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🔻 Funnel Design

The architecture of conversion: how to design customer journeys that guide prospects from awareness to action with intention and precision.
One to Many
by Jason Fladlien • 2018
Most webinars fail because they teach. The four-stage sequence that sells instead.
4.53
160
🌐 Internet Marketing🔽 Sales Funnels📬 Direct Response
One to Many Summary
One to Many 88%
Most webinars fail because they teach. The four-stage sequence that sells instead.
by Jason Fladlien 2018
4.53
160 ratings
🌐 Internet Marketing🔽 Sales Funnels📬 Direct Response
Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing
Making Websites Win Summary
Making Websites Win 88%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
📧 Email Marketing📋 List Building🌀 Sales Funnels
300 Email Marketing Tips Summary
300 Email Marketing Tips 88%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
📧 Email Marketing📋 List Building🌀 Sales Funnels
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey
Convert! Summary
Convert! 88%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey
Presentation Zen Design
by Garr Reynolds • 2009
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
4.19
2k+
🖥️ Presentation Design🎬 Visual Storytelling📊 Data Visualization
Presentation Zen Design Summary
Presentation Zen Design 88%
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
by Garr Reynolds 2009
4.19
2k+ ratings
🖥️ Presentation Design🎬 Visual Storytelling📊 Data Visualization
Product Design for the Web
by Randy J. Hunt • 2013
Why shipping early and designing the invisible parts matters more than getting the pixels right.
3.76
278
📱 Product Design✨ User Experience🔄 Iterative Design
Product Design for the Web Summary
Product Design for the Web 88%
Why shipping early and designing the invisible parts matters more than getting the pixels right.
by Randy J. Hunt 2013
3.76
278 ratings
📱 Product Design✨ User Experience🔄 Iterative Design
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 88%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization
DotCom Secrets Summary
DotCom Secrets 88%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
📐 Product Design🧩 User Experience📋 Product Management
Well-Designed Summary
Well-Designed 88%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
📐 Product Design🧩 User Experience📋 Product Management
Growth Hacking
by Raymond Fong • 2017
An automated system that finds, sells, and keeps customers around the clock, no big team required.
3.81
305
🚀 Growth Marketing🤖 Sales Automation🎯 Conversion Optimization
Growth Hacking Summary
Growth Hacking 88%
An automated system that finds, sells, and keeps customers around the clock, no big team required.
by Raymond Fong 2017
3.81
305 ratings
🚀 Growth Marketing🤖 Sales Automation🎯 Conversion Optimization
Graphic Design
by Ellen Lupton • 2008
Forget inspiration: how dots, grids, and iteration build the language of professional design.
3.95
2k+
📐 Design Fundamentals👁️ Visual Perception💡 Ideation Techniques
Graphic Design Summary
Graphic Design 88%
Forget inspiration: how dots, grids, and iteration build the language of professional design.
by Ellen Lupton 2008
3.95
2k+ ratings
📐 Design Fundamentals👁️ Visual Perception💡 Ideation Techniques
The Elements of User Experience
by Jesse James Garrett • 2002
User experience has five layers. Most teams start at the top and wonder why it cracks.
4.01
4k+
🎨 User Experience Design👤 User-Centered Design🔄 Design Process
The Elements of User Experience Summary
The Elements of User Experience 88%
User experience has five layers. Most teams start at the top and wonder why it cracks.
by Jesse James Garrett 2002
4.01
4k+ ratings
🎨 User Experience Design👤 User-Centered Design🔄 Design Process
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation
Sticky Branding Summary
Sticky Branding 88%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation
Mobile First
by Luke Wroblewski • 2011
Eighty percent less screen space forces decisions that make your product better on every device.
3.90
2k+
📱 Mobile Design🌐 Web Design🖌️ Ux Design
Mobile First Summary
Mobile First 87%
Eighty percent less screen space forces decisions that make your product better on every device.
by Luke Wroblewski 2011
3.90
2k+ ratings
📱 Mobile Design🌐 Web Design🖌️ Ux Design
Design Systems
by Alla Kholmatova • 2017
Your pattern library is not a design system. Shared language and team practices close the gap.
