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SoBrief
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$100M Offers
by Alex Hormozi • 2021
How to build an offer so differentiated that price becomes an afterthought, for any business.
4.55
18k+
$100M Offers Summary
$100M Offers 89%
How to build an offer so differentiated that price becomes an afterthought, for any business.
by Alex Hormozi 2021
4.55
18k+ ratings
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 88%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
3-D Negotiation
by David A. Lax • 2006
Most of a negotiation's outcome is determined before anyone speaks. Here is how to shape it.
3.88
4k+
3-D Negotiation Summary
3-D Negotiation 88%
Most of a negotiation's outcome is determined before anyone speaks. Here is how to shape it.
by David A. Lax 2006
3.88
4k+ ratings
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
Selling the Price Increase Summary
Selling the Price Increase 88%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
10 steps to creating high-scoring proposals
by Bob Lohfeld • 2017
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
4.24
21
10 steps to creating high-scoring proposals Summary
10 steps to creating high-scoring proposals 88%
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
by Bob Lohfeld 2017
4.24
21 ratings
The Closer's Survival Guide
by Grant Cardone • 2009
A hundred proven closes and the mental armor to deliver them when it counts.
4.13
1k+
The Closer's Survival Guide Summary
The Closer's Survival Guide 88%
A hundred proven closes and the mental armor to deliver them when it counts.
by Grant Cardone 2009
4.13
1k+ ratings
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
The Irresistible Offer Summary
The Irresistible Offer 88%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
by Theo Williams • 2001
The pricing playbook for graphic designers ready to charge for value instead of hours.
3.62
50
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting Summary
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting 88%
The pricing playbook for graphic designers ready to charge for value instead of hours.
by Theo Williams 2001
3.62
50 ratings
Persuasive Business Proposals
by Tom Sant • 1992
Most proposals lead with credentials; the ones that win lead with the client's problem.
3.80
191
Persuasive Business Proposals Summary
Persuasive Business Proposals 88%
Most proposals lead with credentials; the ones that win lead with the client's problem.
by Tom Sant 1992
3.80
191 ratings
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
How to Write Copy That Sells Summary
How to Write Copy That Sells 88%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
Bargaining for Advantage
by G. Richard Shell • 1999
The negotiation method that sizes up the situation so your natural style becomes your advantage.
3.90
7k+
Bargaining for Advantage Summary
Bargaining for Advantage 88%
The negotiation method that sizes up the situation so your natural style becomes your advantage.
by G. Richard Shell 1999
3.90
7k+ ratings
Negotiating for Success
by George J. Siedel • 2014
Calculate your walk-away, anchor their mind, and write contracts that actually work.
4.04
612
Negotiating for Success Summary
Negotiating for Success 88%
Calculate your walk-away, anchor their mind, and write contracts that actually work.
by George J. Siedel 2014
4.04
612 ratings
POP!
by Sam Horn • 2006
How to craft a tagline or elevator pitch that stops the scroll and starts the conversation.
3.84
345
POP! Summary
POP! 88%
How to craft a tagline or elevator pitch that stops the scroll and starts the conversation.
by Sam Horn 2006
3.84
345 ratings
Dealmaking
by Guhan Subramanian • 2020
Today's deals blend auction and negotiation. A framework for winning against rivals on both sides.
3.88
42
Dealmaking Summary
Dealmaking 88%
Today's deals blend auction and negotiation. A framework for winning against rivals on both sides.
by Guhan Subramanian 2020
3.88
42 ratings
Everything is Negotiable
by Gavin Kennedy • 1983
Why one-sided concessions backfire, and the simple 'if' that turns every proposal into a trade.
4.35
2k+
Everything is Negotiable Summary
Everything is Negotiable 88%
Why one-sided concessions backfire, and the simple 'if' that turns every proposal into a trade.
by Gavin Kennedy 1983
4.35
2k+ ratings
No B.S. Guide to Powerful Presentations
by Dan S. Kennedy • 2017
One presentation that sells in person, online, and on autopilot: the direct-response formula.
3.47
75
No B.S. Guide to Powerful Presentations Summary
No B.S. Guide to Powerful Presentations 88%
One presentation that sells in person, online, and on autopilot: the direct-response formula.
by Dan S. Kennedy 2017
3.47
75 ratings
Negotiation
by Brian Tracy • 2013
How to ask for better terms on everything, and the moment you walk away.
