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SoBrief
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Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 87%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 87%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
You Are What You Watch
by Walter Hickey • 2023
Horror films thicken your blood. Violent movies cut crime. What we watch remakes us without asking.
3.65
761
You Are What You Watch Summary
You Are What You Watch 87%
Horror films thicken your blood. Violent movies cut crime. What we watch remakes us without asking.
by Walter Hickey 2023
3.65
761 ratings
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
Bottlenecks Summary
Bottlenecks 87%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 87%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
Social Psychology
by Elliot Aronson • 1973
The mind's need for self-esteem warps social reality, and we never blame the situation.
4.02
1k+
Social Psychology Summary
Social Psychology 86%
The mind's need for self-esteem warps social reality, and we never blame the situation.
by Elliot Aronson 1973
4.02
1k+ ratings
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
The Anatomy of Humbug Summary
The Anatomy of Humbug 86%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
Advertising and Psychology Summary
Advertising and Psychology 86%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 86%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
Look Again
by Tali Sharot • 2024
Why good things lose their shine and bad things become acceptable, and how to reverse it.
3.66
1k+
Look Again Summary
Look Again 86%
Why good things lose their shine and bad things become acceptable, and how to reverse it.
by Tali Sharot 2024
3.66
1k+ ratings
How to Become Famous
by Cass R. Sunstein • 2024
The Beatles weren't inevitable. A behavioral economist on the luck behind every success story.
3.48
127
How to Become Famous Summary
How to Become Famous 86%
The Beatles weren't inevitable. A behavioral economist on the luck behind every success story.
by Cass R. Sunstein 2024
3.48
127 ratings
Invisible Influence
by Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
4k+
Invisible Influence Summary
Invisible Influence 86%
Almost every choice you make was shaped by someone else. You just never noticed.
by Jonah Berger 2016
3.70
4k+ ratings
Drunk Tank Pink
by Adam Alter • 2013
Your name, the weather, the color of the walls: invisible forces that decide before you do.
3.56
5k+
Drunk Tank Pink Summary
Drunk Tank Pink 86%
Your name, the weather, the color of the walls: invisible forces that decide before you do.
by Adam Alter 2013
3.56
5k+ ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 86%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 86%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
Captivology Summary
Captivology 86%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
Consumerology Summary
Consumerology 86%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 86%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
Face Value
by Alexander Todorov • 2017
Split-second face judgments are mostly wrong. They still sway elections, loans, and death sentences.
4.01
114
Face Value Summary
Face Value 86%
Split-second face judgments are mostly wrong. They still sway elections, loans, and death sentences.
by Alexander Todorov 2017
4.01
114 ratings
Brainfluence
by Roger Dooley • 2011
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
3.96
1k+
Brainfluence Summary
Brainfluence 86%
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
by Roger Dooley 2011
3.96
1k+ ratings
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
Neuro Web Design Summary
Neuro Web Design 86%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
Making Habits, Breaking Habits
by Jeremy Dean • 2012
66 days to automatic: the science of making habits stick and why willpower alone keeps failing.
3.69
3k+
Making Habits, Breaking Habits Summary
Making Habits, Breaking Habits 86%
66 days to automatic: the science of making habits stick and why willpower alone keeps failing.
by Jeremy Dean 2012
3.69
3k+ ratings
How We Know What Isn't So
by Thomas Gilovich • 1991
The mind finds pattern in noise, then argues for it with absolute conviction.
3.95
3k+
How We Know What Isn't So Summary
How We Know What Isn't So 86%
The mind finds pattern in noise, then argues for it with absolute conviction.
by Thomas Gilovich 1991
3.95
3k+ ratings
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
Spent Summary
Spent 86%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
The Tipping Point
by Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
859k+
The Tipping Point Summary
The Tipping Point 86%
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
by Malcolm Gladwell 2000
4.01
859k+ ratings
The Science of Social Intelligence
by Patrick King • 2017
Thirty-three studies that decode likability: when to talk less, what to reveal, how emotions spread.
3.85
239
The Science of Social Intelligence Summary
The Science of Social Intelligence 86%
Thirty-three studies that decode likability: when to talk less, what to reveal, how emotions spread.
by Patrick King 2017
3.85
239 ratings
Social Psychology
by Richard J. Crisp • 2015
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
3.97
202
Social Psychology Summary
Social Psychology 86%
The invisible rules of attraction, prejudice, and obedience: why 65% of us would kill on command.
by Richard J. Crisp 2015
3.97
202 ratings
Filterworld
by Kyle Chayka • 2024
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
3.62
5k+
Filterworld Summary
Filterworld 86%
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
by Kyle Chayka 2024
3.62
5k+ ratings
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 86%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
The People's Choice
by Paul F. Lazarsfeld • 1968
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
3.79
43
The People's Choice Summary
The People's Choice 86%
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
by Paul F. Lazarsfeld 1968
3.79
43 ratings
The Psychology of the Simpsons
by Alan S. Brown • 2006
Homer, Bart, and all of Springfield are walking psychology case studies, and their flaws are ours.
