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Culture Jam
by Kalle Lasn • 1999
The inside of your head is a billboard. Here is the spray paint.
3.63
2k+
Culture Jam Summary
Culture Jam 92%
The inside of your head is a billboard. Here is the spray paint.
by Kalle Lasn 1999
3.63
2k+ ratings
Rebel Sell
by Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2k+
Rebel Sell Summary
Rebel Sell 91%
The counterculture's war on consumerism is the consumer economy's greatest weapon.
by Joseph Heath 2004
3.84
2k+ ratings
Social Media Is Bullshit
by B.J. Mendelson • 2012
Viral success is mostly fake. The boring alternative costs less and actually works.
3.40
350
Social Media Is Bullshit Summary
Social Media Is Bullshit 91%
Viral success is mostly fake. The boring alternative costs less and actually works.
by B.J. Mendelson 2012
3.40
350 ratings
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
Frenemies Summary
Frenemies 90%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
Subprime Attention Crisis
by Tim Hwang • 2020
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
3.61
1k+
Subprime Attention Crisis Summary
Subprime Attention Crisis 90%
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
by Tim Hwang 2020
3.61
1k+ ratings
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
Captains Of Consciousness Summary
Captains Of Consciousness 90%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
The Image
by Daniel J. Boorstin • 1961
Most news is manufactured. We know it. And we still prefer the show over the real.
4.07
1k+
The Image Summary
The Image 90%
Most news is manufactured. We know it. And we still prefer the show over the real.
by Daniel J. Boorstin 1961
4.07
1k+ ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 90%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Trust Me, I'm Lying
by Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12k+
Trust Me, I'm Lying Summary
Trust Me, I'm Lying 90%
Blogs run on lies. A former insider shows who supplies them and why truth loses.
by Ryan Holiday 2012
3.85
12k+ ratings
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
The Anatomy of Humbug Summary
The Anatomy of Humbug 90%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
The End of Reality
by Jonathan Taplin • 2023
Four billionaires want $20 trillion for Mars, the metaverse, crypto, immortality. Who pays?
3.92
540
The End of Reality Summary
The End of Reality 89%
Four billionaires want $20 trillion for Mars, the metaverse, crypto, immortality. Who pays?
by Jonathan Taplin 2023
3.92
540 ratings
Get Rich or Lie Trying
by Symeon Brown • 2022
The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.
3.85
922
Get Rich or Lie Trying Summary
Get Rich or Lie Trying 89%
The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.
by Symeon Brown 2022
3.85
922 ratings
Predatory Thinking
by Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
2k+
Predatory Thinking Summary
Predatory Thinking 89%
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
by Dave Trott 2013
4.24
2k+ ratings
The Attention Merchants
by Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
5k+
The Attention Merchants Summary
The Attention Merchants 89%
Your attention has been for sale since 1833. The hidden industry that trades in it.
by Tim Wu 2016
4.07
5k+ ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 89%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
No Logo
by Naomi Klein • 2000
Products became logos, logos became lifestyles, and public life became a mall.
3.89
33k+
No Logo Summary
No Logo 89%
Products became logos, logos became lifestyles, and public life became a mall.
by Naomi Klein 2000
3.89
33k+ ratings
Manufacturing Consent
by Edward S. Herman • 1988
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
4.23
25k+
Manufacturing Consent Summary
Manufacturing Consent 89%
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
by Edward S. Herman 1988
4.23
25k+ ratings
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
Brandwashed Summary
Brandwashed 89%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
Consider the Lobster and Other Essays
by David Foster Wallace • 2005
Mainstream acceptance forced adult film into a paradox: to keep its edge, it grew more extreme.
4.18
55k+
Consider the Lobster and Other Essays Summary
Consider the Lobster and Other Essays 89%
Mainstream acceptance forced adult film into a paradox: to keep its edge, it grew more extreme.
by David Foster Wallace 2005
4.18
55k+ ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 89%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 89%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 89%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 89%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 89%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Brand Failures
by Matt Haig • 2003
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
3.58
595
Brand Failures Summary
Brand Failures 89%
From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.
by Matt Haig 2003
3.58
595 ratings
Antisocial Media
by Siva Vaidhyanathan • 2018
Facebook promised connection; it delivered surveillance, outrage, and a gift to authoritarians.