3.95
815
Negotiation Summary
Negotiation 88%
How to ask for better terms on everything, and the moment you walk away.
by Brian Tracy 2013
3.95
815 ratings
INKED
by Jeb Blount • 2020
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
4.21
218
INKED Summary
INKED 88%
Get picked first. Then negotiate. The emotional control and leverage playbook for sales closers.
by Jeb Blount 2020
4.21
218 ratings
Good for You, Great for Me
by Lawrence E. Susskind • 2014
Most negotiators leave value unclaimed. Create more together, then confidently take your share.
3.51
89
Good for You, Great for Me Summary
Good for You, Great for Me 88%
Most negotiators leave value unclaimed. Create more together, then confidently take your share.
by Lawrence E. Susskind 2014
3.51
89 ratings
Getting More
by Stuart Diamond • 2010
Negotiation is mostly about emotions and relationships; the substance is barely a rounding error.
4.09
4k+
Getting More Summary
Getting More 88%
Negotiation is mostly about emotions and relationships; the substance is barely a rounding error.
by Stuart Diamond 2010
4.09
4k+ ratings
The Win Without Pitching Manifesto
by Blair Enns • 2010
The pitch is the enemy: how creative firms win clients without giving away their thinking.
4.44
3k+
The Win Without Pitching Manifesto Summary
The Win Without Pitching Manifesto 87%
The pitch is the enemy: how creative firms win clients without giving away their thinking.
by Blair Enns 2010
4.44
3k+ ratings
Secrets of Power Negotiating
by Roger Dawson • 1988
The negotiator who asks for more gets more. Here is the tactical playbook.
4.06
3k+
Secrets of Power Negotiating Summary
Secrets of Power Negotiating 87%
The negotiator who asks for more gets more. Here is the tactical playbook.
by Roger Dawson 1988
4.06
3k+ ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 87%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Boron Letters
by Gary Halbert • 2013
A father's prison letters to his son: find hungry markets, then write ads people act on.
4.18
2k+
The Boron Letters Summary
The Boron Letters 87%
A father's prison letters to his son: find hungry markets, then write ads people act on.
by Gary Halbert 2013
4.18
2k+ ratings
Design Is a Job
by Mike Monteiro • 2012
Stop designing for exposure: a field manual for building a profitable, sustainable design practice.
4.22
5k+
Design Is a Job Summary
Design Is a Job 87%
Stop designing for exposure: a field manual for building a profitable, sustainable design practice.
by Mike Monteiro 2012
4.22
5k+ ratings
How to Make Money Using Etsy
by Tim Adam • 2011
The Etsy seller's missing manual: how to get your handmade shop found, photographed, and profitable.
3.36
181
How to Make Money Using Etsy Summary
How to Make Money Using Etsy 87%
The Etsy seller's missing manual: how to get your handmade shop found, photographed, and profitable.
by Tim Adam 2011
3.36
181 ratings
Start with NO...The Negotiating Tools that the Pros Don't Want You to Know
by Jim Camp • 2002
Invite an early no. The system where rejection, not agreement, drives the real conversation.
4.11
3k+
Start with NO...The Negotiating Tools that the Pros Don't Want You to Know Summary
Start with NO...The Negotiating Tools that the Pros Don't Want You to Know 87%
Invite an early no. The system where rejection, not agreement, drives the real conversation.
by Jim Camp 2002
4.11
3k+ ratings
One to Many
by Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
160
One to Many Summary
One to Many 87%
Most webinars fail because they teach. The four-stage sequence that sells instead.
by Jason Fladlien 2018
4.53
160 ratings
Split the Pie
by Barry Nalebuff • 2022
In any deal, split only what neither side can achieve alone. Half is always yours.
4.04
310
Split the Pie Summary
Split the Pie 87%
In any deal, split only what neither side can achieve alone. Half is always yours.
by Barry Nalebuff 2022
4.04
310 ratings
Rain Making
by Ford Harding • 2008
A system for winning clients when you'd rather do the work, built on three multiplying levers.
3.82
97
Rain Making Summary
Rain Making 87%
A system for winning clients when you'd rather do the work, built on three multiplying levers.
by Ford Harding 2008
3.82
97 ratings
Negotiate This!
by Herb Cohen • 2003
Leverage doesn't win negotiations. Perception, style, and the willingness to walk do.
