📢 Social Advertising

An examination of how marketing and messaging are deployed not just to sell products but to shift public attitudes and drive behavioral change.

Frenemies

by Ken Auletta • 2018

Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.

3.42

592

📢 Advertising Industry 📉 Media Disruption 💻 Digital Advertising 📊 Data-Driven Marketing ⚖️ Advertising Ethics

Frenemies 88%

Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.

by Ken Auletta 2018

3.42

592 ratings

📢 Advertising Industry 📉 Media Disruption 💻 Digital Advertising 📊 Data-Driven Marketing ⚖️ Advertising Ethics

Killer Facebook Ads

by Marty Weintraub • 2011

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

3.63

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization ✍️ Copywriting 📊 Data-Driven Marketing

Killer Facebook Ads 88%

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

by Marty Weintraub 2011

3.63

65 ratings

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization ✍️ Copywriting 📊 Data-Driven Marketing

Culture Jam

by Kalle Lasn • 1999

The inside of your head is a billboard. Here is the spray paint.

3.63

2k+

🛒 Consumer Culture 🏢 Corporate Power 📺 Media Criticism 📢 Advertising Critique 🎭 Situationist Theory

Culture Jam 88%

The inside of your head is a billboard. Here is the spray paint.

by Kalle Lasn 1999

3.63

2k+ ratings

🛒 Consumer Culture 🏢 Corporate Power 📺 Media Criticism 📢 Advertising Critique 🎭 Situationist Theory

500 Social Media Marketing Tips

by Andrew Macarthy • 2012

Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.

3.67

950

📱 Social Media Strategy 🏪 Small Business Marketing 📝 Content Strategy 🫂 Community Management 📊 Social Media Analytics

500 Social Media Marketing Tips 88%

Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.

by Andrew Macarthy 2012

3.67

950 ratings

📱 Social Media Strategy 🏪 Small Business Marketing 📝 Content Strategy 🫂 Community Management 📊 Social Media Analytics

Ogilvy on Advertising

by David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

12k+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising 88%

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

by David Ogilvy 1985

4.15

12k+ ratings

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest

by Adidas Wilson • 2020

Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.

🧠 Social Media Strategy 📝 Content Marketing 👥 Influencer Marketing 📊 Digital Advertising 📖 Brand Storytelling

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary

Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 88%

Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.

by Adidas Wilson 2020

🧠 Social Media Strategy 📝 Content Marketing 👥 Influencer Marketing 📊 Digital Advertising 📖 Brand Storytelling

Seducing the Subconscious

by Robert Heath • 2012

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

3.98

181

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion 🔍 Cognitive Biases 📊 Behavioral Economics

Seducing the Subconscious 88%

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

by Robert Heath 2012

3.98

181 ratings

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion 🔍 Cognitive Biases 📊 Behavioral Economics

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Optimize 88%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

33 Million People in the Room 88%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

Rebel Sell

by Joseph Heath • 2004

The counterculture's war on consumerism is the consumer economy's greatest weapon.

3.84

2k+

🛒 Consumer Culture 🏆 Status Competition 🔄 Counterculture Critique 🎭 Cultural Capital 🚫 Anti-Consumerism

Rebel Sell 87%

The counterculture's war on consumerism is the consumer economy's greatest weapon.

by Joseph Heath 2004

3.84

2k+ ratings

🛒 Consumer Culture 🏆 Status Competition 🔄 Counterculture Critique 🎭 Cultural Capital 🚫 Anti-Consumerism

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 87%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

Captains Of Consciousness

by Stuart Ewen • 1977

Your desires were not your own. They were manufactured to pacify a restless industrial workforce.

4.10

229

📺 Advertising History 🛍️ Consumer Culture 🕹️ Social Control 🧠 Consumer Psychology 💰 Commodification

Captains Of Consciousness 87%

Your desires were not your own. They were manufactured to pacify a restless industrial workforce.

by Stuart Ewen 1977

4.10

229 ratings

📺 Advertising History 🛍️ Consumer Culture 🕹️ Social Control 🧠 Consumer Psychology 💰 Commodification

Journalism and PR

by John Lloyd • 2014

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

3.78

📢 Public Relations 📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management

Journalism and PR 87%

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

by John Lloyd 2014

3.78

9 ratings

📢 Public Relations 📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 87%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 87%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson • 2010

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

3.00

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Success Secrets of the Social Media Marketing Superstars Summary

Success Secrets of the Social Media Marketing Superstars 87%

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

by Mitch Meyerson 2010

3.00

1 ratings

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

One Million Followers

by Brendan Kane • 2018

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

3.42

2k+

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

One Million Followers 87%

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

by Brendan Kane 2018

3.42

2k+ ratings

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

Ultimate Guide to Facebook Advertising

by Perry Marshall • 2011

Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.

