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SoBrief
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The Rules of Contagion
by Adam Kucharski • 2020
Why tweets go viral and banks collapse: the hidden math that governs what spreads.
3.86
2k+
The Rules of Contagion Summary
The Rules of Contagion 92%
Why tweets go viral and banks collapse: the hidden math that governs what spreads.
by Adam Kucharski 2020
3.86
2k+ ratings
How Ideas Spread
by Jonah Berger • 2014
We share things to signal who we are. That single insight unlocks why ideas spread.
3.70
378
How Ideas Spread Summary
How Ideas Spread 91%
We share things to signal who we are. That single insight unlocks why ideas spread.
by Jonah Berger 2014
3.70
378 ratings
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
Bottlenecks Summary
Bottlenecks 91%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
Virus of the Mind
by Richard Brodie • 1995
Your beliefs spread the way colds do. They evolved to be catchy, not true.
3.69
2k+
Virus of the Mind Summary
Virus of the Mind 90%
Your beliefs spread the way colds do. They evolved to be catchy, not true.
by Richard Brodie 1995
3.69
2k+ ratings
Connected
by Nicholas A. Christakis • 2008
Your weight, your vote, your happiness: all shaped by strangers three handshakes away.
3.74
4k+
Connected Summary
Connected 90%
Your weight, your vote, your happiness: all shaped by strangers three handshakes away.
by Nicholas A. Christakis 2008
3.74
4k+ ratings
Contagious
by Jonah Berger • 2013
The science of why people share: research-backed levers for making your ideas spread.
3.98
33k+
Contagious Summary
Contagious 90%
The science of why people share: research-backed levers for making your ideas spread.
by Jonah Berger 2013
3.98
33k+ ratings
Revenge of the Tipping Point
by Malcolm Gladwell • 2024
Why the opioid crisis, a TV miniseries, and a pandemic all follow the same hidden rules.
4.02
64k+
Revenge of the Tipping Point Summary
Revenge of the Tipping Point 90%
Why the opioid crisis, a TV miniseries, and a pandemic all follow the same hidden rules.
by Malcolm Gladwell 2024
4.02
64k+ ratings
No More Normal
by Alastair Santhouse • 2025
Four times more mental disorders than 70 years ago. A psychiatrist asks: have we lost normal?
4.04
91
No More Normal Summary
No More Normal 90%
Four times more mental disorders than 70 years ago. A psychiatrist asks: have we lost normal?
by Alastair Santhouse 2025
4.04
91 ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 90%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
Hit Makers
by Derek Thompson • 2017
The psychology that turns a song, a show, or an idea into a global sensation.
3.90
7k+
Hit Makers Summary
Hit Makers 90%
The psychology that turns a song, a show, or an idea into a global sensation.
by Derek Thompson 2017
3.90
7k+ ratings
This Is Your Brain on Parasites
by Kathleen McAuliffe • 2016
A parasite makes rats run toward cats. It may shape your personality, politics, and disgust.
3.98
3k+
This Is Your Brain on Parasites Summary
This Is Your Brain on Parasites 90%
A parasite makes rats run toward cats. It may shape your personality, politics, and disgust.
by Kathleen McAuliffe 2016
3.98
3k+ ratings
The Walking Dead Psychology
by Travis Langley • 2015
What real minds do when the world dies: the psychology hidden inside The Walking Dead.
3.91
390
The Walking Dead Psychology Summary
The Walking Dead Psychology 90%
What real minds do when the world dies: the psychology hidden inside The Walking Dead.
by Travis Langley 2015
3.91
390 ratings
The Tipping Point
by Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
859k+
The Tipping Point Summary
The Tipping Point 90%
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
by Malcolm Gladwell 2000
4.01
859k+ ratings
The Hot Zone
by Richard Preston • 1994
Ebola turns organs to liquid, kills nine in ten. In 1989, it surfaced in suburban Virginia.
