Al Ries

Geboren 1926 ries.com

Business

Al Ries ist ein renommierter Marketingexperte und Autor, der vor allem für die Mitbegründung des Konzepts des „Positionierens“ im Marketing bekannt ist.
Er schloss sein Studium an der DePauw University im Jahr 1950 ab und begann seine Karriere bei General Electric, bevor er seine eigene Werbeagentur gründete.
Ries verfasste einflussreiche Artikel über Positionierung und schrieb mehrere Bestseller über Marketing.
Im Jahr 1994 gründete er zusammen mit seiner Tochter Laura die Firma Ries & Ries.
Als eine der einflussreichsten Persönlichkeiten im Bereich der Öffentlichkeitsarbeit des 20.
Jahrhunderts anerkannt, prägt Ries weiterhin Marketingstrategien durch seine Beratungsfirma und Publikationen.

Bücher von Al Ries

Die 22 unumstößlichen Gebote im Marketing

von Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22.000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Die 22 unumstößlichen Gebote im Marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

von Al Ries 1993 123 Seiten

4.05

22.000+ Bewertungen

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Positioning

von Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

von Al Ries 1980 226 Seiten

4.04

18.000+ Bewertungen

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Die 22 unumstößlichen Gebote des Branding

von Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3.000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

Die 22 unumstößlichen Gebote des Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

von Al Ries 1998 178 Seiten

3.88

3.000+ Bewertungen

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

von Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

von Al Ries 2002 320 Seiten

3.72

500+ Bewertungen

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

von Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

von Al Ries 1996 320 Seiten

4.00

500+ Bewertungen

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Der Ursprung der Marken

von Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

Der Ursprung der Marken

The market doesn't converge. It branches, and every branch is a brand you can own.

von Al Ries 2005 320 Seiten

3.71

436 Bewertungen

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

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Read unlimited summaries. Free users get 3 per month

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Listen to unlimited summaries in 40 languages

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Free users are limited to 4

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Free users are limited to 1

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