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Using Behavioral Science in Marketing Rezumat
Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
de Nancy Harhut 2022 288 pagini
4.38
177 evaluări
Business
Psihologie
Afaceri
The Sales Development Playbook Rezumat
The Sales Development Playbook
Build Repeatable Pipeline and Accelerate Growth with Inside Sales
de Trish Bertuzzi 2016 264 pagini
4.18
500+ evaluări
Business
Dezvoltare profesională
Startup
How The Mighty Fall Rezumat
How The Mighty Fall
And Why Some Companies Never Give In
de Jim Collins 2009 240 pagini
3.99
10.000+ evaluări
Business
Leadership
Management
Traction Rezumat
Traction
How Any Startup Can Achieve Explosive Customer Growth
de Gabriel Weinberg 2015 240 pagini
3.81
171 evaluări
Business
Startup
Afaceri
The Anatomy of Humbug Rezumat
The Anatomy of Humbug
How to Think Differently About Advertising
de Paul Feldwick 2015 208 pagini
4.21
376 evaluări
Business
Psihologie
Afaceri
Secrets of Question Based Selling Rezumat
Secrets of Question Based Selling
How the Most Powerful Tool in Business Can Double Your Sales Results
de Thomas A. Freese 1999 270 pagini
4.11
500+ evaluări
Business
Afaceri
Leadership în afaceri
The 22 Immutable Laws Of Branding Rezumat
The 22 Immutable Laws Of Branding
de Al Ries 1998 178 pagini
3.88
3.000+ evaluări
Business
Design
Afaceri
Never Lose a Customer Again Rezumat
Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
de Joey Coleman 2018 368 pagini
4.18
1.000+ evaluări
Business
Afaceri
Antreprenoriat
Unlocking the Customer Value Chain Rezumat
Unlocking the Customer Value Chain
How Decoupling Drives Consumer Disruption
de Thales S. Teixeira 2019 345 pagini
4.44
434 evaluări
Business
Antreprenoriat
Management
Pricing Creativity Rezumat
Pricing Creativity
A Guide to Profit Beyond the Billable Hour
de Blair Enns
4.60
197 evaluări
Business
Design
Afaceri
The thank you economy Rezumat
The thank you economy
de Gary Vaynerchuk 2010 256 pagini
3.84
13.000+ evaluări
Business
Economie
Antreprenoriat
The Business of Expertise Rezumat
The Business of Expertise
How Entrepreneurial Experts Convert Insight to Impact + Wealth
de David C. Baker 2017 266 pagini
4.31
500+ evaluări
Business
Antreprenoriat
Dezvoltare personală
Buyer Personas Rezumat
Buyer Personas
How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
de Adele Revella 2015 240 pagini
3.84
436 evaluări
Business
Afaceri
Design
The Sales Bible Rezumat
The Sales Bible
The Ultimate Sales Resource, Revised Edition
de Jeffrey Gitomer 1994 336 pagini
3.98
4.000+ evaluări
Business
Dezvoltare personală
Antreprenoriat
HBR's 10 Must Reads on Managing People Rezumat
HBR's 10 Must Reads on Managing People
de Harvard Business Publishing 2010 240 pagini
4.00
1.000+ evaluări
Business
Leadership
Management
Profit from the Core Rezumat
Profit from the Core
A Return to Growth in Turbulent Times
de Chris Zook 2010 192 pagini
3.79
335 evaluări
Business
Management
Economie
Cold Calling Techniques {That Really Work!} Rezumat
Cold Calling Techniques {That Really Work!}
de Stephan Schiffman 1987 148 pagini
3.90
500+ evaluări
Business
Antreprenoriat
Comunicare
Growth Hacker Marketing Rezumat
Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
de Ryan Holiday 2013 56 pagini
3.77
11.000+ evaluări
Business
Antreprenoriat
Startup
Am I Making Myself Clear? Rezumat
Am I Making Myself Clear?
