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💬 Linguistic Persuasion

An examination of how language is crafted to convince, from classical rhetoric to modern advertising, and the subtle mechanics of verbal influence.
Win Every Argument
by Mehdi Hasan • 2023
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
4.06
4k+
🎤 Public Speaking🗣️ Debate And Rhetoric🏛️ Classical Rhetoric🎯 Persuasion Techniques📡 Political Communication
Win Every Argument Summary
Win Every Argument 91%
A veteran interviewer's playbook for winning arguments, from the dinner table to live television.
by Mehdi Hasan 2023
4.06
4k+ ratings
🎤 Public Speaking🗣️ Debate And Rhetoric🏛️ Classical Rhetoric🎯 Persuasion Techniques📡 Political Communication
Thank You for Arguing
by Jay Heinrichs • 2007
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
3.56
7k+
🧠 Persuasion Techniques🏛️ Classical Rhetoric🎭 Rhetorical Appeals🧱 Argument Structure✍️ Figures Of Speech
Thank You for Arguing Summary
Thank You for Arguing 91%
Win arguments without making enemies. Aristotle's persuasion playbook for anyone who talks.
by Jay Heinrichs 2007
3.56
7k+ ratings
🧠 Persuasion Techniques🏛️ Classical Rhetoric🎭 Rhetorical Appeals🧱 Argument Structure✍️ Figures Of Speech
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing📊 Behavioral Economics🏕️ Tribalism
Win Bigly Summary
Win Bigly 91%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
🧠 Persuasion Psychology🔍 Cognitive Biases🖼️ Narrative Framing📊 Behavioral Economics🏕️ Tribalism
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
🧠 Persuasion Science🗣️ Behavioral Linguistics🏷️ Identity Framing💬 Self-Talk Techniques📖 Emotional Storytelling
Magic Words Summary
Magic Words 91%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
🧠 Persuasion Science🗣️ Behavioral Linguistics🏷️ Identity Framing💬 Self-Talk Techniques📖 Emotional Storytelling
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Words That Work Summary
Words That Work 90%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Doesn't Hurt to Ask
by Trey Gowdy • 2020
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
4.16
2k+
🎯 Persuasion Techniques❓ Questioning Strategies🗣️ Rhetorical Strategy🏛️ Credibility Building⚖️ Legal Reasoning
Doesn't Hurt to Ask Summary
Doesn't Hurt to Ask 90%
Stop making statements. Start asking questions: a prosecutor's toolkit for winning any argument.
by Trey Gowdy 2020
4.16
2k+ ratings
🎯 Persuasion Techniques❓ Questioning Strategies🗣️ Rhetorical Strategy🏛️ Credibility Building⚖️ Legal Reasoning
Little Green Book of Getting Your Way
by Jeffrey Gitomer • 2007
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
4.02
1k+
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling🎬 Presentation Skills✍️ Persuasive Writing
Little Green Book of Getting Your Way Summary
Little Green Book of Getting Your Way 90%
Persuasion is a performance. The rehearsal plan for earning a yes in any room.
by Jeffrey Gitomer 2007
4.02
1k+ ratings
🗣️ Persuasion Techniques🎤 Public Speaking📖 Business Storytelling🎬 Presentation Skills✍️ Persuasive Writing
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively
by Ryan N.S. Topping • 2016
Persuasion is a craft, not a gift: grammar, logic, and virtue beat charisma every time.
