50 Books like Deploy Empathy

Talking to Humans

by Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

2k+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews

Talking to Humans 97%

A concise guide to customer interviews that separate real demand from polite lies.

by Giff Constable 2014

4.06

2k+ ratings

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews

Lean Customer Development

by Cindy Alvarez • 2014

Save five hours of wasted development for every hour you spend talking to customers.

4.18

1k+

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders

Lean Customer Development 96%

Save five hours of wasted development for every hour you spend talking to customers.

by Cindy Alvarez 2014

4.18

1k+ ratings

🏗️ Lean Startup 👂 Customer Development 🚀 Startup Founders

The Mom Test

by Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

14k+

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation

The Mom Test 96%

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

by Rob Fitzpatrick 2013

4.37

14k+ ratings

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation

Validating Product Ideas

by Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup

Validating Product Ideas 95%

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

by Tomer Sharon 2016

4.10

289 ratings

🎨 Product Design 🔍 User Research 🚀 Lean Startup

When Coffee and Kale Compete

by Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

4.01

696

🎨 Product Design 📋 Product Management 🔍 Customer Research

When Coffee and Kale Compete 95%

Stop asking what features to add. Ask what progress your customer is trying to make.

by Alan Klement 2018

4.01

696 ratings

🎨 Product Design 📋 Product Management 🔍 Customer Research

UX for Lean Startups

by Laura Klein • 2013

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

4.10

2k+

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research

UX for Lean Startups 95%

Prove anyone wants your product before you build it: lightweight UX methods for lean startups.

by Laura Klein 2013

4.10

2k+ ratings

🎨 User Experience Design 🏗️ Lean Startup Methodology 🔍 User Research

What Customers Want

by Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

617

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

What Customers Want 95%

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

by Anthony W. Ulwick 2005

4.03

617 ratings

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

Sprint

by Jake Knapp • 2016

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

4.18

24k+

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping

Sprint 95%

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

by Jake Knapp 2016

4.18

24k+ ratings

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping

The Lean Product Playbook

by Dan Olsen • 2015

Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.

4.27

4k+

🧭 Product Management 🔄 Lean Startup 🔍 Customer Discovery

The Lean Product Playbook 95%

Test cheaply, validate early, build what customers pay for: a product manager's lean playbook.

by Dan Olsen 2015

4.27

4k+ ratings

🧭 Product Management 🔄 Lean Startup 🔍 Customer Discovery

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

538

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done

Demand-Side Sales 101 95%

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020

4.30

538 ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done

Lean B2B

by Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Lean B2B 95%

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

by Étienne Garbugli 2014

4.17

244 ratings

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Value Proposition Design

by Alexander Osterwalder • 2013

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

4.21

7k+

📐 Product Design 📊 Business Modeling 🔍 Customer Research

Value Proposition Design 95%

Map customer needs to product features with a single canvas, and kill the offerings nobody wants.

by Alexander Osterwalder 2013

4.21

7k+ ratings

📐 Product Design 📊 Business Modeling 🔍 Customer Research

UX Strategy

by Jaime Levy • 2014

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

3.94

1k+

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery

UX Strategy 95%

Stop building what nobody asked for: a research-to-launch playbook for digital product teams.

by Jaime Levy 2014

3.94

1k+ ratings

🧩 Digital Product Strategy 🔄 Lean Methodology 🔍 Customer Discovery

My Product Management Toolkit

by Marc Abraham • 2018

How to say no to good ideas, test assumptions cheaply, and influence teams without authority.

4.05

184

🧱 Product Management 🔄 Lean Methodology 🔍 Customer Discovery

My Product Management Toolkit 94%

How to say no to good ideas, test assumptions cheaply, and influence teams without authority.

by Marc Abraham 2018

4.05

184 ratings

🧱 Product Management 🔄 Lean Methodology 🔍 Customer Discovery

Interviewing Users

by Steve Portigal • 2013

Your assumptions about users are wrong. A systematic way to find out what they actually need.