4.04

394

🎯 Facebook Advertising 📱 Digital Advertising 👥 Ad Targeting 🎨 Ad Creative 🖥️ Landing Page Optimization

Ultimate Guide to Facebook Advertising Summary

Ultimate Guide to Facebook Advertising 87%

Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.

by Perry Marshall 2011

4.04

394 ratings

🎯 Facebook Advertising 📱 Digital Advertising 👥 Ad Targeting 🎨 Ad Creative 🖥️ Landing Page Optimization

Get Rich or Lie Trying

by Symeon Brown • 2022

The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.

3.85

922

🤑 Influencer Economy 🏗️ Platform Capitalism 👁️ Attention Economy 👗 Fast Fashion 🎣 Internet Scams

Get Rich or Lie Trying 87%

The influencer dream is built on sweatshops, bot farms, and surgical debt the camera never shows.

by Symeon Brown 2022

3.85

922 ratings

🤑 Influencer Economy 🏗️ Platform Capitalism 👁️ Attention Economy 👗 Fast Fashion 🎣 Internet Scams

The Anatomy of Humbug

by Paul Feldwick • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug 87%

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

by Paul Feldwick 2015

4.21

376 ratings

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

Instagram Power

by Jason Miles • 2013

The step-by-step system for reaching a thousand real Instagram followers and monetizing them.

3.76

372

📸 Instagram Marketing 👁️ Visual Storytelling 📱 Mobile Marketing 🏪 Small Business Branding 📣 Social Media Campaigns

Instagram Power 87%

The step-by-step system for reaching a thousand real Instagram followers and monetizing them.

by Jason Miles 2013

3.76

372 ratings

📸 Instagram Marketing 👁️ Visual Storytelling 📱 Mobile Marketing 🏪 Small Business Branding 📣 Social Media Campaigns

Fast, Cheap and Viral

by Aashish Chopra • 2019

Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.

4.17

271

🔥 Viral Marketing 🥷 Guerrilla Marketing 📝 Content Marketing 📱 Social Media Strategy 👥 Community Marketing

Fast, Cheap and Viral 87%

Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.

by Aashish Chopra 2019

4.17

271 ratings

🔥 Viral Marketing 🥷 Guerrilla Marketing 📝 Content Marketing 📱 Social Media Strategy 👥 Community Marketing

Filmmaking for Change

by Jon Fitzgerald • 2012

Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.

3.27

🎬 Documentary Filmmaking 💰 Film Funding 📦 Film Distribution 🌍 Social Impact Media 📖 Impact Storytelling

Filmmaking for Change 87%

Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.

by Jon Fitzgerald 2012

3.27

22 ratings

🎬 Documentary Filmmaking 💰 Film Funding 📦 Film Distribution 🌍 Social Impact Media 📖 Impact Storytelling

Seducing Strangers

by Josh Weltman • 2015

Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.

3.84

317

🎯 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building 💎 Authentic Marketing

Seducing Strangers 87%

Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.

by Josh Weltman 2015

3.84

317 ratings

🎯 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting 🏗️ Brand Building 💎 Authentic Marketing

The Art of Social Media

by Guy Kawasaki • 2014

How to optimize every profile, post, and reply so your social media earns its own audience.

3.55

3k+

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

The Art of Social Media 87%

How to optimize every profile, post, and reply so your social media earns its own audience.

by Guy Kawasaki 2014

3.55

3k+ ratings

🧑‍💻 Social Media Marketing 🗂️ Content Curation 🔄 Shareable Content 💬 Audience Engagement 🌱 Organic Growth

Nawabs, Nudes, Noodles

by Ambi Parameswaran • 2016

India's last 50 years, told not through politics but through the ads that sold it to itself.

3.92

688

📣 Advertising History 🇮🇳 Modern India 🛍️ Consumer Culture 👫 Gender Representation 📺 Media And Society

Nawabs, Nudes, Noodles 87%

India's last 50 years, told not through politics but through the ads that sold it to itself.

by Ambi Parameswaran 2016

3.92

688 ratings

📣 Advertising History 🇮🇳 Modern India 🛍️ Consumer Culture 👫 Gender Representation 📺 Media And Society

Subprime Attention Crisis

by Tim Hwang • 2020

The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.