3.86
590
Antisocial Media Summary
Antisocial Media 89%
Facebook promised connection; it delivered surveillance, outrage, and a gift to authoritarians.
by Siva Vaidhyanathan 2018
3.86
590 ratings
Intention Economy
by Doc Searls • 2012
The market flipped: when customers bring the data and set the terms, everybody wins.
3.71
177
Intention Economy Summary
Intention Economy 89%
The market flipped: when customers bring the data and set the terms, everybody wins.
by Doc Searls 2012
3.71
177 ratings
Disruptive Marketing
by Geoffrey Colon • 2016
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
3.49
110
Disruptive Marketing Summary
Disruptive Marketing 89%
The old playbook is dead. What growth hackers and data punks know about navigating the new normal.
by Geoffrey Colon 2016
3.49
110 ratings
Liquid Life
by Zygmunt Bauman • 2005
Why work, love, and identity became disposable, and why standing still now means sinking.
3.90
2k+
Liquid Life Summary
Liquid Life 89%
Why work, love, and identity became disposable, and why standing still now means sinking.
by Zygmunt Bauman 2005
3.90
2k+ ratings
A History of India, Vol. 1
by Romila Thapar • 1990
How a 1999 sci-fi film exposed the simulation we were already living in.
3.63
2k+
A History of India, Vol. 1 Summary
A History of India, Vol. 1 89%
How a 1999 sci-fi film exposed the simulation we were already living in.
by Romila Thapar 1990
3.63
2k+ ratings
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
33 Million People in the Room Summary
33 Million People in the Room 89%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 89%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 89%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
How to Reform Capitalism
by The School of Life • 2019
The problem with business isn't greed. It's a failure to imagine what we actually want.
3.17
279
How to Reform Capitalism Summary
How to Reform Capitalism 89%
The problem with business isn't greed. It's a failure to imagine what we actually want.
by The School of Life 2019
3.17
279 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 89%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
One Million Followers Summary
One Million Followers 89%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
Filterworld
by Kyle Chayka • 2024
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
3.62
5k+
Filterworld Summary
Filterworld 89%
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
by Kyle Chayka 2024
3.62
5k+ ratings
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
The New Positioning Summary
The New Positioning 89%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
The People's Business
by Lee Drutman • 2004
Corporations are not people, yet they won human rights and bought the democracy that created them.
4.33
12
The People's Business Summary
The People's Business 89%
Corporations are not people, yet they won human rights and bought the democracy that created them.
by Lee Drutman 2004
4.33
12 ratings
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 89%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
Propaganda Blitz
by David Edwards • 2018
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
4.28
184
Propaganda Blitz Summary
Propaganda Blitz 89%
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
by David Edwards 2018
4.28
184 ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 89%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 89%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
Cheaponomics
by Michael S. Carolan • 2014
Every low price hides a bill you are already paying, just not at the register.
3.65
20
Cheaponomics Summary
Cheaponomics 89%
Every low price hides a bill you are already paying, just not at the register.
by Michael S. Carolan 2014
3.65
20 ratings
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
Killer Facebook Ads Summary
Killer Facebook Ads 89%
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
Ogilvy on Advertising
by David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
Ogilvy on Advertising Summary
Ogilvy on Advertising 89%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1983
4.15
12k+ ratings
Marketing 5.0
by Philip Kotler • 2021
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
4.00
1k+
Marketing 5.0 Summary
Marketing 5.0 89%
Marketing used to target one generation. Now it's five, and the playbook marries AI with empathy.
by Philip Kotler 2021
4.00
1k+ ratings
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
Hegarty on Advertising Summary
Hegarty on Advertising 89%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
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