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🎯 Conversion Design

Books on designing digital experiences that guide users toward desired actions, blending psychology, aesthetics, and data into interfaces that perform.
Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing
Making Websites Win Summary
Making Websites Win 91%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey
Convert! Summary
Convert! 91%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
549
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design
Landing Page Optimization Summary
Landing Page Optimization 91%
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008
3.82
549 ratings
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases
Webs of Influence Summary
Webs of Influence 90%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases
Mobile First
by Luke Wroblewski • 2011
Eighty percent less screen space forces decisions that make your product better on every device.
3.90
2k+
📱 Mobile Design🌐 Web Design🖌️ Ux Design
Mobile First Summary
Mobile First 89%
Eighty percent less screen space forces decisions that make your product better on every device.
by Luke Wroblewski 2011
3.90
2k+ ratings
📱 Mobile Design🌐 Web Design🖌️ Ux Design
Conversion Optimization
by Khalid Saleh • 2010
Double revenue without a single new visitor. The psychology of online conversion, tested.
3.93
74
🎯 Conversion Optimization🧠 Customer Psychology🧪 A/B Testing
Conversion Optimization Summary
Conversion Optimization 89%
Double revenue without a single new visitor. The psychology of online conversion, tested.
by Khalid Saleh 2010
3.93
74 ratings
🎯 Conversion Optimization🧠 Customer Psychology🧪 A/B Testing
The Funnel Hacker's Cookbook
by Russell Brunson
Plug together proven pages like bricks, break even on the front end, and pocket the backend.
4.48
71
🖥️ Digital Marketing📬 Direct Response🎯 Customer Acquisition
The Funnel Hacker's Cookbook Summary
The Funnel Hacker's Cookbook 89%
Plug together proven pages like bricks, break even on the front end, and pocket the backend.
by Russell Brunson
4.48
71 ratings
🖥️ Digital Marketing📬 Direct Response🎯 Customer Acquisition
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization
DotCom Secrets Summary
DotCom Secrets 89%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization
UX Strategy
by Jaime Levy • 2014
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
3.94
1k+
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery
UX Strategy Summary
UX Strategy 89%
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
by Jaime Levy 2014
3.94
1k+ ratings
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education
They Ask, You Answer Summary
They Ask, You Answer 89%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education
Design Systems
by Alla Kholmatova • 2017
Your pattern library is not a design system. Shared language and team practices close the gap.
4.13
608
🧱 Design Systems🖥️ Interface Design📐 Design Principles
Design Systems Summary
Design Systems 89%
Your pattern library is not a design system. Shared language and team practices close the gap.
by Alla Kholmatova 2017
4.13
608 ratings
🧱 Design Systems🖥️ Interface Design📐 Design Principles
The Elements of User Experience
by Jesse James Garrett • 2002
User experience has five layers. Most teams start at the top and wonder why it cracks.
4.01
4k+
🎨 User Experience Design👤 User-Centered Design🔄 Design Process
The Elements of User Experience Summary
The Elements of User Experience 89%
User experience has five layers. Most teams start at the top and wonder why it cracks.
by Jesse James Garrett 2002
4.01
4k+ ratings
🎨 User Experience Design👤 User-Centered Design🔄 Design Process
Measuring the User Experience
by Thomas Tullis • 2008
Three metrics that show exactly where users get stuck: task success, time, and errors.
4.08
567
📏 Ux Metrics🧪 Usability Testing🔬 Ux Research
Measuring the User Experience Summary
Measuring the User Experience 89%
Three metrics that show exactly where users get stuck: task success, time, and errors.
by Thomas Tullis 2008
4.08
567 ratings
📏 Ux Metrics🧪 Usability Testing🔬 Ux Research
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
💻 Digital Marketing✉️ Email Marketing🚀 Growth Hacking
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 89%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
💻 Digital Marketing✉️ Email Marketing🚀 Growth Hacking
A Project Guide to UX Design
by Russ Unger • 2009
The methods and documents that carry a UX project from first requirement to final design.
3.87
2k+
🖥️ User Experience Design🎯 User Centered Design🔍 User Research Methods
A Project Guide to UX Design Summary
A Project Guide to UX Design 89%
The methods and documents that carry a UX project from first requirement to final design.
by Russ Unger 2009
3.87
2k+ ratings
🖥️ User Experience Design🎯 User Centered Design🔍 User Research Methods
Growth Hacking
by Raymond Fong • 2017
An automated system that finds, sells, and keeps customers around the clock, no big team required.