4.13
608
🧱 Design Systems🖥️ Interface Design📐 Design Principles
Design Systems Summary
Design Systems 87%
Your pattern library is not a design system. Shared language and team practices close the gap.
by Alla Kholmatova 2017
4.13
608 ratings
🧱 Design Systems🖥️ Interface Design📐 Design Principles
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
📱 Product Design🏢 Corporate Culture👥 Small Teams
Insanely Simple Summary
Insanely Simple 87%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
📱 Product Design🏢 Corporate Culture👥 Small Teams
Information Architecture for the World Wide Web
by Peter Morville • 1998
Why most large websites feel like a maze, and the craft of making them findable.
3.93
4k+
🧱 Information Architecture🌐 Web Design💻 User Experience Design
Information Architecture for the World Wide Web Summary
Information Architecture for the World Wide Web 87%
Why most large websites feel like a maze, and the craft of making them findable.
by Peter Morville 1998
3.93
4k+ ratings
🧱 Information Architecture🌐 Web Design💻 User Experience Design
You're My Favorite Client
by Mike Monteiro • 2014
Stop saying 'make the logo bigger' and learn what to ask for instead.
4.26
446
🗂️ Design Management🤝 Working With Creatives💬 Design Feedback
You're My Favorite Client Summary
You're My Favorite Client 87%
Stop saying 'make the logo bigger' and learn what to ask for instead.
by Mike Monteiro 2014
4.26
446 ratings
🗂️ Design Management🤝 Working With Creatives💬 Design Feedback
Information Is Beautiful
by David McCandless • 2001
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
4.12
4k+
📊 Data Visualization🎨 Data Art👁️ Visual Literacy
Information Is Beautiful Summary
Information Is Beautiful 87%
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
by David McCandless 2001
4.12
4k+ ratings
📊 Data Visualization🎨 Data Art👁️ Visual Literacy
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education
They Ask, You Answer Summary
They Ask, You Answer 87%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education
Designing Products People Love
by Scott Hurff • 2015
Most products fail in their empty and error states: a playbook for designing all five.
4.11
271
🎨 Product Design🖥️ Ux Design🔍 Customer Research
Designing Products People Love Summary
Designing Products People Love 87%
Most products fail in their empty and error states: a playbook for designing all five.
by Scott Hurff 2015
4.11
271 ratings
🎨 Product Design🖥️ Ux Design🔍 Customer Research
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling
Marketing Made Simple Summary
Marketing Made Simple 87%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
🏪 Small Business Marketing💬 Brand Messaging📖 Business Storytelling
Design Systems Handbook
by DesignBetter.co • 2019
A shared visual language of components and tokens that makes design scale without the mess.
3.92
153
🧱 Design Systems🧩 Component Libraries🏛️ Design Governance
Design Systems Handbook Summary
Design Systems Handbook 87%
A shared visual language of components and tokens that makes design scale without the mess.
by DesignBetter.co 2019
3.92
153 ratings
🧱 Design Systems🧩 Component Libraries🏛️ Design Governance
The Non-Designer's Design Book
by Robin P. Williams • 2011
Good design is not a talent; it is four principles anyone can apply.
4.10
5k+
🎨 Graphic Design👁️ Visual Communication📐 Layout Design
The Non-Designer's Design Book Summary
The Non-Designer's Design Book 87%
Good design is not a talent; it is four principles anyone can apply.
by Robin P. Williams 2011
4.10
5k+ ratings
🎨 Graphic Design👁️ Visual Communication📐 Layout Design
Creative Selection
by Ken Kocienda • 2018
How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.
4.05
5k+
🎨 Product Design🖥️ User Experience🔄 Iterative Prototyping
Creative Selection Summary
Creative Selection 87%
How Apple's engineers really worked: no sudden genius, just relentless demos and decisive taste.
by Ken Kocienda 2018
4.05
5k+ ratings
🎨 Product Design🖥️ User Experience🔄 Iterative Prototyping
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels
Invisible Selling Machine Summary
Invisible Selling Machine 87%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
📧 Email Marketing🤖 Marketing Automation🛒 Sales Funnels
Logos that Last
by Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process
Logos that Last Summary
Logos that Last 87%
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
by Allan Peters 2023
4.21
253 ratings
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process
A Project Guide to UX Design
by Russ Unger • 2009
The methods and documents that carry a UX project from first requirement to final design.
3.87
2k+
🖥️ User Experience Design🎯 User Centered Design🔍 User Research Methods
A Project Guide to UX Design Summary
A Project Guide to UX Design 87%
The methods and documents that carry a UX project from first requirement to final design.
by Russ Unger 2009
3.87
2k+ ratings
🖥️ User Experience Design🎯 User Centered Design🔍 User Research Methods
Discursive Design
by Bruce M. Tharp • 2019
What if your toaster had an opinion? A field guide to design that argues.