3.93
264
🏛️ Classical Rhetoric✍️ Persuasive Writing🎤 Public Speaking🗣️ Argumentation📝 Grammar And Clarity
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively Summary
The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively 90%
Persuasion is a craft, not a gift: grammar, logic, and virtue beat charisma every time.
by Ryan N.S. Topping 2016
3.93
264 ratings
🏛️ Classical Rhetoric✍️ Persuasive Writing🎤 Public Speaking🗣️ Argumentation📝 Grammar And Clarity
Word Hero
by Jay Heinrichs • 2011
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
3.73
280
🎭 Figures Of Speech🏛️ Practical Rhetoric😂 Wordplay And Wit🎤 Public Speaking📖 Storytelling Techniques
Word Hero Summary
Word Hero 90%
How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.
by Jay Heinrichs 2011
3.73
280 ratings
🎭 Figures Of Speech🏛️ Practical Rhetoric😂 Wordplay And Wit🎤 Public Speaking📖 Storytelling Techniques
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
🧠 Persuasion Psychology👥 Social Influence📈 Behavioral Economics🤔 Cognitive Biases🤝 Sales And Negotiation
El libro negro de la persuasión Summary
El libro negro de la persuasión 90%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
🧠 Persuasion Psychology👥 Social Influence📈 Behavioral Economics🤔 Cognitive Biases🤝 Sales And Negotiation
Leadership
by Peter Andrei • 2020
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
3.44
50
🎯 Persuasive Speaking📖 Speech Analysis🏛️ Classical Rhetoric🧭 Leadership Skills🧠 Influence Psychology
Leadership Summary
Leadership 90%
451 communication strategies from FDR, Churchill, and MLK, decoded into a system anyone can learn.
by Peter Andrei 2020
3.44
50 ratings
🎯 Persuasive Speaking📖 Speech Analysis🏛️ Classical Rhetoric🧭 Leadership Skills🧠 Influence Psychology
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
🧠 Persuasion Psychology📊 Behavioral Economics🔍 Cognitive Biases🤝 Rapport Building👥 Social Proof
Covert Persuasion Summary
Covert Persuasion 89%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
🧠 Persuasion Psychology📊 Behavioral Economics🔍 Cognitive Biases🤝 Rapport Building👥 Social Proof
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 89%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
🧠 Persuasion Science🔬 Behavioral Influence🧩 Personality Profiling🤝 Rapport Building🗣️ Nonverbal Communication
Human Hacking Summary
Human Hacking 89%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
🧠 Persuasion Science🔬 Behavioral Influence🧩 Personality Profiling🤝 Rapport Building🗣️ Nonverbal Communication
The Yes Factor
by Tonya Reiman • 2010
Master the silent 93 percent of communication that actually sways people.
3.59
160
🧍 Body Language🎯 Persuasion Techniques🧠 Subconscious Influence🔗 NLP Techniques🤝 Rapport Building
The Yes Factor Summary
The Yes Factor 89%
Master the silent 93 percent of communication that actually sways people.
by Tonya Reiman 2010
3.59
160 ratings
🧍 Body Language🎯 Persuasion Techniques🧠 Subconscious Influence🔗 NLP Techniques🤝 Rapport Building
Classical Rhetoric for the Modern Student
by Edward P.J. Corbett • 1965
Five steps, three appeals, one ancient toolkit that still wins arguments and moves audiences.
4.18
430
📜 Classical Rhetoric✍️ Persuasive Writing🗣️ Argumentation🎤 Public Speaking📖 Rhetorical Theory
Classical Rhetoric for the Modern Student Summary
Classical Rhetoric for the Modern Student 89%
Five steps, three appeals, one ancient toolkit that still wins arguments and moves audiences.
by Edward P.J. Corbett 1965
4.18
430 ratings
📜 Classical Rhetoric✍️ Persuasive Writing🗣️ Argumentation🎤 Public Speaking📖 Rhetorical Theory
Magic Words
by Tim David • 2014
Seven ordinary words with outsized influence: the psychology of each, and when to use them.
3.92
359
🗣️ Interpersonal Communication💼 Business Communication🧠 Persuasion Psychology✍️ Word Choice🤝 Rapport Building
Magic Words Summary
Magic Words 89%
Seven ordinary words with outsized influence: the psychology of each, and when to use them.
by Tim David 2014
3.92
359 ratings
🗣️ Interpersonal Communication💼 Business Communication🧠 Persuasion Psychology✍️ Word Choice🤝 Rapport Building
27 Powers of Persuasion
by Chris St. Hilaire • 2010
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
3.78
161
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
27 Powers of Persuasion Summary
27 Powers of Persuasion 89%
A political strategist's 27 rules: align the room, soothe the egos, and control the story.
by Chris St. Hilaire 2010
3.78
161 ratings
🗣️ Persuasion Tactics📢 Political Messaging🪞 Ego Management🖼️ Strategic Framing📖 Emotional Storytelling
La parole est un sport de combat
by Bertand Périer • 2017
The eloquence workout: train your body, voice, and logic until you own the room.