Secrets of the World's Greatest Communicators
de Terry Felber 2002 160 pagini
4.16
488 evaluări
Comunicare
Business
Dezvoltare personală
The 100 Best Business Books of All Time Rezumat
The 100 Best Business Books of All Time
What They Say, Why They Matter, and How They Can Help You
de Jack Covert 2009 335 pagini
4.05
1.000+ evaluări
Business
Referință
Afaceri
The New Rules of Marketing and PR Rezumat
The New Rules of Marketing and PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
de David Meerman Scott 2007 304 pagini
3.85
6.000+ evaluări
Business
Social Media
Referință
The Heart of Business Rezumat
The Heart of Business
Leadership Principles for the Next Era of Capitalism
de Hubert Joly 2021 256 pagini
4.23
1.000+ evaluări
Business
Leadership
Management
The Brand Flip Rezumat
The Brand Flip
Why Customers Now Run Companies and How to Profit from It
de Marty Neumeier 2015 9998 pagini
4.30
500+ evaluări
Business
Design
Antreprenoriat
Silos, Politics and Turf Wars Rezumat
Silos, Politics and Turf Wars
A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
de Patrick Lencioni 2006 224 pagini
4.05
4.000+ evaluări
Business
Leadership
Management
King of Capital Rezumat
King of Capital
The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone
de David Carey 2010 400 pagini
4.04
5.000+ evaluări
Business
Finanțe
Biografie
New Business Road Test Rezumat
New Business Road Test
What Entrepreneurs & Executives Should Do Before Writing a Business Plan
de John W. Mullins 2003 284 pagini
3.97
5.000+ evaluări
Business
Antreprenoriat
Afaceri
Net Positive Rezumat
Net Positive
How Courageous Companies Thrive by Giving More Than They Take
de Andrew S. Winston 2021 446 pagini
3.85
500+ evaluări
Business
Sustenabilitate
Mediu
The Nordstrom Way Rezumat
The Nordstrom Way
Second Edition
de Robert Spector 1995 240 pagini
3.90
500+ evaluări
Business
Management
Leadership
The Design Thinking Playbook Rezumat
The Design Thinking Playbook
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
de Michael Lewrick 2018 352 pagini
3.89
482 evaluări
Design
Business
Educație
Quantum Marketing Rezumat
Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow's Consumers
de Raja Rajamannar 2021 240 pagini
3.70
372 evaluări
Business
Afaceri
The Pumpkin Plan Rezumat
The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
de Mike Michalowicz 2012 240 pagini
4.10
3.000+ evaluări
Business
Antreprenoriat
Afaceri
Vivid Vision Rezumat
Vivid Vision
A Remarkable Tool for Aligning Your Business Around a Shared Vision of The
de Cameron Herold 2019 172 pagini
3.91
1.000+ evaluări
Business
Leadership
Afaceri
Business Adventures Rezumat
Business Adventures
Twelve Classic Tales from the World of Wall Street
de John Brooks 1969 466 pagini
3.81
24.000+ evaluări
Business
Finanțe
Economie
Winning the Loser's Game, Seventh Edition Rezumat
Winning the Loser's Game, Seventh Edition
Timeless Strategies for Successful Investing
de Charles D. Ellis 1985 304 pagini
3.94
1.000+ evaluări
Finanțe
Business
Economie
Content Design Rezumat
Content Design
de Sarah Richards 2017 224 pagini
4.31
500+ evaluări
Design
Scriere
Business
MEDDICC Rezumat
MEDDICC
The ultimate guide to staying one step ahead in the complex sale
de Andy Whyte 2020 264 pagini
4.24
467 evaluări
Business
Afaceri
Balanced Scorecard Rezumat
Balanced Scorecard
de Robert S. Kaplan 1996 322 pagini
3.91
5.000+ evaluări
Business
Management
Leadership
Value-Based Fees Rezumat
Value-Based Fees
How to Charge - and Get - What You're Worth
de Alan Weiss 2002 207 pagini
4.05
1.000+ evaluări
Business
Antreprenoriat
Afaceri
The Bezos Blueprint Rezumat
The Bezos Blueprint
Communication Secrets of the World's Greatest Salesman
de Carmine Gallo 2022 261 pagini
4.14
500+ evaluări
Business
Comunicare
Scriere
The Alliance Rezumat
The Alliance
Managing Talent in the Networked Age
de Reid Hoffman 2014 224 pagini
3.80
2.000+ evaluări
Business
Leadership
Management
Inside the Tornado Rezumat
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption
de Geoffrey A. Moore 1995 272 pagini
3.98
1.000+ evaluări
Business
Antreprenoriat
Startup
The Four Obsessions of an Extraordinary Executive Rezumat
The Four Obsessions of an Extraordinary Executive
A Leadership Fable
de Patrick Lencioni 2000 208 pagini
4.12
7.000+ evaluări
Business
Leadership
Management
From Impossible To Inevitable Rezumat
From Impossible To Inevitable
How Hyper-Growth Companies Create Predictable Revenue
de Aaron Ross 2016 320 pagini
4.19
1.000+ evaluări
Business
Startup
Antreprenoriat
One Piece of Paper Rezumat
One Piece of Paper
The Simple Approach to Powerful, Personal Leadership
de Mike Figliuolo 2011 256 pagini
3.77
187 evaluări
Leadership
Business
Management
Predictable Success Rezumat
Predictable Success
Getting Your Organization on the Growth Track-and Keeping It There
de Les McKeown 2010 200 pagini
4.03
500+ evaluări
Business
Leadership
Afaceri
Paradigms Rezumat
Paradigms
The Business of Discovering the Future
de Joel A. Barker 1993 240 pagini
4.04
171 evaluări
Business
Leadership
Psihologie
How Customers Think Rezumat
How Customers Think
Essential Insights into the Mind of the Market
de Gerald Zaltman 2003 323 pagini
4.00
443 evaluări
Business
Psihologie
Afaceri
Process! Rezumat
Process!
de Mike Paton 2022 192 pagini
3.97
369 evaluări
Business
Management
Afaceri
The Toyota Way Fieldbook Rezumat
The Toyota Way Fieldbook
de Jeffrey K. Liker 2005 476 pagini
4.18
500+ evaluări
Business
Management
Leadership
Six Simple Rules Rezumat
Six Simple Rules
How to Manage Complexity without Getting Complicated
de Yves Morieux 2014 240 pagini
3.93
500+ evaluări
Business
Management
Leadership
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