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Books like Fascinate

Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics
Brainfluence Summary
Brainfluence 98%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing
Marketing to Mindstates Summary
Marketing to Mindstates 97%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Unthinking Summary
Unthinking 97%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 97%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy
Unconscious Branding Summary
Unconscious Branding 97%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics
The Buying Brain Summary
The Buying Brain 97%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Branding Between the Ears Summary
Branding Between the Ears 97%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 96%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics
Fascinate Summary
Fascinate 96%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics
Captivology Summary
Captivology 96%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology
How not to Plan Summary
How not to Plan 96%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing
Brand Seduction Summary
Brand Seduction 96%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics
Decoded Summary
Decoded 96%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior
Neuromarketing Summary
Neuromarketing 96%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections
The Brain Audit Summary
The Brain Audit 96%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing
How Customers Think Summary
How Customers Think 96%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting
Advertising and Psychology Summary
Advertising and Psychology 96%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 96%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics
The Advertising Effect Summary
The Advertising Effect 96%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion
Seducing the Subconscious Summary
Seducing the Subconscious 96%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics
Influence Summary
Influence 96%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🤝 Social Influence🗣️ Persuasion Psychology✅ Compliance Tactics
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology
The Brain Sell Summary
The Brain Sell 96%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics
Brandwashed Summary
Brandwashed 96%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics
Quantum Marketing Summary
Quantum Marketing 96%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Paid Attention Summary
Paid Attention 96%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business
The New Positioning Summary
The New Positioning 96%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology
Positioning Summary
Positioning 96%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills
Persuasion Psychology Summary
Persuasion Psychology 96%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence
The Business of Belief Summary
The Business of Belief 96%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
🔮 Belief Formation🧠 Marketing Psychology👥 Leadership Influence
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence
Yes! Summary
Yes! 96%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases
Flip the Script Summary
Flip the Script 96%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior
The Choice Factory Summary
The Choice Factory 95%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding
Romancing the Brand Summary
Romancing the Brand 95%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding
Enchantment
by Guy Kawasaki • 2011
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
3.74
11k+
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business
Enchantment Summary
Enchantment 95%
Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.
by Guy Kawasaki 2011
3.74
11k+ ratings
🕊️ Ethical Influence🤝 Trust Building📖 Storytelling In Business
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology
Split-Second Persuasion Summary
Split-Second Persuasion 95%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics
Maximum Influence Summary
Maximum Influence 95%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics
All Marketers Are Liars
by Seth Godin • 2005
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
3.88
16k+
📖 Brand Storytelling🧠 Consumer Psychology🖼️ Narrative Framing
All Marketers Are Liars Summary
All Marketers Are Liars 95%
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
by Seth Godin 2005
3.88
16k+ ratings
📖 Brand Storytelling🧠 Consumer Psychology🖼️ Narrative Framing
Impossible to Ignore
by Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
📢 Content Marketing🧠 Memory Science👁️ Attention Design
Impossible to Ignore Summary
Impossible to Ignore 95%
Audiences forget ninety percent of your message. What survives decides whether they act.
by Carmen Simon 2016
3.79
441 ratings
📢 Content Marketing🧠 Memory Science👁️ Attention Design
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence
The Anatomy of Humbug Summary
The Anatomy of Humbug 95%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence
Permission Marketing
by Seth Godin • 2014
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
3.91
15k+
📉 Attention Economics✉️ Direct Marketing📧 Email Marketing
Permission Marketing Summary
Permission Marketing 95%
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
by Seth Godin 2014
3.91
15k+ ratings
📉 Attention Economics✉️ Direct Marketing📧 Email Marketing
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases
Webs of Influence Summary
Webs of Influence 95%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion
How Highly Effective People Speak Summary
How Highly Effective People Speak 95%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming
Words That Change Minds Summary
Words That Change Minds 95%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming
Made to Stick
by Chip Heath • 2007
The gap between a forgotten memo and an urban legend is six teachable traits.
3.98
101k+
🏢 Business Communication💡 Idea Transmission✂️ Message Design
Made to Stick Summary
Made to Stick 95%
The gap between a forgotten memo and an urban legend is six teachable traits.
by Chip Heath 2007
3.98
101k+ ratings
🏢 Business Communication💡 Idea Transmission✂️ Message Design
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing
Copywriting Mastery Summary
Copywriting Mastery 95%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management
Spellbound Summary
Spellbound 95%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 95%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing
Cashvertising Summary
Cashvertising 95%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 95%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
🛠️ Sales Methodology📬 Direct Response Marketing❤️ Emotional Persuasion
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
Rocket Summary
Rocket 95%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
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