3.93
347
Negotiate This! Summary
Negotiate This! 87%
Leverage doesn't win negotiations. Perception, style, and the willingness to walk do.
by Herb Cohen 2003
3.93
347 ratings
To Be or Not to Be Intimidated?
by Robert J. Ringer • 2002
Self-delusion is more expensive than bad luck. The rules for seeing business as it actually is.
4.07
127
To Be or Not to Be Intimidated? Summary
To Be or Not to Be Intimidated? 87%
Self-delusion is more expensive than bad luck. The rules for seeing business as it actually is.
by Robert J. Ringer 2002
4.07
127 ratings
Pricing Creativity
by Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
Pricing Creativity Summary
Pricing Creativity 87%
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
by Blair Enns
4.60
197 ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 87%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
The Art of the Click Summary
The Art of the Click 87%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
Digital Millionaire Secrets
by Dan Henry • 2020
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
4.38
250
Digital Millionaire Secrets Summary
Digital Millionaire Secrets 87%
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
by Dan Henry 2020
4.38
250 ratings
Never Make the First Offer
by Donald Dell • 2009
Let them name their price first. The trust-and-leverage playbook of a master sports dealmaker.
3.69
143
Never Make the First Offer Summary
Never Make the First Offer 87%
Let them name their price first. The trust-and-leverage playbook of a master sports dealmaker.
by Donald Dell 2009
3.69
143 ratings
Craft, Inc.
by Meg Mateo Ilasco • 2007
The business playbook for makers: permits, pricing, branding, and getting into stores.
3.86
1k+
Craft, Inc. Summary
Craft, Inc. 87%
The business playbook for makers: permits, pricing, branding, and getting into stores.
by Meg Mateo Ilasco 2007
3.86
1k+ ratings
The Cold Email Manifesto
by Alex Berman • 2022
Deep research, not spam: the cold email system that rebuilt a $10 million business.
4.21
455
The Cold Email Manifesto Summary
The Cold Email Manifesto 87%
Deep research, not spam: the cold email system that rebuilt a $10 million business.
by Alex Berman 2022
4.21
455 ratings
The Art of Closing the Sale
by Brian Tracy • 2007
Most salespeople work only ninety minutes a day. The closing techniques that fill the other hours.
4.23
1k+
The Art of Closing the Sale Summary
The Art of Closing the Sale 87%
Most salespeople work only ninety minutes a day. The closing techniques that fill the other hours.
by Brian Tracy 2007
4.23
1k+ ratings
The Ultimate Guide to Selling on Etsy
by Noelle Ihli • 2021
Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.
4.27
162
The Ultimate Guide to Selling on Etsy Summary
The Ultimate Guide to Selling on Etsy 87%
Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.
by Noelle Ihli 2021
4.27
162 ratings
Niching Up
by Chris Dreyer • 2022
Why deliberately shrinking your market lifts your prices, conversions, and referrals.
4.01
279
Niching Up Summary
Niching Up 87%
Why deliberately shrinking your market lifts your prices, conversions, and referrals.
by Chris Dreyer 2022
4.01
279 ratings
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
Launch Summary
Launch 87%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
Exactly What to Say
by Phil M. Jones • 2019
A script book for real estate agents: the exact words that turn hesitation into a handshake.
4.32
684
Exactly What to Say Summary
Exactly What to Say 87%
A script book for real estate agents: the exact words that turn hesitation into a handshake.
by Phil M. Jones 2019
4.32
684 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 87%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
The Art of Closing Any Deal
by James W. Pickens • 1985
Psychological closing: how to read, steer, and land any customer when most salespeople just talk.
4.02
87
The Art of Closing Any Deal Summary
The Art of Closing Any Deal 87%
Psychological closing: how to read, steer, and land any customer when most salespeople just talk.
by James W. Pickens 1985
4.02
87 ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 87%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 87%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
Way of the Wolf
by Jordan Belfort • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
10k+
Way of the Wolf Summary
Way of the Wolf 87%
The closing system that runs on certainty, not charm, starting with the first four seconds.
by Jordan Belfort 2017
3.95
10k+ ratings
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business 87%
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018
3.75
40 ratings
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