Controversy As Brand Books | Summaries & Audio

Trust Me, I'm Lying

by Ryan Holiday • 2012

Blogs run on lies. A former insider shows who supplies them and why truth loses.

3.85

12k+

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation 😡 Outrage Culture 🎙️ Media Criticism

Trust Me, I'm Lying 89%

Blogs run on lies. A former insider shows who supplies them and why truth loses.

by Ryan Holiday 2012

3.85

12k+ ratings

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation 😡 Outrage Culture 🎙️ Media Criticism

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 89%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Eating the Big Fish 88%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Journalism and PR

by John Lloyd • 2014

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

3.78

📢 Public Relations 📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management

Journalism and PR 88%

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

by John Lloyd 2014

3.78

9 ratings

📢 Public Relations 📺 Media Studies 💻 Digital Disruption 🔍 Corporate Transparency 🛡️ Reputation Management

Making Them Believe

by Dan S. Kennedy • 2010

A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.

3.95

📬 Direct Marketing 🎓 Authority Positioning 💘 Emotional Selling 📻 Media Control 🔄 Business Reinvention

Making Them Believe 88%

A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.

by Dan S. Kennedy 2010

3.95

94 ratings

📬 Direct Marketing 🎓 Authority Positioning 💘 Emotional Selling 📻 Media Control 🔄 Business Reinvention

Social Media Is Bullshit

by B.J. Mendelson • 2012

Viral success is mostly fake. The boring alternative costs less and actually works.

3.40

350

📱 Social Media Criticism 🕵️ Marketing Skepticism 🎈 Debunking Hype 📰 Traditional PR 🌐 Internet History

Social Media Is Bullshit 88%

Viral success is mostly fake. The boring alternative costs less and actually works.

by B.J. Mendelson 2012

3.40

350 ratings

📱 Social Media Criticism 🕵️ Marketing Skepticism 🎈 Debunking Hype 📰 Traditional PR 🌐 Internet History

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 88%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Plus

by Greg Gutfeld • 2020

Cancel culture, mob thinking, and self-sabotage: one uncomfortable question takes on all three.

3.98

1k+

🙃 Anti-Self-Help 🎯 Cancel Culture 🧠 Intellectual Humility 🧍 Individualism 😏 Irreverent Self-Help

The Plus 88%

Cancel culture, mob thinking, and self-sabotage: one uncomfortable question takes on all three.

by Greg Gutfeld 2020

3.98

1k+ ratings

🙃 Anti-Self-Help 🎯 Cancel Culture 🧠 Intellectual Humility 🧍 Individualism 😏 Irreverent Self-Help

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 88%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

How Brands Become Icons

by Douglas B. Holt • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

How Brands Become Icons 88%

Brands become icons by telling myths that resolve cultural tensions.

by Douglas B. Holt 2004

3.84

392 ratings

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

Platform

by Cynthia Johnson • 2019

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

3.74

359

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Platform 88%

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

by Cynthia Johnson 2019

3.74

359 ratings

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Zag

by Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

4k+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Zag 88%

Why different beats better, and the method for making your brand the one they remember.

by Marty Neumeier 2006

3.99

4k+ ratings

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 88%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Brand Gap, The

by Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

6k+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

Brand Gap, The 88%

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

by Marty Neumeier 2003

3.98

6k+ ratings

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

The Other Guy Blinked

by Jesse Kornbluth • 1986

Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.

3.82

243

🥤 Cola Wars 🥊 Challenger Brands ❤️ Emotional Branding 🌟 Celebrity Endorsements ⚔️ Brand Rivalries

The Other Guy Blinked 87%

Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.

by Jesse Kornbluth 1986

3.82

243 ratings

🥤 Cola Wars 🥊 Challenger Brands ❤️ Emotional Branding 🌟 Celebrity Endorsements ⚔️ Brand Rivalries

Hook Point

by Brendan Kane • 2020

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

3.49

1k+

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Hook Point 87%

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

by Brendan Kane 2020

3.49

1k+ ratings

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Crush It!

by Gary Vaynerchuk • 2001

Your passion can pay: the social media blueprint for building a business that lasts.