3.81
305
🚀 Growth Marketing🤖 Sales Automation🎯 Conversion Optimization
Growth Hacking Summary
Growth Hacking 89%
An automated system that finds, sells, and keeps customers around the clock, no big team required.
by Raymond Fong 2017
3.81
305 ratings
🚀 Growth Marketing🤖 Sales Automation🎯 Conversion Optimization
Content Design
by Sarah Richards • 2017
Stop writing, start designing: a research-first way to make content that users actually need.
4.31
734
🗂️ Content Strategy✍️ Ux Writing🔍 User Research
Content Design Summary
Content Design 89%
Stop writing, start designing: a research-first way to make content that users actually need.
by Sarah Richards 2017
4.31
734 ratings
🗂️ Content Strategy✍️ Ux Writing🔍 User Research
Atomic Design
by Brad Frost • 2016
Chemistry meets web design: a method for building reusable component systems from the ground up.
4.00
1k+
🎨 Interface Design🧩 Design Systems🧱 Modular Design
Atomic Design Summary
Atomic Design 89%
Chemistry meets web design: a method for building reusable component systems from the ground up.
by Brad Frost 2016
4.00
1k+ ratings
🎨 Interface Design🧩 Design Systems🧱 Modular Design
Product Design for the Web
by Randy J. Hunt • 2013
Why shipping early and designing the invisible parts matters more than getting the pixels right.
3.76
278
📱 Product Design✨ User Experience🔄 Iterative Design
Product Design for the Web Summary
Product Design for the Web 89%
Why shipping early and designing the invisible parts matters more than getting the pixels right.
by Randy J. Hunt 2013
3.76
278 ratings
📱 Product Design✨ User Experience🔄 Iterative Design
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
📐 Product Design🧩 User Experience📋 Product Management
Well-Designed Summary
Well-Designed 89%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
📐 Product Design🧩 User Experience📋 Product Management
Design Systems Handbook
by DesignBetter.co • 2019
A shared visual language of components and tokens that makes design scale without the mess.
3.92
153
🧱 Design Systems🧩 Component Libraries🏛️ Design Governance
Design Systems Handbook Summary
Design Systems Handbook 88%
A shared visual language of components and tokens that makes design scale without the mess.
by DesignBetter.co 2019
3.92
153 ratings
🧱 Design Systems🧩 Component Libraries🏛️ Design Governance
101 UX Principles
by Will Grant • 2018
A UX field manual: 101 rules to turn a frustrating interface into one users love.
4.10
158
🖥️ User Experience Design🎛️ Interface Design🌐 Web Usability
101 UX Principles Summary
101 UX Principles 88%
A UX field manual: 101 rules to turn a frustrating interface into one users love.
by Will Grant 2018
4.10
158 ratings
🖥️ User Experience Design🎛️ Interface Design🌐 Web Usability
The Design Thinking Playbook
by Michael Lewrick • 2018
A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.
3.89
482
🧠 Design Thinking💻 Digital Transformation👤 Human-Centered Design
The Design Thinking Playbook Summary
The Design Thinking Playbook 88%
A playbook for applying design thinking beyond products: ecosystems, digital transformation, and AI.
by Michael Lewrick 2018
3.89
482 ratings
🧠 Design Thinking💻 Digital Transformation👤 Human-Centered Design
Design Is Storytelling
by Ellen Lupton • 2017
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
3.96
2k+
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design
Design Is Storytelling Summary
Design Is Storytelling 88%
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
by Ellen Lupton 2017
3.96
2k+ ratings
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design
Articulating Design Decisions
by Tom Greever • 2015
Designing is easy. Explaining your choices to skeptical stakeholders is the real job.
4.14
2k+
🖥️ Ux Design🤝 Stakeholder Management💬 Persuasive Communication
Articulating Design Decisions Summary
Articulating Design Decisions 88%
Designing is easy. Explaining your choices to skeptical stakeholders is the real job.
by Tom Greever 2015
4.14
2k+ ratings
🖥️ Ux Design🤝 Stakeholder Management💬 Persuasive Communication
Undercover User Experience Design
by Cennydd Bowles • 2010
No budget, no mandate? A tactical guide for smuggling user experience into resistant organizations.
4.02
504
🗣️ Ux Advocacy🔄 Organizational Change💡 Design Thinking
Undercover User Experience Design Summary
Undercover User Experience Design 88%
No budget, no mandate? A tactical guide for smuggling user experience into resistant organizations.
by Cennydd Bowles 2010
4.02
504 ratings
🗣️ Ux Advocacy🔄 Organizational Change💡 Design Thinking
Content Strategy for Mobile
by Karen Mcgrane • 2012
One content source, every device, no separate mobile site. Here is how to build it.
