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🧠 Subscriber Psychology

An exploration of what drives people to subscribe, stay, and cancel—unpacking the behavioral patterns and emotional triggers behind recurring commitment.
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 90%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Getting Gamers
by Jamie Madigan • 2015
The psychology that turns play into obsession, strangers into teammates, and pixels into identity.
4.01
489
🎮 Gaming Psychology🧠 Behavioral Psychology🔍 Cognitive Biases🌐 Online Communities🪪 Social Identity
Getting Gamers Summary
Getting Gamers 90%
The psychology that turns play into obsession, strangers into teammates, and pixels into identity.
by Jamie Madigan 2015
4.01
489 ratings
🎮 Gaming Psychology🧠 Behavioral Psychology🔍 Cognitive Biases🌐 Online Communities🪪 Social Identity
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 90%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 90%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 90%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 90%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Captivology Summary
Captivology 89%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
Bottlenecks Summary
Bottlenecks 89%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory📈 Viral Growth🧩 Behavioral Design
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 89%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
🎯 Applied Psychology🎨 Behavioral Design⚡ Motivation Science🔁 Habit Formation🧠 Cognitive Biases
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 89%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 89%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 89%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 89%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
The Psychology of the Simpsons
by Alan S. Brown • 2006
Homer, Bart, and all of Springfield are walking psychology case studies, and their flaws are ours.
3.67
150
📺 Pop Culture Psychology🧠 Cognitive Biases🤔 Philosophy Of Mind📊 Behavioral Economics🎭 Personality Psychology
The Psychology of the Simpsons Summary
The Psychology of the Simpsons 89%
Homer, Bart, and all of Springfield are walking psychology case studies, and their flaws are ours.
by Alan S. Brown 2006
3.67
150 ratings
📺 Pop Culture Psychology🧠 Cognitive Biases🤔 Philosophy Of Mind📊 Behavioral Economics🎭 Personality Psychology
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 89%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brainfluence
by Roger Dooley • 2011
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology👃 Sensory Marketing🌀 Subconscious Influence📊 Behavioral Economics
Brainfluence Summary
Brainfluence 89%
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology👃 Sensory Marketing🌀 Subconscious Influence📊 Behavioral Economics
How To Find a Black Cat in a Dark Room
by Jacob Burak • 2013
The hidden rules of trust, rivalry, and happiness that your brain follows without your permission.
3.61
74
🧠 Behavioral Psychology🔍 Cognitive Biases👥 Social Psychology📊 Behavioral Economics😊 Happiness Research
How To Find a Black Cat in a Dark Room Summary
How To Find a Black Cat in a Dark Room 89%
The hidden rules of trust, rivalry, and happiness that your brain follows without your permission.
by Jacob Burak 2013
3.61
74 ratings
🧠 Behavioral Psychology🔍 Cognitive Biases👥 Social Psychology📊 Behavioral Economics😊 Happiness Research
Cashvertising
by Drew Eric Whitman • 2008
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
4.35
3k+
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
Cashvertising Summary
Cashvertising 89%
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
by Drew Eric Whitman 2008
4.35
3k+ ratings
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
You May Also Like Summary
You May Also Like 89%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
🧠 Behavioral Economics👁️ Cognitive Biases📈 Social Contagion🤖 Algorithmic Curation🎨 Aesthetics
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Content Code Summary
The Content Code 89%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
A Story is a Deal
by Will Storr • 2025
Identity is the real currency. Learn the science of making offers that change minds.
3.78
178
📈 Business Storytelling🧠 Persuasion Science🏆 Social Status📖 Narrative Structure🧬 Evolutionary Psychology
A Story is a Deal Summary
A Story is a Deal 89%
Identity is the real currency. Learn the science of making offers that change minds.
by Will Storr 2025
3.78
178 ratings
📈 Business Storytelling🧠 Persuasion Science🏆 Social Status📖 Narrative Structure🧬 Evolutionary Psychology
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 89%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Writer's Guide to Character Traits
by Linda N. Edelstein • 1999
Why your characters feel flat: the psychological patterns that make them real.
3.91
1k+
🎭 Character Creation🧠 Personality Types💔 Psychological Disorders🔍 Criminal Psychology👶 Child Development
Writer's Guide to Character Traits Summary
Writer's Guide to Character Traits 89%
Why your characters feel flat: the psychological patterns that make them real.
by Linda N. Edelstein 1999
3.91
1k+ ratings
🎭 Character Creation🧠 Personality Types💔 Psychological Disorders🔍 Criminal Psychology👶 Child Development
Free Your Mind
by Laura Dodsworth • 2023
Your mind is under fire from ads, algorithms, propaganda, and cereal boxes. A self-defense guide.