3.65
310
🎤 Public Speaking🏛️ Rhetoric🕴️ Body Language🎵 Voice Training😰 Stage Fright
La parole est un sport de combat Summary
La parole est un sport de combat 89%
The eloquence workout: train your body, voice, and logic until you own the room.
by Bertand Périer 2017
3.65
310 ratings
🎤 Public Speaking🏛️ Rhetoric🕴️ Body Language🎵 Voice Training😰 Stage Fright
How to Win an Argument
by Marcus Tullius Cicero • 2016
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
3.66
943
🏛️ Classical Rhetoric🎤 Public Speaking🗣️ Persuasion Techniques✍️ Speechwriting🏗️ Argument Structure
How to Win an Argument Summary
How to Win an Argument 89%
Cicero's persuasion system: the lost art of drilling memory, logic, and delivery into instinct.
by Marcus Tullius Cicero 2016
3.66
943 ratings
🏛️ Classical Rhetoric🎤 Public Speaking🗣️ Persuasion Techniques✍️ Speechwriting🏗️ Argument Structure
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
519
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language🧠 Nlp🤝 Rapport Building
The Psychology of Persuasion Summary
The Psychology of Persuasion 89%
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996
3.90
519 ratings
💬 Persuasion Techniques💼 Sales Psychology👀 Body Language🧠 Nlp🤝 Rapport Building
How Propaganda Works
by Jason F. Stanley • 2015
How coded language and elite myths rig democratic debate, and why the educated fall hardest.
3.59
859
🔍 Propaganda Studies🗳️ Political Language💬 Philosophy Of Language⚖️ Epistemic Injustice🧠 Ideology Critique
How Propaganda Works Summary
How Propaganda Works 89%
How coded language and elite myths rig democratic debate, and why the educated fall hardest.
by Jason F. Stanley 2015
3.59
859 ratings
🔍 Propaganda Studies🗳️ Political Language💬 Philosophy Of Language⚖️ Epistemic Injustice🧠 Ideology Critique
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
💬 Persuasion Techniques🕵️ Covert Influence🧠 Subliminal Persuasion🗣️ Neuro-Linguistic Programming🏢 Workplace Politics
Dark Psychology Summary
Dark Psychology 89%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
💬 Persuasion Techniques🕵️ Covert Influence🧠 Subliminal Persuasion🗣️ Neuro-Linguistic Programming🏢 Workplace Politics
The Art of Rhetoric
by Aristotle
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
3.87
7k+
🏛️ Classical Rhetoric📜 Greek Philosophy🎙️ Modes Of Persuasion❤️ Emotional Appeals🧠 Logical Argument
The Art of Rhetoric Summary
The Art of Rhetoric 89%
Persuasion isn't one thing. It's three, and mixing them up loses the audience every time.
by Aristotle
3.87
7k+ ratings
🏛️ Classical Rhetoric📜 Greek Philosophy🎙️ Modes Of Persuasion❤️ Emotional Appeals🧠 Logical Argument
The Secret Life of Pronouns
by James W. Pennebaker • 2011
Your pronouns betray who you are: your status, your emotions, even whether you're lying.