3.87

34k+

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

Crush It! 87%

Your passion can pay: the social media blueprint for building a business that lasts.

by Gary Vaynerchuk 2001

3.87

34k+ ratings

🏷️ Personal Branding 📱 Social Media Marketing ✍️ Content Creation 👥 Audience Building ❤️ Passion Economy

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

How to Launch a Brand 87%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

Doppelganger

by Naomi Klein • 2023

Mistaken for her alt-right double, a leftist author maps the mirror world devouring our politics.

4.19

37k+

🗳️ Political Memoir 🕳️ Conspiracy Theories 🎭 Digital Identity 📰 Media Criticism 🛡️ Information Warfare

Doppelganger 87%

Mistaken for her alt-right double, a leftist author maps the mirror world devouring our politics.

by Naomi Klein 2023

4.19

37k+ ratings

🗳️ Political Memoir 🕳️ Conspiracy Theories 🎭 Digital Identity 📰 Media Criticism 🛡️ Information Warfare

Rebel Sell

by Joseph Heath • 2004

The counterculture's war on consumerism is the consumer economy's greatest weapon.

3.84

2k+

🛒 Consumer Culture 🏆 Status Competition 🔄 Counterculture Critique 🎭 Cultural Capital 🚫 Anti-Consumerism

Rebel Sell 87%

The counterculture's war on consumerism is the consumer economy's greatest weapon.

by Joseph Heath 2004

3.84

2k+ ratings

🛒 Consumer Culture 🏆 Status Competition 🔄 Counterculture Critique 🎭 Cultural Capital 🚫 Anti-Consumerism

Conspiracy

by Ryan Holiday • 2018

How a billionaire secretly plotted for ten years to kill a media company, and won.

3.96

7k+

🎙️ Media Power ⚖️ Legal Warfare 📰 Media Ethics 🕵️ Secret Operations 🔒 Privacy Rights

Conspiracy 87%

How a billionaire secretly plotted for ten years to kill a media company, and won.

by Ryan Holiday 2018

3.96

7k+ ratings

🎙️ Media Power ⚖️ Legal Warfare 📰 Media Ethics 🕵️ Secret Operations 🔒 Privacy Rights

Be The Brand

by Jules Marcoux • 2016

Turn your reputation into revenue: the playbook for building a personal brand that pays.

3.75

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Be The Brand 87%

Turn your reputation into revenue: the playbook for building a personal brand that pays.

by Jules Marcoux 2016

3.75

72 ratings

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy 87%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

Consider the Lobster and Other Essays

by David Foster Wallace • 2005

Mainstream acceptance forced adult film into a paradox: to keep its edge, it grew more extreme.

4.18

55k+

🎬 Adult Film Industry 📺 Media Criticism 🛒 Consumer Ethics 🗳️ Political Rhetoric 🖊️ New Journalism

Consider the Lobster and Other Essays Summary

Consider the Lobster and Other Essays 87%

Mainstream acceptance forced adult film into a paradox: to keep its edge, it grew more extreme.

by David Foster Wallace 2005

4.18

55k+ ratings

🎬 Adult Film Industry 📺 Media Criticism 🛒 Consumer Ethics 🗳️ Political Rhetoric 🖊️ New Journalism

Bigger Than This

by Fabian Geyrhalter • 2018

Commodity brands become icons not by invention but by the eight traits that make them matter.

4.17

213

📊 Brand Strategy 🚀 Startup Branding 📖 Brand Storytelling 🎯 Purpose-Driven Brands 💖 Emotional Branding

Bigger Than This 87%

Commodity brands become icons not by invention but by the eight traits that make them matter.

by Fabian Geyrhalter 2018

4.17

213 ratings

📊 Brand Strategy 🚀 Startup Branding 📖 Brand Storytelling 🎯 Purpose-Driven Brands 💖 Emotional Branding

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 87%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

The Gold Standard

by Ari Gold • 2015

Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.