3.61

1k+

🌐 Internet Economy 👀 Attention Economy 💥 Market Bubbles ⚠️ Systemic Risk 🕵️ Advertising Fraud

Subprime Attention Crisis 87%

The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.

by Tim Hwang 2020

3.61

1k+ ratings

🌐 Internet Economy 👀 Attention Economy 💥 Market Bubbles ⚠️ Systemic Risk 🕵️ Advertising Fraud

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

The Power of Visual Storytelling Summary

The Power of Visual Storytelling 87%

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

Hegarty on Advertising

by John Hegarty • 2011

An advertising legend on why data never made anyone care, and what actually works instead.

4.07

732

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Hegarty on Advertising 87%

An advertising legend on why data never made anyone care, and what actually works instead.

by John Hegarty 2011

4.07

732 ratings

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Social Media Is Bullshit

by B.J. Mendelson • 2012

Viral success is mostly fake. The boring alternative costs less and actually works.

3.40

350

📱 Social Media Criticism 🕵️ Marketing Skepticism 🎈 Debunking Hype 📰 Traditional PR 🌐 Internet History

Social Media Is Bullshit 87%

Viral success is mostly fake. The boring alternative costs less and actually works.

by B.J. Mendelson 2012

3.40

350 ratings

📱 Social Media Criticism 🕵️ Marketing Skepticism 🎈 Debunking Hype 📰 Traditional PR 🌐 Internet History

Crowdsourcing for Filmmakers

by Richard Botto • 2017

Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.

4.40

🎬 Indie Filmmaking 💰 Crowdfunding Strategy 📣 Audience Building 📱 Social Media Marketing 🎨 Creative Entrepreneurship

Crowdsourcing for Filmmakers 87%

Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.

by Richard Botto 2017

4.40

15 ratings

🎬 Indie Filmmaking 💰 Crowdfunding Strategy 📣 Audience Building 📱 Social Media Marketing 🎨 Creative Entrepreneurship

Antisocial Media

by Siva Vaidhyanathan • 2018

Facebook promised connection; it delivered surveillance, outrage, and a gift to authoritarians.

3.86

590

📱 Social Media Criticism 👀 Attention Economy 🕵️ Surveillance Capitalism 🦠 Disinformation 🫧 Filter Bubbles

Antisocial Media 87%

Facebook promised connection; it delivered surveillance, outrage, and a gift to authoritarians.

by Siva Vaidhyanathan 2018

3.86

590 ratings

📱 Social Media Criticism 👀 Attention Economy 🕵️ Surveillance Capitalism 🦠 Disinformation 🫧 Filter Bubbles

The Real Mad Men

by Andrew Cracknell • 2011

Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.

3.56

302

📰 Advertising History 🎨 Creative Industries 📋 Advertising Cases 💬 Soft Sell Advertising 💼 Advertising Professionals

The Real Mad Men 87%

Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.

by Andrew Cracknell 2011

3.56

302 ratings

📰 Advertising History 🎨 Creative Industries 📋 Advertising Cases 💬 Soft Sell Advertising 💼 Advertising Professionals

101 Facebook Marketing Tips and Strategies for Small Businesses

by Lasse Rouhiainen • 2016

Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline

3.63

🖥️ Digital Marketing 📱 Social Media Strategy 📘 Facebook Marketing 📷 Instagram Marketing 🎬 Video Marketing

101 Facebook Marketing Tips and Strategies for Small Businesses Summary

101 Facebook Marketing Tips and Strategies for Small Businesses 87%

Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline

by Lasse Rouhiainen 2016

3.63

27 ratings

🖥️ Digital Marketing 📱 Social Media Strategy 📘 Facebook Marketing 📷 Instagram Marketing 🎬 Video Marketing

Day Trading Attention

by Gary Vaynerchuk • 2024

Forget followers. Create content algorithms reward, then put money only behind what already works.

4.18

1k+

📱 Social Media Marketing 👀 Attention Economy ✍️ Content Creation 🚀 Viral Content 📖 Brand Storytelling

Day Trading Attention 87%

Forget followers. Create content algorithms reward, then put money only behind what already works.

by Gary Vaynerchuk 2024

4.18

1k+ ratings

📱 Social Media Marketing 👀 Attention Economy ✍️ Content Creation 🚀 Viral Content 📖 Brand Storytelling

Manufacturing Consent

by Mark Achbar • 1994

No conspiracy, no censorship: why the news in a free society still serves the powerful.

4.41

699

📖 Critical Media Studies 📊 Political Economy 🔍 Propaganda Studies 🏢 Corporate Media 📡 Political Communication

Manufacturing Consent 87%

No conspiracy, no censorship: why the news in a free society still serves the powerful.

by Mark Achbar 1994

4.41

699 ratings

📖 Critical Media Studies 📊 Political Economy 🔍 Propaganda Studies 🏢 Corporate Media 📡 Political Communication

Instagram Secrets

by Jeremy McGilvrey • 2017

Instagram for business: the playbook for turning followers into customers, from content to sale.