3.67
3k+
🧠 Psycholinguistics📊 Text Analysis🕵️ Deception Detection🗣️ Language And Identity🎭 Personality Psychology
The Secret Life of Pronouns Summary
The Secret Life of Pronouns 89%
Your pronouns betray who you are: your status, your emotions, even whether you're lying.
by James W. Pennebaker 2011
3.67
3k+ ratings
🧠 Psycholinguistics📊 Text Analysis🕵️ Deception Detection🗣️ Language And Identity🎭 Personality Psychology
Say It Well
by Terry Szuplat • 2024
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
4.17
483
🎤 Public Speaking✍️ Speechwriting😨 Overcoming Fear📖 Authentic Storytelling❤️ Emotional Persuasion
Say It Well Summary
Say It Well 89%
A White House speechwriter's method for speaking that moves people: be more yourself, not less.
by Terry Szuplat 2024
4.17
483 ratings
🎤 Public Speaking✍️ Speechwriting😨 Overcoming Fear📖 Authentic Storytelling❤️ Emotional Persuasion
Winning Minds
by Simon Lancaster • 2015
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
4.28
153
🗣️ Leadership Language🎙️ Rhetoric And Persuasion🖼️ Metaphors And Framing📖 Business Storytelling👔 Executive Presence
Winning Minds Summary
Winning Minds 89%
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
by Simon Lancaster 2015
4.28
153 ratings
🗣️ Leadership Language🎙️ Rhetoric And Persuasion🖼️ Metaphors And Framing📖 Business Storytelling👔 Executive Presence
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming👁️ Reading People💰 Sales Psychology
Words That Change Minds Summary
Words That Change Minds 89%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
🏢 Business Communication🎯 Influence And Persuasion🧠 Neurolinguistic Programming👁️ Reading People💰 Sales Psychology
Convence y vencerás
by Antonio Fabregat • 2017
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
3.55
31
🎤 Public Speaking🧠 Persuasion Techniques📖 Business Storytelling👁️ Body Language🏛️ Aristotelian Rhetoric
Convence y vencerás Summary
Convence y vencerás 89%
Public speaking is learnable. A system for structuring talks, reading rooms, and beating nerves.
by Antonio Fabregat 2017
3.55
31 ratings
🎤 Public Speaking🧠 Persuasion Techniques📖 Business Storytelling👁️ Body Language🏛️ Aristotelian Rhetoric
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Yes! Summary
Yes! 89%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
You Are What You Speak
by Robert Lane Greene • 2011
Grammar rules are recent inventions, language decline is a myth, and purism is identity politics.
3.86
682
🗣️ Sociolinguistics🏛️ Language Policy🧹 Language Purism⚖️ Linguistic Prejudice🧠 Language Myths
You Are What You Speak Summary
You Are What You Speak 89%
Grammar rules are recent inventions, language decline is a myth, and purism is identity politics.
by Robert Lane Greene 2011
3.86
682 ratings
🗣️ Sociolinguistics🏛️ Language Policy🧹 Language Purism⚖️ Linguistic Prejudice🧠 Language Myths
The Ancient Art of Thinking For Yourself
by Robin Reames • 2024
Facts crumble when denied. Metaphors run our politics. Ancient rhetoric knew both, and we forgot.
3.93
244
🏛️ Classical Rhetoric📺 Media Criticism📰 Post-Truth⚖️ Political Polarization💬 Metaphor And Language
The Ancient Art of Thinking For Yourself Summary
The Ancient Art of Thinking For Yourself 89%
Facts crumble when denied. Metaphors run our politics. Ancient rhetoric knew both, and we forgot.
by Robin Reames 2024
3.93
244 ratings
🏛️ Classical Rhetoric📺 Media Criticism📰 Post-Truth⚖️ Political Polarization💬 Metaphor And Language
Language in Thought and Action
by S.I. Hayakawa • 1991
Most arguments and prejudices come from one error: treating words as if they were facts.