4.16
122k+
The Hot Zone Summary
The Hot Zone 90%
Ebola turns organs to liquid, kills nine in ten. In 1989, it surfaced in suburban Virginia.
by Richard Preston 1994
4.16
122k+ ratings
A State of Fear
by Laura Dodsworth • 2021
The UK government orchestrated fear to secure pandemic compliance. How it worked, and what it broke.
4.31
793
A State of Fear Summary
A State of Fear 90%
The UK government orchestrated fear to secure pandemic compliance. How it worked, and what it broke.
by Laura Dodsworth 2021
4.31
793 ratings
Unleashing the Idea Virus
by Seth Godin • 2000
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
3.93
6k+
Unleashing the Idea Virus Summary
Unleashing the Idea Virus 90%
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
by Seth Godin 2000
3.93
6k+ ratings
The Social Atom
by Mark Buchanan • 2007
Segregation, fads, and wealth gaps are not about human nature. They are physics.
3.71
587
The Social Atom Summary
The Social Atom 89%
Segregation, fads, and wealth gaps are not about human nature. They are physics.
by Mark Buchanan 2007
3.71
587 ratings
The Science of Fear
by Daniel Gardner • 2008
Life has never been safer, but our ancient brains keep us afraid of the wrong things.
3.96
6k+
The Science of Fear Summary
The Science of Fear 89%
Life has never been safer, but our ancient brains keep us afraid of the wrong things.
by Daniel Gardner 2008
3.96
6k+ ratings
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
Under the Influence Summary
Under the Influence 89%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
The Indoctrinated Brain
by Michael Nehls • 2023
The global attack on mental freedom begins by targeting your hippocampus. Defend it.
4.13
290
The Indoctrinated Brain Summary
The Indoctrinated Brain 89%
The global attack on mental freedom begins by targeting your hippocampus. Defend it.
by Michael Nehls 2023
4.13
290 ratings
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 89%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
Infectious Generosity
by Chris J. Anderson • 2024
Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.
3.62
1k+
Infectious Generosity Summary
Infectious Generosity 89%
Your act of kindness can now reach millions. The invisible wiring that makes generosity go viral.
by Chris J. Anderson 2024
3.62
1k+ ratings
Losing Our Minds
by Lucy Foulkes • 2022
Talk about mental health surged. Understanding didn't, so ordinary suffering now gets a diagnosis.
4.07
786
Losing Our Minds Summary
Losing Our Minds 89%
Talk about mental health surged. Understanding didn't, so ordinary suffering now gets a diagnosis.
by Lucy Foulkes 2022
4.07
786 ratings
Social Intelligence
by Daniel Goleman • 2006
The brain has a social operating system. Relationships shape it; isolation breaks it.
3.99
14k+
Social Intelligence Summary
Social Intelligence 89%
The brain has a social operating system. Relationships shape it; isolation breaks it.
by Daniel Goleman 2006
3.99
14k+ ratings
On Rumors
by Cass R. Sunstein • 2009
Debunking a rumor often makes more people believe it. The cognitive traps that cause this.
3.28
299
On Rumors Summary
On Rumors 89%
Debunking a rumor often makes more people believe it. The cognitive traps that cause this.
by Cass R. Sunstein 2009
3.28
299 ratings
Foolproof
by Sander van der Linden • 2023
Correcting lies comes too late. A weakened dose of manipulation, taken beforehand, builds immunity.
3.97
969
Foolproof Summary
Foolproof 89%
Correcting lies comes too late. A weakened dose of manipulation, taken beforehand, builds immunity.
by Sander van der Linden 2023
3.97
969 ratings
The Village Effect
by Susan Pinker • 2013
Hyperconnected yet lonelier than ever: the biological cost of screens replacing faces.
3.78
785
The Village Effect Summary
The Village Effect 89%
Hyperconnected yet lonelier than ever: the biological cost of screens replacing faces.
by Susan Pinker 2013
3.78
785 ratings
Assassination Generation
by Dave Grossman • 2016
Your child's favorite game uses the same conditioning that trains soldiers to kill.