4.36
25
🧠 Design Theory🔮 Speculative Design🔬 Design Research
Discursive Design Summary
Discursive Design 87%
What if your toaster had an opinion? A field guide to design that argues.
by Bruce M. Tharp 2019
4.36
25 ratings
🧠 Design Theory🔮 Speculative Design🔬 Design Research
This Is Service Design Thinking
by Marc Stickdorn • 2010
Services often fail because no one designed them. This book fixes that.
3.98
2k+
🎨 Service Design💡 Design Thinking🔍 User Research
This Is Service Design Thinking Summary
This Is Service Design Thinking 87%
Services often fail because no one designed them. This book fixes that.
by Marc Stickdorn 2010
3.98
2k+ ratings
🎨 Service Design💡 Design Thinking🔍 User Research
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design
What Would Apple Do? Summary
What Would Apple Do? 87%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design
Atomic Design
by Brad Frost • 2016
Chemistry meets web design: a method for building reusable component systems from the ground up.
4.00
1k+
🎨 Interface Design🧩 Design Systems🧱 Modular Design
Atomic Design Summary
Atomic Design 87%
Chemistry meets web design: a method for building reusable component systems from the ground up.
by Brad Frost 2016
4.00
1k+ ratings
🎨 Interface Design🧩 Design Systems🧱 Modular Design
The Laws of Simplicity
by John Maeda • 2006
Simplicity is subtraction with meaning: ten design laws for making complex things feel effortless.
3.89
7k+
🧠 Design Philosophy💻 User Experience Design✨ Minimalist Design
The Laws of Simplicity Summary
The Laws of Simplicity 87%
Simplicity is subtraction with meaning: ten design laws for making complex things feel effortless.
by John Maeda 2006
3.89
7k+ ratings
🧠 Design Philosophy💻 User Experience Design✨ Minimalist Design
Making and Breaking the Grid
by Timothy Samara • 2003
Build grids like a modernist, break them like a punk. A workshop on the grid's double life.
3.88
4k+
🎨 Graphic Design📐 Grid Systems📄 Layout Design
Making and Breaking the Grid Summary
Making and Breaking the Grid 87%
Build grids like a modernist, break them like a punk. A workshop on the grid's double life.
by Timothy Samara 2003
3.88
4k+ ratings
🎨 Graphic Design📐 Grid Systems📄 Layout Design
Design Is Storytelling
by Ellen Lupton • 2017
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
3.96
2k+
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design
Design Is Storytelling Summary
Design Is Storytelling 87%
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
by Ellen Lupton 2017
3.96
2k+ ratings
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design
Content Design
by Sarah Richards • 2017
Stop writing, start designing: a research-first way to make content that users actually need.
4.31
734
🗂️ Content Strategy✍️ Ux Writing🔍 User Research
Content Design Summary
Content Design 87%
Stop writing, start designing: a research-first way to make content that users actually need.
by Sarah Richards 2017
4.31
734 ratings
🗂️ Content Strategy✍️ Ux Writing🔍 User Research
Refactoring UI
by Adam Wathan • 2018
Why developers build ugly interfaces, and the constraint system that fixes them.
4.65
2k+
🎨 UI Design🧩 Design Systems📐 Visual Hierarchy
Refactoring UI Summary
Refactoring UI 87%
Why developers build ugly interfaces, and the constraint system that fixes them.
by Adam Wathan 2018
4.65
2k+ ratings
🎨 UI Design🧩 Design Systems📐 Visual Hierarchy
Solving Product Design Exercises
by Artiom Dashinsky • 2018
The interview exercise that screens designers out. The structured process that gets them through.
4.31
672
🖥️ Product Design💡 Design Thinking🎙️ Interview Skills
Solving Product Design Exercises Summary
Solving Product Design Exercises 87%
The interview exercise that screens designers out. The structured process that gets them through.
by Artiom Dashinsky 2018
4.31
672 ratings
🖥️ Product Design💡 Design Thinking🎙️ Interview Skills
The Funnel Hacker's Cookbook
by Russell Brunson
Plug together proven pages like bricks, break even on the front end, and pocket the backend.
