change the world build monopolies instead.
🚀 Startup Strategy💰 Venture Capital💡 Tech Innovation
Trivia Summary
Trivia 88%
Competition is a trap: the businesses that change the world build monopolies instead.
by Trivion Books 2016
🚀 Startup Strategy💰 Venture Capital💡 Tech Innovation
The Lean Marketplace
by Juho Makkonen • 2018
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
4.30
243
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup
The Lean Marketplace Summary
The Lean Marketplace 88%
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
by Juho Makkonen 2018
4.30
243 ratings
🛒 Online Marketplaces🔗 Network Effects🧪 Lean Startup
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