4.02

970

🎭 Satirical Self-Help 📈 Career Strategy 🏷️ Personal Branding ⚡ Power Dynamics 🕸️ Strategic Networking

The Gold Standard 87%

Hollywood's most cutthroat agent delivers the rules of power: no apologies, no soft edges.

by Ari Gold 2015

4.02

970 ratings

🎭 Satirical Self-Help 📈 Career Strategy 🏷️ Personal Branding ⚡ Power Dynamics 🕸️ Strategic Networking

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9k+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook 87%

Give value long before you sell, and make every post feel native to its platform.

by Gary Vaynerchuk 2013

3.95

9k+ ratings

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Different

by Youngme Moon • 2010

Why the world's most competitive markets deliver sameness, and the three ways to break free.

3.98

2k+

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design 🧠 Consumer Psychology 💸 Behavioral Economics

Different 87%

Why the world's most competitive markets deliver sameness, and the three ways to break free.

by Youngme Moon 2010

3.98

2k+ ratings

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design 🧠 Consumer Psychology 💸 Behavioral Economics

Platform

by Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13k+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform 87%

The exact playbook for building an online platform from scratch: a blog that fuels a career.

by Michael Hyatt 2012

4.16

13k+ ratings

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

The Content Code

by Mark W. Schaefer • 2015

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

3.83

339

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing 🤝 Influencer Outreach 🏗️ Brand Building

The Content Code 87%

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

by Mark W. Schaefer 2015

3.83

339 ratings

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing 🤝 Influencer Outreach 🏗️ Brand Building

The Image

by Daniel J. Boorstin • 1961

Most news is manufactured. We know it. And we still prefer the show over the real.

4.07

1k+

🎙️ Media Criticism 🎭 Manufactured Reality 🌟 Celebrity Culture 🏛️ Image Politics 📢 Advertising Critique

The Image 87%

Most news is manufactured. We know it. And we still prefer the show over the real.

by Daniel J. Boorstin 1961

4.07

1k+ ratings

🎙️ Media Criticism 🎭 Manufactured Reality 🌟 Celebrity Culture 🏛️ Image Politics 📢 Advertising Critique

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 87%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 87%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

The Smear

by Sharyl Attkisson • 2017

Billion-dollar industry of leaks, astroturf, and dark money controls the news. Insider shows how.

4.22

1k+

🎯 Character Assassination 📰 Media Manipulation 🤥 Fake News 💰 Dark Money 📢 Propaganda Techniques

The Smear 87%

Billion-dollar industry of leaks, astroturf, and dark money controls the news. Insider shows how.

by Sharyl Attkisson 2017

4.22

1k+ ratings

🎯 Character Assassination 📰 Media Manipulation 🤥 Fake News 💰 Dark Money 📢 Propaganda Techniques

You Can't Read This Book

by Nick Cohen • 2012

Censorship didn't vanish after book burnings. It learned to smile and send a legal notice.

4.08

736

🗽 Free Speech Defense 🙊 Religious Censorship 🏢 Corporate Silence 📢 Whistleblowing 🖥️ Digital Authoritarianism

You Can't Read This Book 87%

Censorship didn't vanish after book burnings. It learned to smile and send a legal notice.

by Nick Cohen 2012

4.08

736 ratings

🗽 Free Speech Defense 🙊 Religious Censorship 🏢 Corporate Silence 📢 Whistleblowing 🖥️ Digital Authoritarianism

Hegarty on Advertising

by John Hegarty • 2011

An advertising legend on why data never made anyone care, and what actually works instead.

