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SoBrief
Searching...
Will It Fly?
by Pat Flynn • 2016
The validation roadmap: how to test whether your business idea has buyers before you build anything.
3.91
3k+
Will It Fly? Summary
Will It Fly? 89%
The validation roadmap: how to test whether your business idea has buyers before you build anything.
by Pat Flynn 2016
3.91
3k+ ratings
Talking to Humans
by Giff Constable • 2014
A concise guide to customer interviews that separate real demand from polite lies.
4.06
2k+
Talking to Humans Summary
Talking to Humans 89%
A concise guide to customer interviews that separate real demand from polite lies.
by Giff Constable 2014
4.06
2k+ ratings
Lean Customer Development
by Cindy Alvarez • 2014
Save five hours of wasted development for every hour you spend talking to customers.
4.18
1k+
Lean Customer Development Summary
Lean Customer Development 88%
Save five hours of wasted development for every hour you spend talking to customers.
by Cindy Alvarez 2014
4.18
1k+ ratings
The Right It
by Alberto Savoia • 2019
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
4.30
850
The Right It Summary
The Right It 88%
Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.
by Alberto Savoia 2019
4.30
850 ratings
Debugging
by David J. Agans • 2002
Learn to debug like a detective: reproduce the crime, divide the scene, and never guess.
4.26
509
Debugging Summary
Debugging 88%
Learn to debug like a detective: reproduce the crime, divide the scene, and never guess.
by David J. Agans 2002
4.26
509 ratings
Deploy Empathy
by Michele Hansen • 2021
The questions that make customers reveal the problems they'll actually pay to solve.
4.37
131
Deploy Empathy Summary
Deploy Empathy 88%
The questions that make customers reveal the problems they'll actually pay to solve.
by Michele Hansen 2021
4.37
131 ratings
The Mom Test
by Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
14k+
The Mom Test Summary
The Mom Test 88%
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
by Rob Fitzpatrick 2013
4.37
14k+ ratings
Start Small, Stay Small
by Rob Walling • 2010
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
3.95
2k+
Start Small, Stay Small Summary
Start Small, Stay Small 88%
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
by Rob Walling 2010
3.95
2k+ ratings
Problem Solving 101
by Ken Watanabe • 2007
A simple, repeatable method to solve problems at work and in life, no genius required.
4.14
4k+
Problem Solving 101 Summary
Problem Solving 101 88%
A simple, repeatable method to solve problems at work and in life, no genius required.
by Ken Watanabe 2007
4.14
4k+ ratings
The 7 Day Startup
by Dan Norris • 2014
Forget business plans. Launch in seven days, and let paying customers teach you what to build.
4.00
2k+
The 7 Day Startup Summary
The 7 Day Startup 88%
Forget business plans. Launch in seven days, and let paying customers teach you what to build.
by Dan Norris 2014
4.00
2k+ ratings
Lean Analytics
by Alistair Croll • 2013
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
4.11
8k+
Lean Analytics Summary
Lean Analytics 88%
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
by Alistair Croll 2013
4.11
8k+ ratings
Sprint
by Jake Knapp • 2016
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
4.18
24k+
Sprint Summary
Sprint 87%
The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.
by Jake Knapp 2016
4.18
24k+ ratings
Testing Business Ideas
by David J. Bland • 2019
A field-tested library of experiments to test any business idea, fast and without wasting a fortune.
4.25
1k+
Testing Business Ideas Summary
Testing Business Ideas 87%
A field-tested library of experiments to test any business idea, fast and without wasting a fortune.
by David J. Bland 2019
4.25
1k+ ratings
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
What's Your Problem? Summary
What's Your Problem? 87%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
Lean B2B
by Étienne Garbugli • 2014
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
4.17
244
Lean B2B Summary
Lean B2B 87%
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
by Étienne Garbugli 2014
4.17
244 ratings
UX for Lean Startups
by Laura Klein • 2013
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
4.10
2k+
UX for Lean Startups Summary
UX for Lean Startups 87%
Prove anyone wants your product before you build it: lightweight UX methods for lean startups.
by Laura Klein 2013
4.10
2k+ ratings
Choose
by Ryan Levesque • 2019
Market selection kills more businesses than bad products. The data-driven way to pick right.
3.97
343
Choose Summary
Choose 87%
Market selection kills more businesses than bad products. The data-driven way to pick right.
by Ryan Levesque 2019
3.97
343 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 87%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
Value Proposition Design
by Alexander Osterwalder • 2013
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
4.21
7k+
Value Proposition Design Summary
Value Proposition Design 87%
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
by Alexander Osterwalder 2013
4.21
7k+ ratings
Lean Inception
by Paulo Caroli • 2018
The workshop recipe that aligns a team and defines the right MVP, no code needed.