3.75

440

📱 Instagram Marketing 🤝 Influencer Marketing 🛒 Sales Funnel Design 🚀 Growth Hacking 💌 Direct Response Marketing

Instagram Secrets 87%

Instagram for business: the playbook for turning followers into customers, from content to sale.

by Jeremy McGilvrey 2017

3.75

440 ratings

📱 Instagram Marketing 🤝 Influencer Marketing 🛒 Sales Funnel Design 🚀 Growth Hacking 💌 Direct Response Marketing

Social Media Marketing

by Emi E Moriuchi • 2016

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

4.5

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content 🤝 Consumer Trust 🗣️ Word-Of-Mouth Marketing

Social Media Marketing 87%

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

by Emi E Moriuchi 2016

4.5

2 ratings

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content 🤝 Consumer Trust 🗣️ Word-Of-Mouth Marketing

The Kickstarter Handbook

by Don Steinberg • 2012

Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.

3.74

133

🎯 Crowdfunding 💡 Creative Entrepreneurship 👥 Audience Building 📢 Media Outreach 🎬 Video Marketing

The Kickstarter Handbook 87%

Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.

by Don Steinberg 2012

3.74

133 ratings

🎯 Crowdfunding 💡 Creative Entrepreneurship 👥 Audience Building 📢 Media Outreach 🎬 Video Marketing

The Content Code

by Mark W. Schaefer • 2015

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

3.83

339

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing 🤝 Influencer Outreach 🏗️ Brand Building

The Content Code 87%

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

by Mark W. Schaefer 2015

3.83

339 ratings

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing 🤝 Influencer Outreach 🏗️ Brand Building

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 87%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 87%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

YouTube Channels for Dummies

by Rob Ciampa • 2014

From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.

3.71

135

🎥 Video Marketing 📺 Youtube Channels 📈 Audience Growth 📋 Content Strategy 💰 Monetization

YouTube Channels for Dummies 87%

From setup to monetization: the full-stack blueprint for a YouTube channel viewers actually find.

by Rob Ciampa 2014

3.71

135 ratings

🎥 Video Marketing 📺 Youtube Channels 📈 Audience Growth 📋 Content Strategy 💰 Monetization

Social Media Marketing when you have NO CLUE!

by Gundi Gabrielle • 2017

Starting from zero? A jargon-free guide to building your brand on the five major social platforms.

3.88

126

📱 Social Media Marketing 🧱 Brand Building 📝 Content Strategy 🎨 Visual Marketing 🎥 Video Marketing

Social Media Marketing when you have NO CLUE! Summary

Social Media Marketing when you have NO CLUE! 87%

Starting from zero? A jargon-free guide to building your brand on the five major social platforms.

by Gundi Gabrielle 2017

3.88

126 ratings

📱 Social Media Marketing 🧱 Brand Building 📝 Content Strategy 🎨 Visual Marketing 🎥 Video Marketing

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands 87%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Marketing to Gen Z 87%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

The Attention Merchants

by Tim Wu • 2016

Your attention has been for sale since 1833. The hidden industry that trades in it.

4.07

5k+

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism 📱 Digital Addiction 📢 Propaganda Studies

The Attention Merchants 87%

Your attention has been for sale since 1833. The hidden industry that trades in it.

by Tim Wu 2016

4.07

5k+ ratings

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism 📱 Digital Addiction 📢 Propaganda Studies

The One Hour Content Plan

by Meera Kothand • 2017

End the idea scramble: three frameworks that plan a year of blog content in one hour.

4.05

2k+

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

The One Hour Content Plan 87%

End the idea scramble: three frameworks that plan a year of blog content in one hour.

by Meera Kothand 2017

4.05

2k+ ratings

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9k+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Jab, Jab, Jab, Right Hook 87%

Three value posts for every ask: the platform-by-platform craft of social media.

by Gary Vaynerchuk 2013

3.95

9k+ ratings

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Pandeymonium

by Piyush Pandey • 2015

India's most famous ads were born on train seats and cricket fields, not in focus groups.

3.82

1k+

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business 🌏 Multicultural Marketing 🤝 Client Relationships

Pandeymonium 87%

India's most famous ads were born on train seats and cricket fields, not in focus groups.

by Piyush Pandey 2015

3.82

1k+ ratings

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business 🌏 Multicultural Marketing 🤝 Client Relationships

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