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SoBrief
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The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Press Start
by Daniel Griffin • 2019
Forget points and badges. The marketing power of games is in solving problems people actually have.
3.80
10
Press Start Summary
Press Start 89%
Forget points and badges. The marketing power of games is in solving problems people actually have.
by Daniel Griffin 2019
3.80
10 ratings
The Ten-Minute Trainer
by Sharon L. Bowman • 2005
150 short activities that reset attention and turn forgotten training into lasting skill.
4.14
138
The Ten-Minute Trainer Summary
The Ten-Minute Trainer 89%
150 short activities that reset attention and turn forgotten training into lasting skill.
by Sharon L. Bowman 2005
4.14
138 ratings
The Gamification Revolution
by Gabe Zichermann • 2013
What makes games sticky, and how to steal their playbook for business.
3.71
194
The Gamification Revolution Summary
The Gamification Revolution 89%
What makes games sticky, and how to steal their playbook for business.
by Gabe Zichermann 2013
3.71
194 ratings
Loyalty 3.0
by Rajat Paharia • 2013
Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.
3.79
248
Loyalty 3.0 Summary
Loyalty 3.0 89%
Five intrinsic drives plus data and game mechanics: a playbook for loyalty beyond points.
by Rajat Paharia 2013
3.79
248 ratings
Teach Like a Champion 2.0
by Doug Lemov • 2014
Great teaching isn't instinct: it's sixty-two trainable moves, and here they are.
4.15
2k+
Teach Like a Champion 2.0 Summary
Teach Like a Champion 2.0 88%
Great teaching isn't instinct: it's sixty-two trainable moves, and here they are.
by Doug Lemov 2014
4.15
2k+ ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 88%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Actionable Gamification
by Yu-kai Chou • 2015
Eight human drives power every action. A blueprint for designing products people can't put down.
4.14
2k+
Actionable Gamification Summary
Actionable Gamification 88%
Eight human drives power every action. A blueprint for designing products people can't put down.
by Yu-kai Chou 2015
4.14
2k+ ratings
For the Win
by Kevin Werbach • 2012
Why leaderboards backfire and points stop working: designing motivation that comes from within.
3.75
1k+
For the Win Summary
For the Win 88%
Why leaderboards backfire and points stop working: designing motivation that comes from within.
by Kevin Werbach 2012
3.75
1k+ ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
High-Five Teaching, K-5
by Rich Allen • 2010
The elementary classroom where everyone participates, nobody zones out, and silence is not the goal.
High-Five Teaching, K-5 Summary
High-Five Teaching, K-5 88%
The elementary classroom where everyone participates, nobody zones out, and silence is not the goal.
by Rich Allen 2010
The Multiplayer Classroom
by Lee Sheldon • 2011
Your syllabus is a game design document. Here is how to write it, no computers required.
3.83
224
The Multiplayer Classroom Summary
The Multiplayer Classroom 88%
Your syllabus is a game design document. Here is how to write it, no computers required.
by Lee Sheldon 2011
3.83
224 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 88%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
Resonate
by Nancy Duarte • 2010
Make your audience the hero of a mythic journey, and a talk becomes a movement.
4.11
6k+
Resonate Summary
Resonate 88%
Make your audience the hero of a mythic journey, and a talk becomes a movement.
by Nancy Duarte 2010
4.11
6k+ ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 88%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 88%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
Explore Like a Pirate
by Michael Matera • 2015
Turn your classroom into a game where students chase knowledge, not grades.
4.22
307
Explore Like a Pirate Summary
Explore Like a Pirate 88%
Turn your classroom into a game where students chase knowledge, not grades.
by Michael Matera 2015
4.22
307 ratings
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
Content Rules Summary
Content Rules 88%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
Motivating Students Who Don't Care
by Allen N. Mendler • 2021
What to do when a student shrugs at every lesson: five classroom-tested moves that work.
3.62
159
Motivating Students Who Don't Care Summary
Motivating Students Who Don't Care 88%
What to do when a student shrugs at every lesson: five classroom-tested moves that work.
by Allen N. Mendler 2021
3.62
159 ratings
Groundswell
by Charlene Li • 2008
Customers now trust each other more than they trust your brand. The strategy for adapting.
3.75
6k+
Groundswell Summary
Groundswell 88%
Customers now trust each other more than they trust your brand. The strategy for adapting.
by Charlene Li 2008
3.75
6k+ ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 88%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Gamify
by Brian Burke • 2014
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
3.44
521
Gamify Summary
Gamify 88%
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
by Brian Burke 2014
3.44
521 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 88%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 88%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
Got Your Attention?
by Sam Horn • 2015
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
3.92
250
Got Your Attention? Summary
Got Your Attention? 88%
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
by Sam Horn 2015
3.92
250 ratings
Top of Mind (PB)
by John Hall • 2017
Help first, sell later: how to use content to become the first person your audience thinks of.