3.67
150
The Psychology of the Simpsons Summary
The Psychology of the Simpsons 86%
Homer, Bart, and all of Springfield are walking psychology case studies, and their flaws are ours.
by Alan S. Brown 2006
3.67
150 ratings
The Person and the Situation
by Lee Ross • 1991
Why good people do terrible things, and the real reason personality fails to predict behavior.
4.00
526
The Person and the Situation Summary
The Person and the Situation 86%
Why good people do terrible things, and the real reason personality fails to predict behavior.
by Lee Ross 1991
4.00
526 ratings
Collective Illusions
by Todd Rose • 2022
Private belief and public behavior rarely match. The mismatch, not the minority, shapes our world.
4.03
1k+
Collective Illusions Summary
Collective Illusions 86%
Private belief and public behavior rarely match. The mismatch, not the minority, shapes our world.
by Todd Rose 2022
4.03
1k+ ratings
Celebrity Nation
by Landon Y. Jones • 2023
America traded heroes for celebrities. The deal changed how we vote, spend, and measure a life.
3.29
138
Celebrity Nation Summary
Celebrity Nation 86%
America traded heroes for celebrities. The deal changed how we vote, spend, and measure a life.
by Landon Y. Jones 2023
3.29
138 ratings
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
The Smarter Screen Summary
The Smarter Screen 86%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
Unconscious Branding Summary
Unconscious Branding 86%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
100 Things Every Designer Needs to Know About People
by Susan M. Weinschenk • 2011
Drawn to faces, blind to detail, ruled by emotion: the human mind your design actually meets.
4.09
6k+
100 Things Every Designer Needs to Know About People Summary
100 Things Every Designer Needs to Know About People 86%
Drawn to faces, blind to detail, ruled by emotion: the human mind your design actually meets.
by Susan M. Weinschenk 2011
4.09
6k+ ratings
Contagious
by Jonah Berger • 2013
The science of why people share: research-backed levers for making your ideas spread.
3.98
33k+
Contagious Summary
Contagious 86%
The science of why people share: research-backed levers for making your ideas spread.
by Jonah Berger 2013
3.98
33k+ ratings
Hit Makers
by Derek Thompson • 2017
The psychology that turns a song, a show, or an idea into a global sensation.
3.90
7k+
Hit Makers Summary
Hit Makers 86%
The psychology that turns a song, a show, or an idea into a global sensation.
by Derek Thompson 2017
3.90
7k+ ratings
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
The Culture Code Summary
The Culture Code 86%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
The Upside of Irrationality
by Dan Ariely • 2010
Irrationality's upside: biases that warp judgment also fuel motivation, meaning, and persistence.
4.03
36k+
The Upside of Irrationality Summary
The Upside of Irrationality 86%
Irrationality's upside: biases that warp judgment also fuel motivation, meaning, and persistence.
by Dan Ariely 2010
4.03
36k+ ratings
Stuffocation
by James Wallman • 2013
More stuff, less happiness. The science is in: experiences beat possessions every time.
3.49
4k+
Stuffocation Summary
Stuffocation 86%
More stuff, less happiness. The science is in: experiences beat possessions every time.
by James Wallman 2013
3.49
4k+ ratings
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens 86%
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
The Wisest One in the Room
by Thomas Gilovich • 2015
Your biggest blind spot is the belief you have none. A social psychologist's guide to wisdom.
3.79
1k+
The Wisest One in the Room Summary
The Wisest One in the Room 86%
Your biggest blind spot is the belief you have none. A social psychologist's guide to wisdom.
by Thomas Gilovich 2015
3.79
1k+ ratings
How Ideas Spread
by Jonah Berger • 2014
We share things to signal who we are. That single insight unlocks why ideas spread.
3.70
378
How Ideas Spread Summary
How Ideas Spread 86%
We share things to signal who we are. That single insight unlocks why ideas spread.
by Jonah Berger 2014
3.70
378 ratings
Blink
by Malcolm Gladwell • 2005
Two seconds of looking can be more accurate than months of analysis. And also more biased.
3.96
625k+
Blink Summary
Blink 86%
Two seconds of looking can be more accurate than months of analysis. And also more biased.
by Malcolm Gladwell 2005
3.96
625k+ ratings
The Long Tail
by Chris Anderson • 2006
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
3.82
30k+
The Long Tail Summary
The Long Tail 86%
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
by Chris Anderson 2006
3.82
30k+ ratings
Influence
by Robert B. Cialdini • 1984
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
4.21
179k+
Influence Summary
Influence 86%
A psychologist infiltrated sales organizations to map the six triggers that make you say yes.
by Robert B. Cialdini 1984
4.21
179k+ ratings
No one understands you, and what to do about it
by Heidi Grant Halvorson • 2015
People don't see you the way you think. The psychology of closing that gap.
3.76
1k+
No one understands you, and what to do about it Summary
No one understands you, and what to do about it 86%
People don't see you the way you think. The psychology of closing that gap.
by Heidi Grant Halvorson 2015
3.76
1k+ ratings
Impossible to Ignore
by Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
Impossible to Ignore Summary
Impossible to Ignore 86%
Audiences forget ninety percent of your message. What survives decides whether they act.
by Carmen Simon 2016
3.79
441 ratings
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