4.22
1k+
🧠 General Semantics🗺️ Language And Reality🌐 Linguistic Relativity💡 Clear Thinking🔍 Critical Thinking
Language in Thought and Action Summary
Language in Thought and Action 89%
Most arguments and prejudices come from one error: treating words as if they were facts.
by S.I. Hayakawa 1991
4.22
1k+ ratings
🧠 General Semantics🗺️ Language And Reality🌐 Linguistic Relativity💡 Clear Thinking🔍 Critical Thinking
The Language of Trust
by Michael Maslansky • 2010
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
3.85
182
🤝 Trust Building🗣️ Business Persuasion✍️ Plain Language🧐 Skepticism And Credibility🛡️ Audience Advocacy
The Language of Trust Summary
The Language of Trust 89%
Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.
by Michael Maslansky 2010
3.85
182 ratings
🤝 Trust Building🗣️ Business Persuasion✍️ Plain Language🧐 Skepticism And Credibility🛡️ Audience Advocacy
How to Win Every Argument
by Madsen Pirie • 2006
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
3.50
1k+
🧠 Logical Fallacies🤔 Critical Thinking🗣️ Debate Tactics🎯 Persuasion🔍 Cognitive Biases
How to Win Every Argument Summary
How to Win Every Argument 89%
The fallacies that win arguments: how to use them, spot them, and never get tripped again.
by Madsen Pirie 2006
3.50
1k+ ratings
🧠 Logical Fallacies🤔 Critical Thinking🗣️ Debate Tactics🎯 Persuasion🔍 Cognitive Biases
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 89%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Real Influence
by Mark Goulston • 2012
Why listening beats pushing, and how to earn lasting commitment without manipulation.
3.79
442
🔍 Persuasion Psychology💼 Professional Influence👂 Deep Listening🤝 Ethical Influence🏗️ Relationship Building
Real Influence Summary
Real Influence 89%
Why listening beats pushing, and how to earn lasting commitment without manipulation.
by Mark Goulston 2012
3.79
442 ratings
🔍 Persuasion Psychology💼 Professional Influence👂 Deep Listening🤝 Ethical Influence🏗️ Relationship Building
The Art of Always Being Right
by A.C. Grayling • 2012
Thirty-eight dirty tricks that win arguments. Learn to spot them, or learn to use them.
3.44
205
🗣️ Debate Tactics❌ Argument Fallacies🧠 Intellectual Honesty🔄 Motivated Reasoning🛡️ Verbal Self-Defense
The Art of Always Being Right Summary
The Art of Always Being Right 89%
Thirty-eight dirty tricks that win arguments. Learn to spot them, or learn to use them.
by A.C. Grayling 2012
3.44
205 ratings
🗣️ Debate Tactics❌ Argument Fallacies🧠 Intellectual Honesty🔄 Motivated Reasoning🛡️ Verbal Self-Defense
Communication Skills Training
by Ian Tuhovsky • 2015
The NLP playbook for reading people, building instant rapport, and dismantling mental blocks.
3.87
723
🗣️ Social Skills💼 Business Communication🤝 Rapport Building🎯 Persuasion Techniques🎤 Public Speaking
Communication Skills Training Summary
Communication Skills Training 89%
The NLP playbook for reading people, building instant rapport, and dismantling mental blocks.
by Ian Tuhovsky 2015
3.87
723 ratings
🗣️ Social Skills💼 Business Communication🤝 Rapport Building🎯 Persuasion Techniques🎤 Public Speaking
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Persuasion Psychology Summary
Persuasion Psychology 89%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
🧠 Persuasion Psychology💼 Sales Psychology🤝 Influence Skills📊 Behavioral Economics🔬 Social Psychology
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects💰 Behavioral Economics🤝 Shared Identity
Pre-Suasion Summary
Pre-Suasion 89%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects💰 Behavioral Economics🤝 Shared Identity
On Speaking Well
by Peggy Noonan • 1998
A speechwriter's guide: authenticity and clear thinking beat showmanship every time.