3.77
305
Top of Mind (PB) Summary
Top of Mind (PB) 88%
Help first, sell later: how to use content to become the first person your audience thinks of.
by John Hall 2017
3.77
305 ratings
The Art of Social Media
by Guy Kawasaki • 2014
How to optimize every profile, post, and reply so your social media earns its own audience.
3.55
3k+
The Art of Social Media Summary
The Art of Social Media 88%
How to optimize every profile, post, and reply so your social media earns its own audience.
by Guy Kawasaki 2014
3.55
3k+ ratings
Teaching in the Online Classroom
by Doug Lemov • 2020
The screen is not a wall. Techniques for making online students feel seen, heard, and accountable.
3.89
254
Teaching in the Online Classroom Summary
Teaching in the Online Classroom 88%
The screen is not a wall. Techniques for making online students feel seen, heard, and accountable.
by Doug Lemov 2020
3.89
254 ratings
The World Caf�
by Juanita Brown • 2005
Small tables, one question, rotating groups: the meeting format that surfaces collective insight.
4.11
444
The World Caf� Summary
The World Caf� 88%
Small tables, one question, rotating groups: the meeting format that surfaces collective insight.
by Juanita Brown 2005
4.11
444 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 88%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Flat Army
by Dan Pontefract • 2013
The org chart is a lie that costs billions. The replacement is leaderful, connected, and flat.
3.41
112
Flat Army Summary
Flat Army 88%
The org chart is a lie that costs billions. The replacement is leaderful, connected, and flat.
by Dan Pontefract 2013
3.41
112 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Experiential Marketing
by Kerry Smith • 2016
How to turn live events into content factories that build brands and pay for themselves.
4.18
11
Experiential Marketing Summary
Experiential Marketing 87%
How to turn live events into content factories that build brands and pay for themselves.
by Kerry Smith 2016
4.18
11 ratings
The Content Fuel Framework
by Melanie Deziel • 2020
A two-part matrix turns any topic into one hundred distinct pieces of content.
4.12
205
The Content Fuel Framework Summary
The Content Fuel Framework 87%
A two-part matrix turns any topic into one hundred distinct pieces of content.
by Melanie Deziel 2020
4.12
205 ratings
Creative Management of Small Public Libraries in the 21st Century
by Carol Smallwood • 2014
Limited budgets, small staff: the guide to making your library the most vital room in town.
3.60
5
Creative Management of Small Public Libraries in the 21st Century Summary
Creative Management of Small Public Libraries in the 21st Century 87%
Limited budgets, small staff: the guide to making your library the most vital room in town.
by Carol Smallwood 2014
3.60
5 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 87%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Teach Like a Champion 3.0
by Doug Lemov • 2021
63 classroom techniques that force participation, demand precision, and win back wasted minutes.
4.26
408
Teach Like a Champion 3.0 Summary
Teach Like a Champion 3.0 87%
63 classroom techniques that force participation, demand precision, and win back wasted minutes.
by Doug Lemov 2021
4.26
408 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 87%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 87%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
Hacking Classroom Management
by Mike Roberts • 2017
Ten classroom shifts that replace control with trust, and why autonomy works better than rules.
3.95
272
Hacking Classroom Management Summary
Hacking Classroom Management 87%
Ten classroom shifts that replace control with trust, and why autonomy works better than rules.
by Mike Roberts 2017
3.95
272 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 87%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Fans First
by Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
983
Fans First Summary
Fans First 87%
Forget advertising. How to build fans devoted enough to drive across the country for you.
by Jesse Cole 2022
4.36
983 ratings
A Crowdfunder's Strategy Guide
by Jamey Stegmaier • 2015
Crowdfunding success starts six months before you launch, with a community, not a campaign page.
4.24
212
A Crowdfunder's Strategy Guide Summary
A Crowdfunder's Strategy Guide 87%
Crowdfunding success starts six months before you launch, with a community, not a campaign page.
by Jamey Stegmaier 2015
4.24
212 ratings
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
Hook Point Summary
Hook Point 87%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
Content Strategy for the Web Summary
Content Strategy for the Web 87%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
The New Relationship Marketing Summary
The New Relationship Marketing 87%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Three value posts for every ask: the platform-by-platform craft of social media.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 87%
Three value posts for every ask: the platform-by-platform craft of social media.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
Game of Work, The
by Charles Coonradt • 1999
Why people work harder at games than at jobs, and five rules for stealing that energy.
3.83
156
Game of Work, The Summary
Game of Work, The 87%
Why people work harder at games than at jobs, and five rules for stealing that energy.
by Charles Coonradt 1999
3.83
156 ratings
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