4.07
446
Lean Inception Summary
Lean Inception 87%
The workshop recipe that aligns a team and defines the right MVP, no code needed.
by Paulo Caroli 2018
4.07
446 ratings
Running Lean
by Ash Maurya • 2012
A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.
4.10
21k+
Running Lean Summary
Running Lean 87%
A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.
by Ash Maurya 2012
4.10
21k+ ratings
The Creative Thinking Handbook
by Chris Griffiths • 2022
Your brain has three blind spots that kill creativity. A four-step system for working around them.
3.79
163
The Creative Thinking Handbook Summary
The Creative Thinking Handbook 87%
Your brain has three blind spots that kill creativity. A four-step system for working around them.
by Chris Griffiths 2022
3.79
163 ratings
Disciplined Entrepreneurship
by Bill Aulet • 2013
Replace startup guesswork with a repeatable system for finding customers and proving they will pay.
4.27
2k+
Disciplined Entrepreneurship Summary
Disciplined Entrepreneurship 87%
Replace startup guesswork with a repeatable system for finding customers and proving they will pay.
by Bill Aulet 2013
4.27
2k+ ratings
Validating Product Ideas
by Tomer Sharon • 2016
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
4.10
289
Validating Product Ideas Summary
Validating Product Ideas 87%
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
by Tomer Sharon 2016
4.10
289 ratings
48-Hour Start-up
by Fraser Doherty • 2017
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
3.84
530
48-Hour Start-up Summary
48-Hour Start-up 87%
Monday morning, you could own a business: the two-day sprint that forces an idea into the market.
by Fraser Doherty 2017
3.84
530 ratings
CAD Monkeys, Dinosaur Babies, and T-Shaped People
by Warren Berger • 2009
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
4.06
469
CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary
CAD Monkeys, Dinosaur Babies, and T-Shaped People 87%
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
by Warren Berger 2009
4.06
469 ratings
Continuous Discovery Habits
by Teresa Torres • 2021
Weekly customer interviews mapped to opportunities: the system that ships value, not features.
4.44
5k+
Continuous Discovery Habits Summary
Continuous Discovery Habits 87%
Weekly customer interviews mapped to opportunities: the system that ships value, not features.
by Teresa Torres 2021
4.44
5k+ ratings
Impact Mapping
by Gojko Adzic • 2012
Software ships, but results don't. Tie every feature to a business goal with visual planning.
4.06
1k+
Impact Mapping Summary
Impact Mapping 87%
Software ships, but results don't. Tie every feature to a business goal with visual planning.
by Gojko Adzic 2012
4.06
1k+ ratings
The Startup Owner's Manual Strategy Guide
by Steve Blank • 2012
The original playbook for founders: stop guessing, start testing, find a business model that scales.
4.28
109
The Startup Owner's Manual Strategy Guide Summary
The Startup Owner's Manual Strategy Guide 87%
The original playbook for founders: stop guessing, start testing, find a business model that scales.
by Steve Blank 2012
4.28
109 ratings
Startup Weekend
by Marc Nager • 2011
An idea, a weekend, and the right strangers: how 54 hours launches a startup.
3.58
272
Startup Weekend Summary
Startup Weekend 87%
An idea, a weekend, and the right strangers: how 54 hours launches a startup.
by Marc Nager 2011
3.58
272 ratings
Lean Vs. Agile Vs. Design Thinking
by Jeff Gothelf • 2017
Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.
3.74
704
Lean Vs. Agile Vs. Design Thinking Summary
Lean Vs. Agile Vs. Design Thinking 87%
Agile for engineers, Lean for product, Design Thinking for design. The power is where they meet.
by Jeff Gothelf 2017
3.74
704 ratings
Software Requirements
by Karl Wiegers • 1999
Nearly half of all software defects trace back to bad requirements. The fix starts here.
4.14
859
Software Requirements Summary
Software Requirements 87%
Nearly half of all software defects trace back to bad requirements. The fix starts here.
by Karl Wiegers 1999
4.14
859 ratings
The Lean Startup
by Eric Ries • 2011
The method that discovers what customers will pay for before you build the product.
4.11
366k+
The Lean Startup Summary
The Lean Startup 87%
The method that discovers what customers will pay for before you build the product.
by Eric Ries 2011
4.11
366k+ ratings
User Story Mapping
by Jeff Patton • 2012
A $125M crash taught us written specs fail. This visual technique catches the misunderstanding.