4.07

732

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Hegarty on Advertising 87%

An advertising legend on why data never made anyone care, and what actually works instead.

by John Hegarty 2011

4.07

732 ratings

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Twilight

by Mark Cotta Vaz • 2008

Behind every media empire is a family at war. Lessons in power, loyalty, and survival.

4.20

451k+

🏢 Corporate Dynasties 📺 Media Empires 💔 Family Dysfunction 📋 Corporate Governance 📰 Media Manipulation

Twilight 87%

Behind every media empire is a family at war. Lessons in power, loyalty, and survival.

by Mark Cotta Vaz 2008

4.20

451k+ ratings

🏢 Corporate Dynasties 📺 Media Empires 💔 Family Dysfunction 📋 Corporate Governance 📰 Media Manipulation

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 87%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

Branding

by Michael Johnson • 2016

Why most brands look the same and the disciplined process that makes yours the exception.

4.32

294

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Branding 87%

Why most brands look the same and the disciplined process that makes yours the exception.

by Michael Johnson 2016

4.32

294 ratings

🧭 Brand Strategy 🎨 Visual Identity Design 🏷️ Brand Naming 💻 Digital Branding 🌍 Global Branding

Marketing Outrageously

by Jon Spoelstra • 2001

Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.

4.14

335

🪖 Guerrilla Marketing 💰 Revenue Generation ⚔️ Competitive Differentiation ⚽ Sports Business 🎲 Risk-Taking

Marketing Outrageously 87%

Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.

by Jon Spoelstra 2001

4.14

335 ratings

🪖 Guerrilla Marketing 💰 Revenue Generation ⚔️ Competitive Differentiation ⚽ Sports Business 🎲 Risk-Taking

Primal Branding

by Patrick Hanlon • 2006

Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.

3.73

639

🧭 Brand Strategy 💎 Brand Loyalty ❤️ Emotional Branding 🕯️ Cult Branding 👥 Community Building

Primal Branding 87%

Magnetic brands inspire devotion, not just purchases. A framework for building one yourself.

by Patrick Hanlon 2006

3.73

639 ratings

🧭 Brand Strategy 💎 Brand Loyalty ❤️ Emotional Branding 🕯️ Cult Branding 👥 Community Building

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 87%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

Audience of One

by James Poniewozik • 2019

Television didn't just cover Trump. It created him, and the presidency became its season finale.

4.19

926

📺 Media Criticism 🏛️ Presidential Politics ⚔️ American Culture Wars 🖥️ Reality Television 📼 Nostalgia Politics

Audience of One 87%

Television didn't just cover Trump. It created him, and the presidency became its season finale.

by James Poniewozik 2019

4.19

926 ratings

📺 Media Criticism 🏛️ Presidential Politics ⚔️ American Culture Wars 🖥️ Reality Television 📼 Nostalgia Politics

Killing Marketing

by Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing 87%

The smartest brands no longer rent attention. They own audiences and charge for access instead.

by Joe Pulizzi 2013

3.90

232 ratings

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 87%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 87%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson • 2010

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

3.00

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Success Secrets of the Social Media Marketing Superstars Summary

Success Secrets of the Social Media Marketing Superstars 87%

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

by Mitch Meyerson 2010

3.00

1 ratings

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 87%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Extremely Hardcore

by Zoë Schiffer • 2024

A $44 billion impulse buy, then mass layoffs, fleeing advertisers. The takeover from inside.

3.97

1k+

🏢 Corporate Takeovers 📱 Social Media Platforms 📰 Tech Journalism ⚖️ Platform Governance 🗣️ Free Speech Debates

Extremely Hardcore 87%

A $44 billion impulse buy, then mass layoffs, fleeing advertisers. The takeover from inside.

by Zoë Schiffer 2024

3.97

1k+ ratings

🏢 Corporate Takeovers 📱 Social Media Platforms 📰 Tech Journalism ⚖️ Platform Governance 🗣️ Free Speech Debates

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