4.48
71
🖥️ Digital Marketing📬 Direct Response🎯 Customer Acquisition
The Funnel Hacker's Cookbook Summary
The Funnel Hacker's Cookbook 87%
Plug together proven pages like bricks, break even on the front end, and pocket the backend.
by Russell Brunson
4.48
71 ratings
🖥️ Digital Marketing📬 Direct Response🎯 Customer Acquisition
Traffic Secrets
by Russell Brunson • 2020
Your customers gather online. Find those streams, hook their attention, and own the click.
4.31
1k+
🚦 Online Traffic🔧 Sales Funnels📧 Email List Building
Traffic Secrets Summary
Traffic Secrets 87%
Your customers gather online. Find those streams, hook their attention, and own the click.
by Russell Brunson 2020
4.31
1k+ ratings
🚦 Online Traffic🔧 Sales Funnels📧 Email List Building
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
by Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1k+
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Summary
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world 87%
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
by Michael Bierut 2015
4.32
1k+ ratings
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels
Launch Summary
Launch 87%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels
Information Anxiety 2
by Richard Saul Wurman • 2000
The real crisis is too little meaning. A designer's rules for finding it.
3.98
176
🏗️ Information Architecture👁️ Visual Communication🌊 Information Overload
Information Anxiety 2 Summary
Information Anxiety 2 87%
The real crisis is too little meaning. A designer's rules for finding it.
by Richard Saul Wurman 2000
3.98
176 ratings
🏗️ Information Architecture👁️ Visual Communication🌊 Information Overload
The Path of Least Resistance
by Robert Fritz • 1989
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
4.06
2k+
🤖 Systems Thinking🎨 Creative Process🧭 Creative Orientation
The Path of Least Resistance Summary
The Path of Least Resistance 87%
Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.
by Robert Fritz 1989
4.06
2k+ ratings
🤖 Systems Thinking🎨 Creative Process🧭 Creative Orientation
Unfolding the Napkin
by Dan Roam • 2009
Turn any business mess into a picture everyone gets, with the drawing skills you already have.
4.04
964
👁️ Visual Thinking✍️ Hand-Drawn Visuals🖍️ Graphic Facilitation
Unfolding the Napkin Summary
Unfolding the Napkin 87%
Turn any business mess into a picture everyone gets, with the drawing skills you already have.
by Dan Roam 2009
4.04
964 ratings
👁️ Visual Thinking✍️ Hand-Drawn Visuals🖍️ Graphic Facilitation
Scorecard Marketing
by Daniel Priestley • 2022
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
3.77
209
📈 Lead Generation❓ Quiz Funnels🧠 Sales Psychology
Scorecard Marketing Summary
Scorecard Marketing 87%
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
by Daniel Priestley 2022
3.77
209 ratings
📈 Lead Generation❓ Quiz Funnels🧠 Sales Psychology
Expert Secrets
by Russell Brunson • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
5k+
🎥 Webinar Marketing🔽 Sales Funnel Design📖 Storyselling
Expert Secrets Summary
Expert Secrets 87%
One webinar script that builds a paying movement: tell three stories, then ask four questions.
by Russell Brunson 2017
4.24
5k+ ratings
🎥 Webinar Marketing🔽 Sales Funnel Design📖 Storyselling
The Basics of User Experience Design
by Mads Soegaard • 2018
The one-question test for product success, and the seven factors that answer it.
3.65
193
🧠 Design Thinking✅ Usability🔍 User Research
The Basics of User Experience Design Summary
The Basics of User Experience Design 87%
The one-question test for product success, and the seven factors that answer it.
by Mads Soegaard 2018
3.65
193 ratings
🧠 Design Thinking✅ Usability🔍 User Research
Don't Make Me Think, Revisited
by Steve Krug • 2000
People skim, not read: what that means for your buttons, menus, and paragraphs.
4.24
31k+
🖥️ User Experience Design🧪 Usability Testing🗂️ Information Architecture
Don't Make Me Think, Revisited Summary
Don't Make Me Think, Revisited 87%
People skim, not read: what that means for your buttons, menus, and paragraphs.
by Steve Krug 2000
4.24
31k+ ratings
🖥️ User Experience Design🧪 Usability Testing🗂️ Information Architecture
Design Thinking
by Thomas Lockwood • 2009
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
3.85
451
🧠 Design Thinking🏷️ Brand Strategy🧑‍💻 Human-Centered Design
Design Thinking Summary
Design Thinking 87%
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
by Thomas Lockwood 2009
3.85
451 ratings
🧠 Design Thinking🏷️ Brand Strategy🧑‍💻 Human-Centered Design
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