4.01
468
📋 Content Strategy🔄 Responsive Design🗺️ Information Architecture
Content Strategy for Mobile Summary
Content Strategy for Mobile 88%
One content source, every device, no separate mobile site. Here is how to build it.
by Karen Mcgrane 2012
4.01
468 ratings
📋 Content Strategy🔄 Responsive Design🗺️ Information Architecture
One to Many
by Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
160
🌐 Internet Marketing🔽 Sales Funnels📬 Direct Response
One to Many Summary
One to Many 88%
Most webinars fail because they teach. The four-stage sequence that sells instead.
by Jason Fladlien 2018
4.53
160 ratings
🌐 Internet Marketing🔽 Sales Funnels📬 Direct Response
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics
Neuro Web Design Summary
Neuro Web Design 88%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics
This Is Service Design Thinking
by Marc Stickdorn • 2010
Services often fail because no one designed them. This book fixes that.
3.98
2k+
🎨 Service Design💡 Design Thinking🔍 User Research
This Is Service Design Thinking Summary
This Is Service Design Thinking 88%
Services often fail because no one designed them. This book fixes that.
by Marc Stickdorn 2010
3.98
2k+ ratings
🎨 Service Design💡 Design Thinking🔍 User Research
Information Architecture for the World Wide Web
by Peter Morville • 1998
Why most large websites feel like a maze, and the craft of making them findable.
3.93
4k+
🧱 Information Architecture🌐 Web Design💻 User Experience Design
Information Architecture for the World Wide Web Summary
Information Architecture for the World Wide Web 88%
Why most large websites feel like a maze, and the craft of making them findable.
by Peter Morville 1998
3.93
4k+ ratings
🧱 Information Architecture🌐 Web Design💻 User Experience Design
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail
Click.ology Summary
Click.ology 88%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail
The Digital Marketing Handbook
by Robert W. Bly • 2018
Email costs ten dollars a customer. Everything else is just a way to get the address.
3.72
50
🖥️ Digital Marketing💻 Online Business📧 Email Marketing
The Digital Marketing Handbook Summary
The Digital Marketing Handbook 88%
Email costs ten dollars a customer. Everything else is just a way to get the address.
by Robert W. Bly 2018
3.72
50 ratings
🖥️ Digital Marketing💻 Online Business📧 Email Marketing
Emotional Design
by Donald A. Norman • 2003
Your brain processes beauty before conscious thought, and good looks make things easier to use.
3.95
6k+
🧠 Design Psychology🎨 Aesthetics And Usability🖱️ Interaction Design
Emotional Design Summary
Emotional Design 88%
Your brain processes beauty before conscious thought, and good looks make things easier to use.
by Donald A. Norman 2003
3.95
6k+ ratings
🧠 Design Psychology🎨 Aesthetics And Usability🖱️ Interaction Design
Rocket Surgery Made Easy
by Steve Krug • 2009
Usability testing sounds expensive and complex. A three-person, one-morning method proves it isn't.
4.14
4k+
🧪 Usability Testing🎨 User Experience Design👀 User Observation
Rocket Surgery Made Easy Summary
Rocket Surgery Made Easy 88%
Usability testing sounds expensive and complex. A three-person, one-morning method proves it isn't.
by Steve Krug 2009
4.14
4k+ ratings
🧪 Usability Testing🎨 User Experience Design👀 User Observation
Refactoring UI
by Adam Wathan • 2018
Why developers build ugly interfaces, and the constraint system that fixes them.
4.65
2k+
🎨 UI Design🧩 Design Systems📐 Visual Hierarchy
Refactoring UI Summary
Refactoring UI 88%
Why developers build ugly interfaces, and the constraint system that fixes them.
by Adam Wathan 2018
4.65
2k+ ratings
🎨 UI Design🧩 Design Systems📐 Visual Hierarchy
Content Strategy Toolkit, The
by Meghan Casey • 2015
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
4.14
209
🗺️ Content Strategy📋 Content Governance✏️ Content Design
Content Strategy Toolkit, The Summary
Content Strategy Toolkit, The 88%
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
by Meghan Casey 2015
4.14
209 ratings
🗺️ Content Strategy📋 Content Governance✏️ Content Design
Designing Interface Animation
by Val Head • 2016
Make your UI feel fast, smart, and alive. The motion rules for cognitive ease and 60fps performance.
4.16
82
🧩 Interface Animation🎬 Motion Design🎞️ Classical Animation
Designing Interface Animation Summary
Designing Interface Animation 88%
Make your UI feel fast, smart, and alive. The motion rules for cognitive ease and 60fps performance.
by Val Head 2016
4.16
82 ratings
🧩 Interface Animation🎬 Motion Design🎞️ Classical Animation
The Basics of User Experience Design
by Mads Soegaard • 2018
The one-question test for product success, and the seven factors that answer it.