3.79
335
🛡️ Persuasion Resistance📰 Media Literacy📢 Propaganda Studies⏳ Attention Economy📱 Social Media Influence
Free Your Mind Summary
Free Your Mind 89%
Your mind is under fire from ads, algorithms, propaganda, and cereal boxes. A self-defense guide.
by Laura Dodsworth 2023
3.79
335 ratings
🛡️ Persuasion Resistance📰 Media Literacy📢 Propaganda Studies⏳ Attention Economy📱 Social Media Influence
Foolproof
by Sander van der Linden • 2023
Correcting lies comes too late. A weakened dose of manipulation, taken beforehand, builds immunity.
3.97
969
🦠 Misinformation Studies🧠 Cognitive Biases📰 Media Literacy📱 Social Media Effects🕵️ Conspiracy Psychology
Foolproof Summary
Foolproof 89%
Correcting lies comes too late. A weakened dose of manipulation, taken beforehand, builds immunity.
by Sander van der Linden 2023
3.97
969 ratings
🦠 Misinformation Studies🧠 Cognitive Biases📰 Media Literacy📱 Social Media Effects🕵️ Conspiracy Psychology
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 89%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
The Walking Dead Psychology
by Travis Langley • 2015
What real minds do when the world dies: the psychology hidden inside The Walking Dead.
3.91
390
🧠 Pop Psychology🧟 Survival Psychology💔 Trauma And Resilience👥 Group Dynamics⚖️ Moral Psychology
The Walking Dead Psychology Summary
The Walking Dead Psychology 89%
What real minds do when the world dies: the psychology hidden inside The Walking Dead.
by Travis Langley 2015
3.91
390 ratings
🧠 Pop Psychology🧟 Survival Psychology💔 Trauma And Resilience👥 Group Dynamics⚖️ Moral Psychology
The Ellipsis Manual
by Chase Hughes • 2017
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
3.93
313
🎯 Persuasion Techniques🔍 Behavioral Analysis👁️ Body Language🕶️ Covert Influence🧠 Neuro-Linguistic Programming
The Ellipsis Manual Summary
The Ellipsis Manual 89%
How a former interrogator scores deception, maps hidden needs, and plants commands no one detects.
by Chase Hughes 2017
3.93
313 ratings
🎯 Persuasion Techniques🔍 Behavioral Analysis👁️ Body Language🕶️ Covert Influence🧠 Neuro-Linguistic Programming
Manufacturing Delusion
by Buck Sexton • 2026
Eight tactics produce mass delusion. A CIA analyst traces them from Stalin's trials to modern media.
4.37
417
🧠 Mass Psychology🏴 Totalitarianism🗳️ Political Psychology📢 Propaganda Analysis🎭 Mind Control
Manufacturing Delusion Summary
Manufacturing Delusion 89%
Eight tactics produce mass delusion. A CIA analyst traces them from Stalin's trials to modern media.
by Buck Sexton 2026
4.37
417 ratings
🧠 Mass Psychology🏴 Totalitarianism🗳️ Political Psychology📢 Propaganda Analysis🎭 Mind Control
The Wisdom of Psychopaths
by Kevin Dutton • 2012
The traits behind the worst crimes also fuel top surgeons and CEOs. The difference is degree.
3.74
15k+
🖤 Dark Psychology🧬 Evolutionary Psychology⚖️ Moral Psychology🎯 High-Stakes Performance🧠 Personality Psychology
The Wisdom of Psychopaths Summary
The Wisdom of Psychopaths 89%
The traits behind the worst crimes also fuel top surgeons and CEOs. The difference is degree.
by Kevin Dutton 2012
3.74
15k+ ratings
🖤 Dark Psychology🧬 Evolutionary Psychology⚖️ Moral Psychology🎯 High-Stakes Performance🧠 Personality Psychology
How to Analyze People
by James W. Williams • 2018
Gestures and gaze reveal what words hide. Learn to read them and ethically steer any exchange.