4.13

1k+

🔍 User Research 📋 Qualitative Research 💬 Interview Techniques

Interviewing Users 94%

Your assumptions about users are wrong. A systematic way to find out what they actually need.

by Steve Portigal 2013

4.13

1k+ ratings

🔍 User Research 📋 Qualitative Research 💬 Interview Techniques

The Right It

by Alberto Savoia • 2019

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

4.30

850

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation

The Right It 94%

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

by Alberto Savoia 2019

4.30

850 ratings

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation

Click

by Jake Knapp • 2025

Find what customers actually want in five days, with five people, before you build anything.

4.10

372

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping

Click 94%

Find what customers actually want in five days, with five people, before you build anything.

by Jake Knapp 2025

4.10

372 ratings

🎯 Product Strategy 💡 Innovation Methods ⚡ Rapid Prototyping

The Startup Owner's Manual Strategy Guide

by Steve Blank • 2012

The original playbook for founders: stop guessing, start testing, find a business model that scales.

4.28

109

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design

The Startup Owner's Manual Strategy Guide Summary

The Startup Owner's Manual Strategy Guide 94%

The original playbook for founders: stop guessing, start testing, find a business model that scales.

by Steve Blank 2012

4.28

109 ratings

🏭 Lean Methodology 🧪 Customer Development 🗺️ Business Model Design

The Jobs To Be Done Playbook

by Jim Kalbach • 2020

Products get hired, not bought. The playbook for discovering the job your customers need done.

4.06

419

🗺️ Innovation Frameworks 🔍 Customer Research 🧠 Product Management

The Jobs To Be Done Playbook 94%

Products get hired, not bought. The playbook for discovering the job your customers need done.

by Jim Kalbach 2020

4.06

419 ratings

🗺️ Innovation Frameworks 🔍 Customer Research 🧠 Product Management

Disciplined Entrepreneurship

by Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2k+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

Disciplined Entrepreneurship 94%

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

by Bill Aulet 2013

4.27

2k+ ratings

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

Designing Products People Love

by Scott Hurff • 2015

Most products fail in their empty and error states: a playbook for designing all five.

4.11

271

🎨 Product Design 🖥️ Ux Design 🔍 Customer Research

Designing Products People Love 94%

Most products fail in their empty and error states: a playbook for designing all five.

by Scott Hurff 2015

4.11

271 ratings

🎨 Product Design 🖥️ Ux Design 🔍 Customer Research

The Startup Playbook

by Rajat Bhargava • 2020

Two veteran founders on the cofounder, culture, and hiring decisions that matter more than the idea.

3.94

264

🚀 Startup Guides 💡 Founder Advice 🔍 Customer Validation

The Startup Playbook 94%

Two veteran founders on the cofounder, culture, and hiring decisions that matter more than the idea.

by Rajat Bhargava 2020

3.94

264 ratings

🚀 Startup Guides 💡 Founder Advice 🔍 Customer Validation

Decode and Conquer

by Lewis C. Lin • 2013

A proven system for product management interviews: ace the design, metrics, and strategy rounds.

4.07

2k+

📱 Product Management 🎯 Interview Preparation ⚙️ Business Frameworks

Decode and Conquer 94%

A proven system for product management interviews: ace the design, metrics, and strategy rounds.

by Lewis C. Lin 2013

4.07

2k+ ratings

📱 Product Management 🎯 Interview Preparation ⚙️ Business Frameworks

Stop Asking Questions

by Andrew Warner • 2021

A therapist's secret tools for getting anyone to open up, from first hello to final reveal.

4.13

187

🎙️ Interviewing 👂 Active Listening ❓ Strategic Questioning

Stop Asking Questions 94%

A therapist's secret tools for getting anyone to open up, from first hello to final reveal.

by Andrew Warner 2021

4.13

187 ratings

🎙️ Interviewing 👂 Active Listening ❓ Strategic Questioning

Meaningful

by Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

939

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit

Meaningful 94%

Why solving the problems people have stopped noticing builds brands they never stop loving.

by Bernadette Jiwa 2015

3.71

939 ratings

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit

Obviously Awesome

by April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4k+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Obviously Awesome 94%

Your product landed in the wrong market without you noticing. The step-by-step fix.

by April Dunford 2019

4.24

4k+ ratings

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

The Innovation Mindset

by Lorraine Hudson Marchand • 2022

The difference between a failed idea and a market-changing innovation is eight repeatable steps.

