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The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
The Copywriter's Handbook Summary
The Copywriter's Handbook 92%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
Web Copy That Sells Summary
Web Copy That Sells 92%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
This book will teach you how to write better Summary
This book will teach you how to write better 91%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business 91%
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018
3.75
40 ratings
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
How To Summary
How To 91%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 91%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 91%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
The Art and Business of Online Writing
by Nicolas Cole • 2020
Forget your own blog. The platform game that turns online writing into a paid audience.
4.38
2k+
The Art and Business of Online Writing Summary
The Art and Business of Online Writing 91%
Forget your own blog. The platform game that turns online writing into a paid audience.
by Nicolas Cole 2020
4.38
2k+ ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 91%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 91%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
The Art of the Click Summary
The Art of the Click 91%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
How to Write & Sell Simple Information for Fun and Profit
by Robert W. Bly • 2010
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
3.80
185
How to Write & Sell Simple Information for Fun and Profit Summary
How to Write & Sell Simple Information for Fun and Profit 91%
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
by Robert W. Bly 2010
3.80
185 ratings
Copywriting
by Mark Shaw • 2009
Your reader is scanning, not reading. The copywriter's craft for making every word count.
4.04
451
Copywriting Summary
Copywriting 91%
Your reader is scanning, not reading. The copywriter's craft for making every word count.
by Mark Shaw 2009
4.04
451 ratings
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
Copywriting Mastery Summary
Copywriting Mastery 91%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
How to Write Letters that Sell Summary
How to Write Letters that Sell 91%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 91%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 90%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
Copywriting Secrets Summary
Copywriting Secrets 90%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 90%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Nicely Said
by Nicole Fenton • 2014
Your website has a voice. The rules for making it helpful, clear, and worth reading.
4.11
554
Nicely Said Summary
Nicely Said 90%
Your website has a voice. The rules for making it helpful, clear, and worth reading.
by Nicole Fenton 2014
4.11
554 ratings
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
How to Write Copy That Sells Summary
How to Write Copy That Sells 90%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
Everybody Writes
by Ann Handley • 2014
Show up. Write badly. Revise. The practical habits that turn anyone into a better content writer.
3.97
6k+
Everybody Writes Summary
Everybody Writes 90%
Show up. Write badly. Revise. The practical habits that turn anyone into a better content writer.
by Ann Handley 2014
3.97
6k+ ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 90%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 90%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 90%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 90%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
The Freelance Content Marketing Writer
by Jennifer Goforth Gregory • 2018
Find clients who pay $100 an hour for business writing, no tech background required.
4.54
167
The Freelance Content Marketing Writer Summary
The Freelance Content Marketing Writer 90%
Find clients who pay $100 an hour for business writing, no tech background required.
by Jennifer Goforth Gregory 2018
4.54
167 ratings
How I Made My First Million on the Internet and How You Can Too!
by Ewen Chia • 2009
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
3.46
102
How I Made My First Million on the Internet and How You Can Too! Summary
How I Made My First Million on the Internet and How You Can Too! 90%
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
by Ewen Chia 2009
3.46
102 ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 90%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
Content Strategy for the Web Summary
Content Strategy for the Web 90%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 90%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 90%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
Persuasive Copywriting Summary
Persuasive Copywriting 90%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 90%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
ProBlogger
by Darren Rowse • 2008
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
3.77
2k+
ProBlogger Summary
ProBlogger 90%
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
by Darren Rowse 2008
3.77
2k+ ratings
The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
2k+
The Ultimate Sales Letter Summary
The Ultimate Sales Letter 90%
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994
4.17
2k+ ratings
The Elements of Content Strategy
by Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
2k+
The Elements of Content Strategy Summary
The Elements of Content Strategy 90%
Great web content does not just happen. The discipline, workflow, and standards for planning it.
by Erin Kissane 2011
3.73
2k+ ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 90%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
Become A Better Business Blogger in 30 Days!
by Sarah Arrow • 2014
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
3.49
51
Become A Better Business Blogger in 30 Days! Summary
Become A Better Business Blogger in 30 Days! 90%
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
by Sarah Arrow 2014
3.49
51 ratings
Secrets of a Freelance Writer
by Robert W. Bly • 2006
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
3.94
159
Secrets of a Freelance Writer Summary
Secrets of a Freelance Writer 90%
Six-figure writing careers aren't for geniuses. They're for those who treat freelance as a business.
by Robert W. Bly 2006
3.94
159 ratings
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
Great Leads Summary
Great Leads 90%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
The Digital Marketing Handbook
by Robert W. Bly • 2018
Email costs ten dollars a customer. Everything else is just a way to get the address.
3.72
50
The Digital Marketing Handbook Summary
The Digital Marketing Handbook 90%
Email costs ten dollars a customer. Everything else is just a way to get the address.
by Robert W. Bly 2018
3.72
50 ratings
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 90%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
How to Write and Sell Simple Information for Fun and Profit
by Robert W. Bly • 2021
A field manual for turning what you know into books, courses, and a recurring income stream.
4.30
10
How to Write and Sell Simple Information for Fun and Profit Summary
How to Write and Sell Simple Information for Fun and Profit 90%
A field manual for turning what you know into books, courses, and a recurring income stream.
by Robert W. Bly 2021
4.30
10 ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 90%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
The Art & Business Of Ghostwriting
by Nicolas Cole • 2023
Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.
4.27
122
The Art & Business Of Ghostwriting Summary
The Art & Business Of Ghostwriting 90%
Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.
by Nicolas Cole 2023
4.27
122 ratings
Publishing E-Books For Dummies
by Ali Luke • 2012
How to write, format, price, and promote an e-book that sells, no publisher required.
4.23
162
Publishing E-Books For Dummies Summary
Publishing E-Books For Dummies 90%
How to write, format, price, and promote an e-book that sells, no publisher required.
by Ali Luke 2012
4.23
162 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 90%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 90%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Blogging Tips
by Zac Johnson • 2012
The niche, content, and monetization playbook one blogger used to build a six-figure online income.
3.15
20
Blogging Tips Summary
Blogging Tips 90%
The niche, content, and monetization playbook one blogger used to build a six-figure online income.
by Zac Johnson 2012
3.15
20 ratings
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