2.76
607
🧍 Body Language🗣️ Persuasion Techniques👁️ Reading People🌑 Dark Psychology📚 Pop Psychology
How to Analyze People Summary
How to Analyze People 89%
Gestures and gaze reveal what words hide. Learn to read them and ethically steer any exchange.
by James W. Williams 2018
2.76
607 ratings
🧍 Body Language🗣️ Persuasion Techniques👁️ Reading People🌑 Dark Psychology📚 Pop Psychology
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology
Split-Second Persuasion Summary
Split-Second Persuasion 89%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
🌀 Social Influence🧠 Cognitive Biases🧬 Evolutionary Psychology🔬 Behavioral Science🕶️ Dark Psychology
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 89%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Yes! Summary
Yes! 89%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
📢 Propaganda Analysis🧠 Persuasion Psychology📺 Media Literacy⚖️ Cognitive Biases🎭 Emotional Manipulation
Age of Propaganda Summary
Age of Propaganda 89%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
📢 Propaganda Analysis🧠 Persuasion Psychology📺 Media Literacy⚖️ Cognitive Biases🎭 Emotional Manipulation
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 89%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 89%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
Invisible Influence
by Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
4k+
🧠 Social Influence🛒 Consumer Psychology🎭 Identity Signaling🌊 Peer Effects💰 Behavioral Economics
Invisible Influence Summary
Invisible Influence 89%
Almost every choice you make was shaped by someone else. You just never noticed.
by Jonah Berger 2016
3.70
4k+ ratings
🧠 Social Influence🛒 Consumer Psychology🎭 Identity Signaling🌊 Peer Effects💰 Behavioral Economics
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 89%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects💰 Behavioral Economics🤝 Shared Identity
Pre-Suasion Summary
Pre-Suasion 89%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
🔑 Influence Tactics👀 Attention Capture🧠 Priming Effects💰 Behavioral Economics🤝 Shared Identity
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 89%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 89%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Influence
by Robert B. Cialdini • 1984
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
4.21
179k+
🧲 Social Influence🧠 Behavioral Science🪝 Persuasion Tactics🔍 Cognitive Biases💰 Behavioral Economics
Influence Summary
Influence 89%
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🧲 Social Influence🧠 Behavioral Science🪝 Persuasion Tactics🔍 Cognitive Biases💰 Behavioral Economics
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 89%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Psychology of Twilight
by E. David Klonsky • 2011
Your brain picked Team Edward or Team Jacob long before you did. The reasons aren't romantic.
4.52
3k+
🧬 Evolutionary Psychology🧠 Pop Psychology🔗 Attachment Theory🧪 Dopamine And Desire🎬 Pop Culture Analysis
The Psychology of Twilight Summary
The Psychology of Twilight 89%
Your brain picked Team Edward or Team Jacob long before you did. The reasons aren't romantic.
by E. David Klonsky 2011
4.52
3k+ ratings
🧬 Evolutionary Psychology🧠 Pop Psychology🔗 Attachment Theory🧪 Dopamine And Desire🎬 Pop Culture Analysis
Psychology For Dummies
by Adam Cash • 2002
A plain-English map of the mind: what drives you, why you forget, how to think clearer.
3.74
1k+
🧠 Psychology Fundamentals🔬 Behavioral Science🧘 Mental Health Basics🪞 Self-Awareness👥 Social Psychology
Psychology For Dummies Summary
Psychology For Dummies 89%
A plain-English map of the mind: what drives you, why you forget, how to think clearer.
by Adam Cash 2002
3.74
1k+ ratings
🧠 Psychology Fundamentals🔬 Behavioral Science🧘 Mental Health Basics🪞 Self-Awareness👥 Social Psychology
Propaganda
by Jacques Ellul • 1962
Propaganda is not a tool but a total environment, and its aim is action, not belief.
4.28
1k+
📺 Media Theory🏙️ Mass Society🧠 Psychological Manipulation🗳️ Public Opinion🎭 Social Control
Propaganda Summary
Propaganda 89%
Propaganda is not a tool but a total environment, and its aim is action, not belief.
by Jacques Ellul 1962
4.28
1k+ ratings
📺 Media Theory🏙️ Mass Society🧠 Psychological Manipulation🗳️ Public Opinion🎭 Social Control
Impossible to Ignore
by Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Impossible to Ignore Summary
Impossible to Ignore 89%
Audiences forget ninety percent of your message. What survives decides whether they act.
by Carmen Simon 2016
3.79
441 ratings
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Hit Makers
by Derek Thompson • 2017
The psychology that turns a song, a show, or an idea into a global sensation.
3.90
7k+
📈 Cultural Contagion👁️ Attention Economics🕸️ Network Effects📖 Storytelling Science🧠 Behavioral Economics
Hit Makers Summary
Hit Makers 89%
The psychology that turns a song, a show, or an idea into a global sensation.
by Derek Thompson 2017
3.90
7k+ ratings
📈 Cultural Contagion👁️ Attention Economics🕸️ Network Effects📖 Storytelling Science🧠 Behavioral Economics
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 89%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
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