4.18

🏗️ Innovation Frameworks 🚀 Lean Startup 🔍 Customer Discovery

The Innovation Mindset 94%

The difference between a failed idea and a market-changing innovation is eight repeatable steps.

by Lorraine Hudson Marchand 2022

4.18

28 ratings

🏗️ Innovation Frameworks 🚀 Lean Startup 🔍 Customer Discovery

Strategize

by Roman Pichler • 2016

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

4.01

990

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design

Strategize 94%

Product roadmaps stuffed with features are fiction. How to build ones that actually steer.

by Roman Pichler 2016

4.01

990 ratings

📋 Product Management 🚲 Lean Startup 💎 Value Proposition Design

Design Sprint

by Richard Banfield • 2015

Five days, one room, a tested prototype: the workshop that tells you what to build next.

3.79

219

📱 Product Design 🔍 Ux Research 🏗️ Rapid Prototyping

Design Sprint 94%

Five days, one room, a tested prototype: the workshop that tells you what to build next.

by Richard Banfield 2015

3.79

219 ratings

📱 Product Design 🔍 Ux Research 🏗️ Rapid Prototyping

Fall in Love with the Problem, Not the Solution

by Uri Levine • 2023

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

4.36

1k+

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration

Fall in Love with the Problem, Not the Solution Summary

Fall in Love with the Problem, Not the Solution 94%

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

by Uri Levine 2023

4.36

1k+ ratings

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration

The Product Book

by Product School • 2017

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

4.09

2k+

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy

The Product Book 94%

Finding the right problem, proving it cheaply, leading the team to ship: the PM's craft.

by Product School 2017

4.09

2k+ ratings

📱 Product Management 🧪 Customer Development 🚀 Go-To-Market Strategy

Outcomes Over Output

by Josh Seiden • 2019

Stop asking what to build and start asking what your customers should do differently.

4.33

2k+

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done

Outcomes Over Output 94%

Stop asking what to build and start asking what your customers should do differently.

by Josh Seiden 2019

4.33

2k+ ratings

🧭 Product Management 🚀 Lean Startup 🛠️ Jobs To Be Done

Lean Inception

by Paulo Caroli • 2018

The workshop recipe that aligns a team and defines the right MVP, no code needed.

4.07

446

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development

Lean Inception 94%

The workshop recipe that aligns a team and defines the right MVP, no code needed.

by Paulo Caroli 2018

4.07

446 ratings

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development

The Lean Entrepreneur

by Brant Cooper • 2012

Your vision is worthless until tested. Find real customers, build what sells.

4.11

2k+

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development

The Lean Entrepreneur 94%

Your vision is worthless until tested. Find real customers, build what sells.

by Brant Cooper 2012

4.11

2k+ ratings

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development

Startup Weekend

by Marc Nager • 2011

An idea, a weekend, and the right strangers: how 54 hours launches a startup.

3.58

272

🛠️ Lean Startup 🧪 Experiential Learning 🎤 Pitching Skills

Startup Weekend 94%

An idea, a weekend, and the right strangers: how 54 hours launches a startup.

by Marc Nager 2011

3.58

272 ratings

🛠️ Lean Startup 🧪 Experiential Learning 🎤 Pitching Skills

Ask

by Ryan Levesque • 2015

What they don't want teaches more than what they do. One survey builds the whole funnel.

3.66

3k+

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels

Ask 94%

What they don't want teaches more than what they do. One survey builds the whole funnel.

by Ryan Levesque 2015

3.66

3k+ ratings

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels

Lean Vs. Agile Vs. Design Thinking

by Jeff Gothelf • 2017

Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.

3.74

704

🧑‍💻 Product Management 👥 Cross-Functional Teams 🧪 Lean Startup

Lean Vs. Agile Vs. Design Thinking Summary

Lean Vs. Agile Vs. Design Thinking 94%

Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.

by Jeff Gothelf 2017

3.74

704 ratings

🧑‍💻 Product Management 👥 Cross-Functional Teams 🧪 Lean Startup

Innovation Games

by Luke Hohmann • 2006

Turn customer discovery into a game: the play-based way to uncover what buyers really need.