3.71
351
Assassination Generation Summary
Assassination Generation 89%
Your child's favorite game uses the same conditioning that trains soldiers to kill.
by Dave Grossman 2016
3.71
351 ratings
Destructive Trends in Mental Health
by Rogers H. Wright • 2005
Therapy now invents disorders, buries science, and rewards victimhood. Patients pay the price.
3.95
21
Destructive Trends in Mental Health Summary
Destructive Trends in Mental Health 89%
Therapy now invents disorders, buries science, and rewards victimhood. Patients pay the price.
by Rogers H. Wright 2005
3.95
21 ratings
Supernormal Stimuli
by Deirdre Barrett • 2010
Giant fake eggs fool geese. Junk food, screens, and porn pull the same trick on you.
3.69
391
Supernormal Stimuli Summary
Supernormal Stimuli 89%
Giant fake eggs fool geese. Junk food, screens, and porn pull the same trick on you.
by Deirdre Barrett 2010
3.69
391 ratings
Az elvek csapodár természete
by Mérő László • 2008
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
4.25
61
Az elvek csapodár természete Summary
Az elvek csapodár természete 89%
Reason depends on emotion. Logic has limits. A psychologist's case for pragmatism over purity.
by Mérő László 2008
4.25
61 ratings
Everyday Survival
by Laurence Gonzales • 2008
Smart people fail because the mind's shortcuts were built for a world that no longer exists.
3.59
840
Everyday Survival Summary
Everyday Survival 89%
Smart people fail because the mind's shortcuts were built for a world that no longer exists.
by Laurence Gonzales 2008
3.59
840 ratings
The Psychology of Twilight
by E. David Klonsky • 2011
Your brain picked Team Edward or Team Jacob long before you did. The reasons aren't romantic.
4.52
3k+
The Psychology of Twilight Summary
The Psychology of Twilight 89%
Your brain picked Team Edward or Team Jacob long before you did. The reasons aren't romantic.
by E. David Klonsky 2011
4.52
3k+ ratings
The Darker Side of Leadership
by Manfred F.R. Kets de Vries • 2024
The psychological recipe that turns frightened populations into followers of dangerous leaders.
3.40
5
The Darker Side of Leadership Summary
The Darker Side of Leadership 89%
The psychological recipe that turns frightened populations into followers of dangerous leaders.
by Manfred F.R. Kets de Vries 2024
3.40
5 ratings
COVID-19
by Michael Mosley • 2020
Why this virus spreads before symptoms, and the science-backed ways to strengthen your defenses.
3.91
224
COVID-19 Summary
COVID-19 89%
Why this virus spreads before symptoms, and the science-backed ways to strengthen your defenses.
by Michael Mosley 2020
3.91
224 ratings
Misbelief
by Dan Ariely • 2023
Conspiracy theories start not with stupidity but with cumulative, uncontrollable stress.
3.90
2k+
Misbelief Summary
Misbelief 89%
Conspiracy theories start not with stupidity but with cumulative, uncontrollable stress.
by Dan Ariely 2023
3.90
2k+ ratings
Groupthink
by Christopher Booker • 2020
The psychological engine behind the Reign of Terror now powers modern politics and climate policy.
3.12
116
Groupthink Summary
Groupthink 89%
The psychological engine behind the Reign of Terror now powers modern politics and climate policy.
by Christopher Booker 2020
3.12
116 ratings
A Planet of Viruses
by Carl Zimmer • 2011
Viruses aren't just enemies. They built our DNA, rule the oceans, and may have sparked life.
4.06
5k+
A Planet of Viruses Summary
A Planet of Viruses 89%
Viruses aren't just enemies. They built our DNA, rule the oceans, and may have sparked life.
by Carl Zimmer 2011
4.06
5k+ ratings
The Man Who Couldn't Stop
by David Adam • 2014
Disturbing thoughts visit almost every mind. OCD hijacks the brain's ability to dismiss them.