3.65
193
🧠 Design Thinking✅ Usability🔍 User Research
The Basics of User Experience Design Summary
The Basics of User Experience Design 88%
The one-question test for product success, and the seven factors that answer it.
by Mads Soegaard 2018
3.65
193 ratings
🧠 Design Thinking✅ Usability🔍 User Research
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
by Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1k+
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Summary
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world 88%
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
by Michael Bierut 2015
4.32
1k+ ratings
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
Designing Products People Love
by Scott Hurff • 2015
Most products fail in their empty and error states: a playbook for designing all five.
4.11
271
🎨 Product Design🖥️ Ux Design🔍 Customer Research
Designing Products People Love Summary
Designing Products People Love 88%
Most products fail in their empty and error states: a playbook for designing all five.
by Scott Hurff 2015
4.11
271 ratings
🎨 Product Design🖥️ Ux Design🔍 Customer Research
The Design of Everyday Things
by Donald A. Norman • 1988
Why you can't figure out a simple door: the design classic that blames objects, not people.
4.15
48k+
🖥️ User Experience📐 Product Design🧠 Design Psychology
The Design of Everyday Things Summary
The Design of Everyday Things 88%
Why you can't figure out a simple door: the design classic that blames objects, not people.
by Donald A. Norman 1988
4.15
48k+ ratings
🖥️ User Experience📐 Product Design🧠 Design Psychology
The User Experience Team of One
by Leah Buley • 2013
Win allies, test fast, and ship better products as the solo UX designer: the lightweight methods.
4.19
2k+
📱 User Experience Design🧑‍💻 Solo Designers🔍 Guerrilla Research
The User Experience Team of One Summary
The User Experience Team of One 88%
Win allies, test fast, and ship better products as the solo UX designer: the lightweight methods.
by Leah Buley 2013
4.19
2k+ ratings
📱 User Experience Design🧑‍💻 Solo Designers🔍 Guerrilla Research
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 88%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing
Introduction to Design Thinking for UX Beginners
by Uijun Park • 2023
UX is problem discovery, not decoration. A beginner's method from research to testing to hired.
4.09
114
🎨 Ux Design🧠 Design Thinking🔍 User Research
Introduction to Design Thinking for UX Beginners Summary
Introduction to Design Thinking for UX Beginners 88%
UX is problem discovery, not decoration. A beginner's method from research to testing to hired.
by Uijun Park 2023
4.09
114 ratings
🎨 Ux Design🧠 Design Thinking🔍 User Research
Don't Make Me Think
by Steve Krug • 2000
Users scan, guess, never read. The compact guide to websites that work first try.
4.24
31k+
🖥️ Web Usability📋 Usability Heuristics🗂️ Information Architecture
Don't Make Me Think Summary
Don't Make Me Think 88%
Users scan, guess, never read. The compact guide to websites that work first try.
by Steve Krug 2000
4.24
31k+ ratings
🖥️ Web Usability📋 Usability Heuristics🗂️ Information Architecture
Good Services
by Lou Downe • 2020
Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.
4.29
891
🧩 Service Design🤲 Human-Centered Design♿ Inclusive Design
Good Services Summary
Good Services 88%
Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.
by Lou Downe 2020
4.29
891 ratings
🧩 Service Design🤲 Human-Centered Design♿ Inclusive Design
Being Digital
by Nicholas Negroponte • 1995
Why your TV, newspaper, and phone are about to merge into one seamless stream of bits.
3.80
2k+
💻 Digital Transformation📡 Media Convergence🎛️ Interface Design
Being Digital Summary
Being Digital 88%
Why your TV, newspaper, and phone are about to merge into one seamless stream of bits.
by Nicholas Negroponte 1995
3.80
2k+ ratings
💻 Digital Transformation📡 Media Convergence🎛️ Interface Design
UX for Beginners
by Joel Marsh • 2016
A UX crash course in 100 lessons: psychology, research, structure. Effective beats happy.
4.04
521
🖥️ User Experience Design👤 Human-Centered Design🧠 Design Psychology
UX for Beginners Summary
UX for Beginners 88%
A UX crash course in 100 lessons: psychology, research, structure. Effective beats happy.
by Joel Marsh 2016
4.04
521 ratings
🖥️ User Experience Design👤 Human-Centered Design🧠 Design Psychology
Web Analytics 2.0
by Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
2k+
🖥️ Digital Analytics🎯 Performance Indicators🧪 Online Experimentation
Web Analytics 2.0 Summary
Web Analytics 2.0 88%
Your web data is lying to you. The framework that turns page views into decisions.
by Avinash Kaushik 2009
4.13
2k+ ratings
🖥️ Digital Analytics🎯 Performance Indicators🧪 Online Experimentation
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2 taps to start, super easy to cancel