3.98

305

🛠️ Product Development 👥 Participatory Design 💡 Design Thinking

Innovation Games 94%

Turn customer discovery into a game: the play-based way to uncover what buyers really need.

by Luke Hohmann 2006

3.98

305 ratings

🛠️ Product Development 👥 Participatory Design 💡 Design Thinking

Nail It then Scale It

by Nathan Furr • 2010

Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.

4.12

939

🛠️ Lean Startup 🎙️ Customer Development 📘 Startup Playbooks

Nail It then Scale It 94%

Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.

by Nathan Furr 2010

4.12

939 ratings

🛠️ Lean Startup 🎙️ Customer Development 📘 Startup Playbooks

Testing Business Ideas

by David J. Bland • 2019

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

4.25

1k+

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation

Testing Business Ideas 94%

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

by David J. Bland 2019

4.25

1k+ ratings

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation

Loved

by Martina Lauchengco • 2022

Product marketing isn't a support function. Four strategic roles make it the growth engine.

3.85

664

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Loved 94%

Product marketing isn't a support function. Four strategic roles make it the growth engine.

by Martina Lauchengco 2022

3.85

664 ratings

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Will It Fly?

by Pat Flynn • 2016

The validation roadmap: how to test whether your business idea has buyers before you build anything.

3.91

3k+

🧪 Idea Validation 📊 Market Research 🔍 Customer Discovery

Will It Fly? 94%

The validation roadmap: how to test whether your business idea has buyers before you build anything.

by Pat Flynn 2016

3.91

3k+ ratings

🧪 Idea Validation 📊 Market Research 🔍 Customer Discovery

Jobs to be Done

by Anthony W. Ulwick • 2016

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

3.73

985

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery

Jobs to be Done 94%

Customers measure success with metrics they never say aloud. Map them and build what actually wins.

by Anthony W. Ulwick 2016

3.73

985 ratings

🏗️ Innovation Frameworks 📋 Jobs To Be Done 🔍 Customer Discovery

Growth Hacker Marketing

by Ryan Holiday • 2013

Marketing is no longer a department. It is a product feature, and it runs on data.

3.77

11k+

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing

Growth Hacker Marketing 94%

Marketing is no longer a department. It is a product feature, and it runs on data.

by Ryan Holiday 2013

3.77

11k+ ratings

📈 Startup Marketing 🚀 Product-Led Growth 🦠 Viral Marketing

The Innovator's Method

by Nathan Furr • 2014

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

4.12

716

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking

The Innovator's Method 94%

Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.

by Nathan Furr 2014

4.12

716 ratings

🏢 Corporate Innovation 🚀 Lean Startup 🎨 Design Thinking

Design a Better Business

by Patrick van der Pijl • 2016

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

4.14

318

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking

Design a Better Business 94%

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

by Patrick van der Pijl 2016

4.14

318 ratings

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking

42 Rules of Product Management (2nd Edition)

by Brian Lawley • 2010

Passion fades. The real playbook: market obsession, firm no's, and evidence over ego.

3.75

150

📦 Product Management 🏗️ Lean Methodology 📊 Data-Driven Decisions

42 Rules of Product Management (2nd Edition) Summary

42 Rules of Product Management (2nd Edition) 94%

Passion fades. The real playbook: market obsession, firm no's, and evidence over ego.

by Brian Lawley 2010

3.75

150 ratings

📦 Product Management 🏗️ Lean Methodology 📊 Data-Driven Decisions

Designing for Growth

by JeanneLiedtka • 2011

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

3.99

952

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design

Designing for Growth 93%

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

by JeanneLiedtka 2011

3.99

952 ratings

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design

Levers

by Amos Schwartzfarb • 2021

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

4.19

166

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions

Levers 93%

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

by Amos Schwartzfarb 2021

4.19

166 ratings

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions

Design thinking

by Mauricio Vianna • 2012

Most innovation chases technology or markets. This method chases human meaning instead.

3.55

100

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management

Design thinking 93%

Most innovation chases technology or markets. This method chases human meaning instead.

by Mauricio Vianna 2012

3.55

100 ratings

🧑‍🎨 Human-Centered Design 📐 Design Methodology 🚀 Innovation Management

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