3.90
6k+
The Man Who Couldn't Stop Summary
The Man Who Couldn't Stop 89%
Disturbing thoughts visit almost every mind. OCD hijacks the brain's ability to dismiss them.
by David Adam 2014
3.90
6k+ ratings
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 89%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
Change
by Damon Centola • 2021
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
4.06
940
Change Summary
Change 89%
Social change doesn't spread virally. The network margins, not influencers, hold the real leverage.
by Damon Centola 2021
4.06
940 ratings
Manufacturing Delusion
by Buck Sexton • 2026
Eight tactics produce mass delusion. A CIA analyst traces them from Stalin's trials to modern media.
4.37
417
Manufacturing Delusion Summary
Manufacturing Delusion 89%
Eight tactics produce mass delusion. A CIA analyst traces them from Stalin's trials to modern media.
by Buck Sexton 2026
4.37
417 ratings
The Rape of the Mind
by Joost A.M. Meerloo • 1956
Brainwashing follows a precise script, and its gentler forms shape your thoughts every day.
4.18
1k+
The Rape of the Mind Summary
The Rape of the Mind 89%
Brainwashing follows a precise script, and its gentler forms shape your thoughts every day.
by Joost A.M. Meerloo 1956
4.18
1k+ ratings
Solving Modern Problems With a Stone-Age Brain
by Douglas T. Kenrick • 2022
Your brain is built for the Stone Age; the modern world has learned every button to push.
3.83
46
Solving Modern Problems With a Stone-Age Brain Summary
Solving Modern Problems With a Stone-Age Brain 89%
Your brain is built for the Stone Age; the modern world has learned every button to push.
by Douglas T. Kenrick 2022
3.83
46 ratings
Iconoclast
by Gregory Berns • 2008
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
3.71
903
Iconoclast Summary
Iconoclast 89%
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
by Gregory Berns 2008
3.71
903 ratings
The Power of Habit
by Charles Duhigg • 2012
Forty percent of your actions aren't choices. The hidden structure behind them can be reprogrammed.
4.13
566k+
The Power of Habit Summary
The Power of Habit 89%
Forty percent of your actions aren't choices. The hidden structure behind them can be reprogrammed.
by Charles Duhigg 2012
4.13
566k+ ratings
This Book Will Change Your Mind About Mental Health
by Nathan Filer • 2019
A nurse turned journalist traces psychosis to its real roots: poverty, trauma, and racism.
4.28
3k+
This Book Will Change Your Mind About Mental Health Summary
This Book Will Change Your Mind About Mental Health 89%
A nurse turned journalist traces psychosis to its real roots: poverty, trauma, and racism.
by Nathan Filer 2019
4.28
3k+ ratings
Future Tense
by Tracy Dennis-Tiwary • 2022
Anxiety isn't the problem. It's an ancient tool for facing the unknown. Suppressing it is.
3.70
672
Future Tense Summary
Future Tense 89%
Anxiety isn't the problem. It's an ancient tool for facing the unknown. Suppressing it is.
by Tracy Dennis-Tiwary 2022
3.70
672 ratings
Suspicious Minds
by Rob Brotherton • 2015
Seeing patterns that aren't there once kept us alive. Now it fuels conspiracy theories.
3.87
2k+
Suspicious Minds Summary
Suspicious Minds 89%
Seeing patterns that aren't there once kept us alive. Now it fuels conspiracy theories.
by Rob Brotherton 2015
3.87
2k+ ratings
World War C
by Sanjay Gupta • 2021
We simulated this exact pandemic. It went exactly as predicted. Why wasn't anyone ready?
4.04
904
World War C Summary
World War C 89%
We simulated this exact pandemic. It went exactly as predicted. Why wasn't anyone ready?
by Sanjay Gupta 2021
4.04
904 ratings
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