4.19
4k+
User Story Mapping Summary
User Story Mapping 87%
A $125M crash taught us written specs fail. This visual technique catches the misunderstanding.
by Jeff Patton 2012
4.19
4k+ ratings
Cracked It! How to solve big problems and sell solutions like top strategy consultants
by Bernard Garrette • 2018
Four stages top consultants use to crack any problem, and the final one most people skip.
4.23
533
Cracked It! How to solve big problems and sell solutions like top strategy consultants Summary
Cracked It! How to solve big problems and sell solutions like top strategy consultants 87%
Four stages top consultants use to crack any problem, and the final one most people skip.
by Bernard Garrette 2018
4.23
533 ratings
Innovation by Design
by Thomas Lockwood • 2017
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
3.59
116
Innovation by Design Summary
Innovation by Design 87%
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
by Thomas Lockwood 2017
3.59
116 ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 87%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
Strategize
by Roman Pichler • 2016
Product roadmaps stuffed with features are fiction. How to build ones that actually steer.
4.01
990
Strategize Summary
Strategize 87%
Product roadmaps stuffed with features are fiction. How to build ones that actually steer.
by Roman Pichler 2016
4.01
990 ratings
Creativity Rules
by Tina Seelig • 2017
Most ideas die between imagination and launch. A four-part cycle fixes that.
3.64
421
Creativity Rules Summary
Creativity Rules 87%
Most ideas die between imagination and launch. A four-part cycle fixes that.
by Tina Seelig 2017
3.64
421 ratings
Click
by Jake Knapp • 2025
Find what customers actually want in five days, with five people, before you build anything.
4.10
372
Click Summary
Click 86%
Find what customers actually want in five days, with five people, before you build anything.
by Jake Knapp 2025
4.10
372 ratings
Why Startups Fail
by Tom Eisenmann • 2021
Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.
4.13
497
Why Startups Fail Summary
Why Startups Fail 86%
Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.
by Tom Eisenmann 2021
4.13
497 ratings
Outcomes Over Output
by Josh Seiden • 2019
Stop asking what to build and start asking what your customers should do differently.
4.33
2k+
Outcomes Over Output Summary
Outcomes Over Output 86%
Stop asking what to build and start asking what your customers should do differently.
by Josh Seiden 2019
4.33
2k+ ratings
Evidence-Guided
by Itamar Gilad • 2023
Why most product teams ship the wrong features, and the framework that stops them.
4.46
178
Evidence-Guided Summary
Evidence-Guided 86%
Why most product teams ship the wrong features, and the framework that stops them.
by Itamar Gilad 2023
4.46
178 ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 86%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
Creative Confidence
by Tom Kelley • 2013
Creativity is a muscle anyone can build: start with empathy, prototype fast, and learn from failure.
3.97
14k+
Creative Confidence Summary
Creative Confidence 86%
Creativity is a muscle anyone can build: start with empathy, prototype fast, and learn from failure.
by Tom Kelley 2013
3.97
14k+ ratings
TRIZ For Dummies
by Lilly Haines-Gadd • 2016
Turn impossible trade-offs into breakthroughs. A patent-proven method for systematic innovation.
4.07
54
TRIZ For Dummies Summary
TRIZ For Dummies 86%
Turn impossible trade-offs into breakthroughs. A patent-proven method for systematic innovation.
by Lilly Haines-Gadd 2016
4.07
54 ratings
How to F*ck Up Your Startup
by Kim Hvidkjaer • 2022
Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.
4.58
447
How to F*ck Up Your Startup Summary
How to F*ck Up Your Startup 86%
Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.
by Kim Hvidkjaer 2022
4.58
447 ratings
Beginner's Pluck
by Liz Forkin Bohannon • 2019
Passion isn't waiting to be found: it is assembled through small, imperfect acts.
4.37
1k+
Beginner's Pluck Summary
Beginner's Pluck 86%
Passion isn't waiting to be found: it is assembled through small, imperfect acts.
by Liz Forkin Bohannon 2019
4.37
1k+ ratings
The Innovation Mindset
by Lorraine Hudson Marchand • 2022
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
4.18
28
The Innovation Mindset Summary
The Innovation Mindset 86%
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
by Lorraine Hudson Marchand 2022
4.18
28 ratings
Everything I Know
by Paul Jarvis • 2013
Your creative work isn't a startup. Build it small enough to support a life you love.
3.72
802
Everything I Know Summary
Everything I Know 86%
Your creative work isn't a startup. Build it small enough to support a life you love.
by Paul Jarvis 2013
3.72
802 ratings
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