3.89
642
🎤 Public Speaking✍️ Speechwriting💬 Authentic Speaking📝 Plain Language👥 Audience Engagement
On Speaking Well Summary
On Speaking Well 89%
A speechwriter's guide: authenticity and clear thinking beat showmanship every time.
by Peggy Noonan 1998
3.89
642 ratings
🎤 Public Speaking✍️ Speechwriting💬 Authentic Speaking📝 Plain Language👥 Audience Engagement
Pitch Anything
by Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
12k+
🎯 Sales Pitches💼 Business Persuasion🗣️ High-Stakes Communication👑 Status Dynamics🤝 Deal Negotiations
Pitch Anything Summary
Pitch Anything 89%
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
by Oren Klaff 2011
4.05
12k+ ratings
🎯 Sales Pitches💼 Business Persuasion🗣️ High-Stakes Communication👑 Status Dynamics🤝 Deal Negotiations
Resonate
by Nancy Duarte • 2010
Make your audience the hero of a mythic journey, and a talk becomes a movement.
4.11
6k+
🎤 Public Speaking🎨 Visual Storytelling📈 Storytelling In Business🗺️ Hero's Journey🏛️ Classical Rhetoric
Resonate Summary
Resonate 89%
Make your audience the hero of a mythic journey, and a talk becomes a movement.
by Nancy Duarte 2010
4.11
6k+ ratings
🎤 Public Speaking🎨 Visual Storytelling📈 Storytelling In Business🗺️ Hero's Journey🏛️ Classical Rhetoric
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Maximum Influence Summary
Maximum Influence 89%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
🧠 Persuasion Psychology🔄 Cognitive Biases💰 Behavioral Economics💗 Emotional Intelligence🗣️ Verbal Persuasion
Verbal Judo
by George J. Thompson • 1993
Street tested persuasion: how to deflect insults, calm hostility, and gain cooperation from anyone.
3.84
7k+
🗣️ Interpersonal Communication🧊 Conflict De-Escalation🎯 Persuasion Techniques💬 Difficult Conversations👂 Active Listening
Verbal Judo Summary
Verbal Judo 89%
Street tested persuasion: how to deflect insults, calm hostility, and gain cooperation from anyone.
by George J. Thompson 1993
3.84
7k+ ratings
🗣️ Interpersonal Communication🧊 Conflict De-Escalation🎯 Persuasion Techniques💬 Difficult Conversations👂 Active Listening
The All New Don't Think of an Elephant!
by George Lakoff • 2004
Argue in your opponent's words and you've already lost. How frames, not facts, control politics.
3.97
7k+
📣 Political Messaging🧠 Cognitive Linguistics🖼️ Frame Analysis💡 Conceptual Metaphor⚖️ Moral Foundations
The All New Don't Think of an Elephant! Summary
The All New Don't Think of an Elephant! 89%
Argue in your opponent's words and you've already lost. How frames, not facts, control politics.
by George Lakoff 2004
3.97
7k+ ratings
📣 Political Messaging🧠 Cognitive Linguistics🖼️ Frame Analysis💡 Conceptual Metaphor⚖️ Moral Foundations
Words Like Loaded Pistols
by Sam Leith • 2011
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
3.75
2k+
🏛️ Classical Rhetoric🔧 Rhetorical Devices🎤 Speechwriting🗣️ Argumentation📢 Public Speaking
Words Like Loaded Pistols Summary
Words Like Loaded Pistols 89%
Rhetoric built and toppled civilizations, and its ancient rules still run every ad you see.
by Sam Leith 2011
3.75
2k+ ratings
🏛️ Classical Rhetoric🔧 Rhetorical Devices🎤 Speechwriting🗣️ Argumentation📢 Public Speaking
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 89%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Farnsworth's Classical English Rhetoric
by Ward Farnsworth • 2010
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
4.16
488
🧰 Rhetorical Devices🏛️ Classical Rhetoric✍️ Sentence Craft🔍 Close Reading🖋️ Prose Style
Farnsworth's Classical English Rhetoric Summary
Farnsworth's Classical English Rhetoric 89%
Why great prose works: the ancient rhetorical devices that power it, catalogued and made visible.
by Ward Farnsworth 2010
4.16
488 ratings
🧰 Rhetorical Devices🏛️ Classical Rhetoric✍️ Sentence Craft🔍 Close Reading🖋️ Prose Style
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